Hotelogix

NOVEMBER 28, 2024

Whether it's business travelers seeking efficiency, luxury seekers craving unique experiences, or budget-conscious families planning their vacations, each group has distinct needs and preferences that present unique revenue opportunities. Track performance metrics regularly and adjust allocations based on results.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Cloudbeds

APRIL 8, 2025

Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. This enables marketing teams to recoup revenue lost from cart abandonment and increase direct bookings. Instead of paying commissions to OTAs, hotels can redirect this budget into their own digital marketing strategies.

Revenue 52

Revenue Display Ads Digital Marketing OTA 52

Hotel Speak

MAY 14, 2025

Periods of high demanddriven by holidays, festivals, or local eventscan strain resources, impact guest satisfaction, and complicate revenue and maintenance management. Revenue Maximization: Implement dynamic pricing strategies to capitalize on high-demand periods. Training and simple tools are essential.

Management 50

Management Forecasting Occupancy Services 50

eHotelier

JUNE 17, 2025

Setting measurable objectives, such as higher guest satisfaction scores or improved ROI from marketing campaigns, will guide your decision-making process and help you evaluate success later. Consider questions like: What do you want to improve with a CDP? What limitations in your current setup need to be addressed?

Scale 59

Scale Upsell Hotels Hospitality 59

Hospitality Today

JULY 2, 2025

At the forefront of this shift is Agoda, the Singapore-based OTA, which has doubled its revenue since 2020 by leveraging in-house technology, open-source tools, and AI-driven personalisation. Key takeaways Massive growth backed by tech: Agodas revenue jumped from $1.2B in 2020 to $2.2B

ROI 40

ROI Travel OTA Shopping 40

MediaBoom

JUNE 30, 2025

In this article, you’ll discover why mobile marketing is so powerful for hospitality and learn 12 smart strategies to boost bookings, improve guest satisfaction, and increase revenue—all from the palm of your hand. Today’s ‘digital first’ travelers are accustomed to this thanks to OTAs, ride-shares, and airlines.

Marketing 53

Marketing Market Digital Marketing Hotels 53

Hotelogix

JANUARY 19, 2025

If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Online Presence: Pictures That Speak Volumes Your website and OTA listings are your hotel’s digital storefront.

Hotel Marketing 40

Hotel Marketing Marketing Market Email Marketing 40

TravelNet

JULY 16, 2025

Your cost to acquire an OTA guest is going up. Focus on portfolio-level ROI, not just top-line revenue It’s tempting to chase growth for its own sake—more listings, more channels, more exposure. That’s how you increase revenue without increasing overhead or cutting corners on service. They’re early signals.

Marketing 59

Marketing Market Revenue Closing 59

AskSuite

MAY 22, 2025

Real-Time communication that potentializes revenue growth Travelers demand immediate, accurate answers. Real-World Use Cases: How Hotels Are Using AI Today AI isn’t just a theoretical advantagehotels are already seeing measurable ROI from practical applications.

Hospitality 52

Hospitality Scale Sales Travel 52

Hospitality Tech

JUNE 16, 2025

Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. Lets Guests Reserve Package Entitlements With Zero Staff Involvement Agilysys Inc. announced the launch of Agilysys Book with S.P.E.N.D.

Services 52

Services Upsell Operations Scale 52

AskSuite

JULY 23, 2025

In this guide, we’ll break down the steps to make your hotel Instagram visible on Google , the SEO techniques that matter most, and how to align it with a broader omnichannel strategy designed to drive direct revenue. Lack of measurable ROI : Without tracking tools or campaign structure, you may gain visibility without bookings.

Hotels 52

Hotels Branding Travel Intent 52

Little Hotelier

MAY 19, 2025

The best will deliver incredible ROI, by securing you more bookings than ever before. As you improve the efficiency and effectiveness of your efforts, your marketing ROI will improve too. Measurable results Speaking of ROI, a marketing partner will deliver clear, tangible, measurable results.

Marketing 52

Marketing Market Hospitality Digital Marketing 52

Hospitality Tech

JUNE 9, 2025

The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. A cloud-native platform for centralized above-property device monitoring and control.

Operations 52

Operations Management Consumer Branding 52

Hospitality Tech

JUNE 9, 2025

The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. A cloud-native platform for centralized above-property device monitoring and control.

Consumer 52

Consumer Branding Hotels Operations 52

Hospitality Tech

JUNE 9, 2025

“Brands are craving revitalization, and were rolling out an aggressive roadmap filled with new products and features specifically designed to spark innovation and drive revenue growth.” What’s Inside PAR® Engagement: One Unified Flywheel. Every Guest Journey.

Operations 52

Operations ROI Branding Management 52

Hotelogix

APRIL 17, 2025

When strategically implemented, entertainment becomes more than just a guest delight tool — it’s a driver of brand loyalty , ancillary revenue, and five-star reviews. Adapting to Changing Expectations Keep a pulse on travel trends via OTA data , social listening, and reviews. Uptake of in-house events or app engagement.

Hotels 40

Hotels ROI Upsell Ancillary Revenue 40

Hotelogix

APRIL 24, 2025

When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs. A: Absolutely.

OTA 52

OTA Upsell Hotels Target Marketing 52

Hospitality Tech

JUNE 9, 2025

“Brands are craving revitalization, and were rolling out an aggressive roadmap filled with new products and features specifically designed to spark innovation and drive revenue growth.” What’s Inside PAR® Engagement: One Unified Flywheel. Every Guest Journey.

