Cloudbeds

APRIL 8, 2025

Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. This enables marketing teams to recoup revenue lost from cart abandonment and increase direct bookings. Instead of paying commissions to OTAs, hotels can redirect this budget into their own digital marketing strategies.

Revenue

eHotelier

JULY 28, 2025

This ensures a balanced mix of corporate, leisure, and direct bookings and reduced OTA dependency. It also centrally manages availability, rates, inventory, and content across multiple channels, including GDS and OTAs. They required a boutique approach underpinned by operational excellence and quality to meet their unique needs.

OTA

Hospitality Tech

JUNE 16, 2025

Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. From endpoint protection to real-time monitoring, the company is developing a depth-of-defense strategy to ensure technology roadmap success.

Services

Hotelogix

MARCH 21, 2025

In this article, we’ll explore why AI messaging is becoming a must-have for hotels, how it enhances operational efficiency, and how it helps drive direct bookings while reducing reliance on OTA. Hotels with a strong digital strategy get 36% of their online booking revenue from direct channels.

Services

Refine

NOVEMBER 27, 2023

Question for Our Revenue Management Expert Panel: What are the advantages of participating in special OTA deals? What advice can you offer to maximise your ROI? Are there any pitfalls to avoid?

OTA

TravelNet

JUNE 22, 2023

The uncertain economy, combined with the increased supply of vacation rental properties, not to mention more online travel aggregators (OTAs) and direct booking options, is creating more competition than ever among vacation rentals. Can you maintain an effective revenue management strategy without software?

Revenue Management

SiteMinder

MAY 14, 2025

What is revenue management software? Revenue management software is a digital tool designed for the hospitality industry to optimise room rates based on predicted demand. It uses data analytics to forecast hotel room demand, allowing hoteliers to adjust prices accordingly to maximise revenue.

Revenue Management

SiteMinder

JUNE 29, 2023

What is an OTA channel manager? An OTA channel manager is a tool used to manage online travel agents (OTAs) in a single platform. It is commonly used by hotel sales and revenue managers to update rooms and rates in real-time. Table of contents Why use a channel manager for OTAs?

OTA

Hotel Business

JANUARY 17, 2023

The digital transformation era is often discussed in relation to transforming the guest experience with digital engagement tools like OTAs, metasearch, mobile check-in and guest apps. On the business side, we talk about PMS, revenue management software and marketing automation.

ROI

Travelboom Marketing

NOVEMBER 7, 2023

Rather, you need to ensure your efforts here are driving meaningful engagement , traffic, (and revenue). OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Don’t skip this step!

Hotel Marketing

Cloudbeds

JULY 15, 2023

For growing hospitality businesses, a channel manager is a fundamental part of successful revenue management and distribution strategy. In this guide for hospitality professionals, you’ll learn all about Channel Managers, from how they work to what makes great software for your business specifically.

Management

Hotel Speak

AUGUST 18, 2023

According to Eric Nowak, Owner of Lakeside Motel, they managed operations with an Excel sheet, including keeping track of guest details, check-in, check-out, etc. Moreover, they couldn’t sell rooms via OTAs and their website without the right solution.

Motels

Xotels

DECEMBER 12, 2024

Trust me, as the CEO of a revenue management consulting company, I can tell you that a balanced and strategic mix of channels is essential to maximize your hotels visibility, profitability, and allows you to attract and convert the right guests. They also avoid the high commissions associated with OTAs.

OTA

Hotelogix

MAY 1, 2025

Introduction: Why Hoteliers Should Understand Bidding Platforms As rate parity, OTA commissions , and last-minute booking behaviors evolve, hotel bidding platforms are changing the game. This approach helps fill unsold rooms quickly without broadcasting discounted rates on mainstream OTAs or brand.com websites.

Occupancy

SiteMinder

NOVEMBER 21, 2023

Innroad is a cloud-based hotel management solution tailored to cater to a diverse range of property types, from hotels and resorts to inns, BnB’s, vacation rentals, and campgrounds. Some key features of Innroad include its OTA integrations, an all-in-one management solution, and a network of around 500 partners and integrations.

OTA

Hotel Speak

APRIL 12, 2023

The team analyzes market trends and sub-market segmentation to understand the optimal room product, hotel positioning, and most efficient method to deliver maximum ROI. We caught up with Suzanne Swafford, SVP of Revenue Management, Tishman Hotel Corporation, to find out what she thinks are the challenges and trends to look out for in 2023.

Revenue Management

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  

Global Distribution System

TravelNet

AUGUST 28, 2023

In fact, simplifying your tech stack might be the best way to maximize ROI from your technology investments. But ROI aside, there’s a practical reason to consolidate that you probably never considered: less switching between apps and windows. Consolidating technology is not the wave of the future—it’s already here.

