SiteMinder

AUGUST 6, 2025

What is a travel startup? A travel startup is an emerging company that uses innovative technology to solve specific pain points in booking, pricing or hotel operations. In this blog, we will break down what travel startups are, why they matter to hoteliers like you, and which solutions are easiest to plug into your existing stack.

Operations

Hotelogix

NOVEMBER 28, 2024

Business travelers typically seek workspace-friendly rooms with fast Wi-Fi, while families require spacious accommodations with connecting rooms. Weekend getaway packages for couples, corporate rates for business travelers, and off-season discounts for retirees maximize booking potential.

Hotel Marketing

SiteMinder

AUGUST 5, 2025

million properties in 39 languages and opens your doors to a truly global traveller base. Hotels lean on the portal for three main reasons: Agoda’s marketplace pulls travellers from Asia-Pacific, Europe and the Americas , giving mid-scale properties a fresh flow of international bookings. Activate your listing, then connect SiteMinder.

OTA

Social Hospitality

MAY 8, 2025

To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. Influencer marketing is shifting toward micro and nano influencers , who speak to smaller but more engaged travel communities, often with better results.

Digital Marketing

MediaBoom

DECEMBER 20, 2024

With millions of travelers exploring the globe each year, the hospitality industry is thriving, projected to reach $5.8 Travelers now seek experiences tailored to their preferences, making it crucial to provide relevant, valuable content. trillion by 2027 , driven by evolving trends and preferences.

Market

Xotels

AUGUST 6, 2025

Incorporate channel distribution costs like travel agent commission, agency fees, and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we measure the effect and ROI of all our marketing actions? You will start seeing a clear shift already.

Revenue

Hospitality Today

JULY 2, 2025

At the forefront of this shift is Agoda, the Singapore-based OTA, which has doubled its revenue since 2020 by leveraging in-house technology, open-source tools, and AI-driven personalisation. Cybersecurity is a top priority: GenAI-powered systems are being deployed to protect users from increasing cyber threats on travel platforms.

ROI

MediaBoom

JUNE 30, 2025

If your hotel isn’t reaching travelers through mobile, you’re missing critical opportunities to connect and convert. With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Trends would indicate that this is what the modern traveler has come to expect.

Market

Hotel Speak

MAY 14, 2025

Segmentation Criteria: Demographics : Age, nationality, travel purpose. Initial Costs and ROI Concerns While software investments may seem high, the ROI from optimized operationsfewer breakdowns, better guest scorescan quickly justify the spend. families, business travelers)? Training and simple tools are essential.

Management

Cloudbeds

APRIL 8, 2025

Most travelers dont book a hotel on their first visit to a website. Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property.

Revenue

Hotelogix

JANUARY 19, 2025

In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. Whether it’s the star ratings, other guest comments, or photos shared online, reviews serve as the ultimate decision-making factor for travelers. “How do I make my hotel stand out online?”

Hotel Marketing

TravelNet

MAY 19, 2025

Travel insurance Companies like Generali and Roam , both Track Certified Partners , make it easy to add an insurance option at check-out. Travelers appreciate the convenience of peace of mind such options offer, and minimal setup makes this a no-brainer for many shops. Saving guests time is always a value-add.

Occupancy

AskSuite

MAY 22, 2025

The future of AI in hospitality is no longer a distant realityit’s starting now, transforming how hotels communicate with travelers, drive direct bookings, and streamline key functions in daily operations. This surge reflects growing investments in technologies that improve traveler experiences and operational agility.

Hospitality

SiteMinder

AUGUST 10, 2025

Every direct booking keeps 15–25% of revenue in-house instead of handing it to OTAs, so improving your website is the quickest route to higher net profit. For instance, business travellers may be less inclined to worry about discovering quirky or special hotel designs. Typical OTA commissions slice 10–30% off every booking.

Revenue

AskSuite

JULY 23, 2025

This is critical, considering 75% of travelers say social media inspires their travel plans (TrustYou, 2023). Still, most hotels invest in Instagram without realizing that their posts are likely invisible to Google, and to the very travelers searching for stays like theirs. Think of it as your SEO elevator pitch.

Hotels

eHotelier

JULY 28, 2025

This ensures a balanced mix of corporate, leisure, and direct bookings and reduced OTA dependency. The HotelREZ HO GDS chain code, which holds Tier 1 and Platinum preferred status globally, provides an optimised profile that boosts a hotel’s visibility across more than 750,000 travel agencies.

OTA

Hospitality Tech

JUNE 9, 2025

The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. A cloud-native platform for centralized above-property device monitoring and control.