Operations 52

Operations ROI Branding Management 52

Hospitality Tech

JUNE 9, 2025

“Brands are craving revitalization, and were rolling out an aggressive roadmap filled with new products and features specifically designed to spark innovation and drive revenue growth.” What’s Inside PAR® Engagement: One Unified Flywheel. Every Guest Journey.

Operations 52

Operations ROI Branding Management 52

Hotelogix

MARCH 21, 2025

Intelligent hotels are embracing AI-based communication tools at a breakneck pace, not only to wow technology-aware travelers but also to automate operations, increase revenue , and establish long-term guest loyalty. Hotels with a strong digital strategy get 36% of their online booking revenue from direct channels.

Services 40

Services Hotels OTA Operations 40

Webrezpro

JUNE 9, 2023

Online travel agencies (OTAs) like Expedia and Booking.com can bring a significant proportion of revenue to a lodging business, but they also demand high commission fees. Ultimately, the relationship should be determined by the ROI generated from your OTA channels. Do you love ’em or hate ’em?

OTA 98

OTA ROI Revenue Business 98

Little Hotelier

AUGUST 29, 2023

The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. A hotel investment that delivers the goods Little Hotelier’s all-in-one booking and hotel management software can deliver an incredible ROI for your small, independent hotel: up to 63x!

ROI 98

ROI Average Length of Stay Hotels Revenue 98

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.

OTA 107

OTA Overbooking ROI Hotels 107

Refine

NOVEMBER 27, 2023

Question for Our Revenue Management Expert Panel: What are the advantages of participating in special OTA deals? What advice can you offer to maximise your ROI? Are there any pitfalls to avoid?

OTA 69

OTA ROI Revenue Management Revenue 69

SiteMinder

JUNE 29, 2023

What is an OTA channel manager? An OTA channel manager is a tool used to manage online travel agents (OTAs) in a single platform. It is commonly used by hotel sales and revenue managers to update rooms and rates in real-time. Table of contents Why use a channel manager for OTAs?

OTA 52

OTA Management Revenue Occupancy 52

Up Hotel

DECEMBER 9, 2024

The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix. However, if you are able to sell rooms for the hotel direct for less than that OTA commission of 20% then why not?

ROI 40

ROI OTA Hotels Cost Per Click 40

Bookassist

JUNE 14, 2022

A client since 2015 the team at Hotel Forum has worked closely with Bookasist over the last 7 years enjoying a strong ROI on digital investment. New hotel director Maria Vittoria Troiani took advantage of the strong ROI, and made the decision to invest more, confident in the return she would get. The results have been phenomenal.

Revenue 52

Revenue ROI OTA Hotels 52

Travelboom Marketing

MARCH 21, 2024

Leveraging the proper mix of digital marketing channels is paramount in generating a long-term, sustainable revenue stream. This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate. For most travel, hospitality, and tourism brands, the ROI is even higher.

Marketing 98

Marketing Market Cost Per Click Email Marketing 98

TravelNet

JUNE 22, 2023

The uncertain economy, combined with the increased supply of vacation rental properties, not to mention more online travel aggregators (OTAs) and direct booking options, is creating more competition than ever among vacation rentals. Can you maintain an effective revenue management strategy without software?

Revenue Management 52

Revenue Management Revenue Management ROI 52

SiteMinder

MAY 14, 2025

What is revenue management software? Revenue management software is a digital tool designed for the hospitality industry to optimise room rates based on predicted demand. It uses data analytics to forecast hotel room demand, allowing hoteliers to adjust prices accordingly to maximise revenue.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Fuel Travel

MARCH 28, 2023

For hotels, that’s a major ROI booster, and a big indication that mobile technology is becoming more vital than ever in the hospitality industry. Think of stay anniversaries and birthday messaging as unique, personalized opportunities for building loyalty and ROI.

Ancillary Revenue 80

Ancillary Revenue ROI Revenue Hotels 80

SiteMinder

SEPTEMBER 22, 2024

This guide will walk you through everything you need to know to create a successful hotel influencer marketing program, find the right influencers, and measure your return on investment (ROI). Influence your marketing success with a leading platform Use SiteMinder to drive additional reservations, direct revenue, and profitability.

Marketing 98

Marketing Market Hotels ROI 98

Hotel Business

JANUARY 17, 2023

The digital transformation era is often discussed in relation to transforming the guest experience with digital engagement tools like OTAs, metasearch, mobile check-in and guest apps. On the business side, we talk about PMS, revenue management software and marketing automation. The best tech can do all three.

ROI 116

ROI Hiring Hotels Business 116

SiteMinder

AUGUST 29, 2023

Understanding and controlling hotel operating costs While revenue generation often takes the spotlight, equally crucial is the understanding and control of hotel operating costs. Typical hotel operating expenses list Managing a hotel’s finances requires a keen understanding of both its revenue streams and its operating expenses.

Revenue 52

Revenue Hotels OTA Operations 52

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. These strategies blend digital trends, like social media engagement and search optimization, with traditional methods to boost visibility and revenue. Ready to make every click count?

Marketing Strategy 98

Marketing Strategy Hotel Marketing Marketing Market 98

Little Hotelier

JUNE 5, 2023

It includes a booking engine that integrates with your website – as well as its own website builder – and allows guests to make reservations directly with you, no OTAs required. It also provides a range of powerful third-party apps to maximise your direct revenue. How can hotel direct booking tools improve revenue?

OTA 59

OTA Marketing Strategy ROI Revenue 59

Travelboom Marketing

NOVEMBER 7, 2023

Rather, you need to ensure your efforts here are driving meaningful engagement , traffic, (and revenue). OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Don’t skip this step!

Hotel Marketing 96

Hotel Marketing Marketing Market OTA 96