Operations

Little Hotelier

MAY 19, 2025

The best will deliver incredible ROI, by securing you more bookings than ever before. Some of the leading agencies in the hotel and hospitality space include: Noble Studios With offices in the US and UK, Noble Studios is an award-winning creative digital performance agency with a strong focus on travel and tourism.

Market

Hospitality Tech

JUNE 16, 2025

Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. This feature helps improve response speed, booking efficiency, and reduces staff workload. “Sabre’s SynXis Concierge.AI SynXis Concierge.AI

Services

Travel Media Group

MAY 15, 2025

The Travel Media Group digital solution has hit the monumental milestone of responding to over 2 million online guest reviews for our hotel partners. We’re doing what we love, and it feels so good to, you know, help our clients and really just connect, you know, in a really authentic way with travelers all over the world.

Travel

Hospitality Tech

JUNE 9, 2025

The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. A cloud-native platform for centralized above-property device monitoring and control.

Consumer

Hotelogix

APRIL 17, 2025

Travelers now seek experiences that entertain, engage, and leave a lasting impression. Whether it's a solo business traveler , a family on vacation, or a digital nomad — each guest expects personalization, convenience, and novelty. Hotels that adapt their offerings to these personas stand out in a saturated market.

Hotels

Hotelogix

APRIL 24, 2025

For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs. Instead of paying high OTA commissions , you’re able to bring guests back through low-cost direct channels like emails or your mobile app.

OTA

Hotelogix

MARCH 21, 2025

Intelligent hotels are embracing AI-based communication tools at a breakneck pace, not only to wow technology-aware travelers but also to automate operations, increase revenue , and establish long-term guest loyalty. Focus on ROI —hotels using AI messaging have seen 30-50% lower operational costs by reducing manual labor.

Services

Webrezpro

JUNE 9, 2023

Online travel agencies (OTAs) like Expedia and Booking.com can bring a significant proportion of revenue to a lodging business, but they also demand high commission fees. Ultimately, the relationship should be determined by the ROI generated from your OTA channels. Do you love ’em or hate ’em?

OTA

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. It allows travellers to compare rates and services of multiple properties. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.   Why should you partner with OTAs?

OTA

Little Hotelier

AUGUST 29, 2023

The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. A hotel investment that delivers the goods Little Hotelier’s all-in-one booking and hotel management software can deliver an incredible ROI for your small, independent hotel: up to 63x!

ROI

MediaBoom

NOVEMBER 28, 2024

In 2024, travel and tourism added $11.1 This milestone underscores the sector’s significance and the necessity of effective travel promotion strategies to stay competitive as we look ahead to 2025. So, what is travel advertising, and why is it essential for businesses? trillion to the global GDP , making up 10% of it.

Travel

SiteMinder

JUNE 29, 2023

What is an OTA channel manager? An OTA channel manager is a tool used to manage online travel agents (OTAs) in a single platform. The OTA channel manager syncs your hotel prices and availability across your property management system (PMS) and all connected OTA channels such as Booking.com, Expedia, and Airbnb.

OTA

Up Hotel

DECEMBER 9, 2024

The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix. However, if you are able to sell rooms for the hotel direct for less than that OTA commission of 20% then why not?

ROI

Travelboom Marketing

MARCH 21, 2024

Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate. For most travel, hospitality, and tourism brands, the ROI is even higher.

Market

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Remember, PPC is an ongoing process.

Resorts

MediaBoom

DECEMBER 11, 2024

Did you know that 70% of travelers now plan their trips online , with mobile devices driving over half of all bookings? Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. This is the power of email marketing it keeps your hotel relevant, memorable, and approachable.

Marketing Strategy

SiteMinder

SEPTEMBER 22, 2024

Hotel influencers are content creators, bloggers, vloggers, and social media personalities who share their travel experiences with their followers. This guide will walk you through everything you need to know to create a successful hotel influencer marketing program, find the right influencers, and measure your return on investment (ROI).

Market

Fuel Travel

MARCH 28, 2023

For hotels, that’s a major ROI booster, and a big indication that mobile technology is becoming more vital than ever in the hospitality industry. Think of stay anniversaries and birthday messaging as unique, personalized opportunities for building loyalty and ROI. Book a demo today of the Fuel Digital Key.

Ancillary Revenue

Cloudbeds

JULY 15, 2023

After all, travelers can’t book a property they don’t find! And when you receive a new booking from an OTA, it will show up in your Channel Manager (and PMS /CRS), and that room’s availability will be closed automatically across all distribution channels. The same happens with a cancellation.

Management

Little Hotelier

MAY 31, 2023

Go back a decade or two, and it might have been at the offices of your local travel agent. Guests of all generations have become used to reserving rooms online, with half of travellers doing so from a mobile device. If you lack a digital presence, travellers will discount your B&B in favour of competitors that are active online.

Digital Marketing