Average Daily Rate

eZee Absolute

OCTOBER 24, 2024

AI-Powered Revenue Management Systems Artificial Intelligence (AI) has swiftly moved from being a futuristic concept to a tangible reality, revolutionizing industries across the globe—including hospitality. The cost of implementation, including training and maintenance, needs a thorough cost-benefit analysis to ensure ROI.

Hotels

Xotels

AUGUST 9, 2021

Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing. From Hotel Finder to GHA.

Market Share

SiteMinder

OCTOBER 16, 2023

It’s an essential part of a successful revenue management strategy and is implemented via the use of data and pricing intelligence tools. Hoteliers are able to combine historical data with real-time insights to get a full picture of their revenue management opportunities. What is pricing intelligence?

Forecasting

Cloudbeds

FEBRUARY 15, 2023

For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings? Not all distribution channels are made equal, the channels that generate the most profitability (revenue minus costs) should make up the majority of your channel mix. Merchant model.

OTA

Little Hotelier

MAY 11, 2023

Revenue management The software often includes revenue management tools, providing insights and recommendations on pricing strategies, which can help maximise revenue by adjusting room rates based on demand, seasonality, and local events. Easy listing management. Wow your guests.

Management

Xotels

JUNE 2, 2023

Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy

Little Hotelier

JUNE 5, 2023

Online travel agencies (OTAs) : Hotel rating systems play a crucial role in online booking platforms. Many OTAs prominently display star ratings, and travellers often use them as a decision-making factor when choosing a hotel. Make life easy for your guests, and you’ll quickly find your ranking improved.

Hotels

Cloudbeds

SEPTEMBER 18, 2024

For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more. This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency. Marketing KPIs.

Operations

Hotelogix

MAY 1, 2025

The ability to generate comprehensive marketing reports allows properties to track campaign performance and adjust strategies accordingly for maximum ROI. 👉 Read Also - Innovative Horizons: How Hotels Are Changing 10. Embrace Data-Driven Operations Hospitality is increasingly driven by hotel data.

Hospitality

SiteMinder

AUGUST 29, 2023

Don’t put all your eggs in one basket Statistics from HSMAI show 76% of independent hotel room nights are reserved through OTAs, costing hotels billions in commissions every year. In order to increase direct bookings , hotels need to think about their overall web presence, not just OTAs.

Revenue

eZee Absolute

SEPTEMBER 11, 2023

But to my surprise, Arjun said he was living his dream as his hotel’s ROI is always high! Dynamic pricing is an important aspect of revenue management and is one of the most innovative hotel pricing automation technologies that hoteliers cannot miss. I thought he was joking at first but then he spilled the beans.

Revenue

Clock Software Hospitality

OCTOBER 20, 2020

An integrated channel manager is an example of such a tool, as it suggests it creates a two-way integration between the various distribution channels representing the hotel and the hotel’s inventory as registered in its PMS. The benefits of this level of automation are instant.

Hospitality

eZee Absolute

NOVEMBER 19, 2023

On top of that, you can launch an online marketing campaign to attract bookings, since these strategies provide a quick ROI. For instance, business decisions to spend for promotions on OTAs, interiors, room rates, and room types aren’t decided on the basis of actual statistical reports.

Hotels

Hotel Business

JULY 13, 2023

“When I developed HotelIQ Decision Cloud, it was very important to me to make data more accessible to the entire commercial team by breaking down the walls that traditionally exist within a hotel’s sales, marketing and revenue management departments,” said Apo Demirtas, founder/CEO, HotelIQ.

Revenue

SiteMinder

JUNE 27, 2024

Finding an answer will require some careful research, particularly around what your competitors are doing and the potential ROI of such an effort. So ask yourself: how many direct bookings is an investment in sponsored placements likely to generate in comparison to sending the user off to an OTA listing for the property?

Cost Per Click

Hotelogix

JANUARY 29, 2025

Channel manager integration : Keep Online Travel Agencies (OTAs) and your booking system in sync without effort. Revenue Management Systems (RMS) Dynamic pricing strategies Demand forecasting : Use data to predict busy periods. One click to manage everything! It's like your hotel's own superhero squad!

Management

Cloudbeds

OCTOBER 17, 2024

A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests. A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that.

OTA

Cloudbeds

JUNE 8, 2023

Integrate with your PMS and channel manager. Reservations made on your website should automatically sync with your hotel property management system and across all your OTA channels so you don’t get overbookings. Also, you’ll be able to find smaller, more niche OTAs that will attract your ideal guest and charge lower commissions.

Management

Xotels

JULY 5, 2022

If these keywords match the kind of experiential stay you offer – especially if it is a more niche experience concept – you will be able to position your hotel for optimal ROI. Moreover, your hotel can benefit by outsourcing revenue management and operations management to specialist providers.

Hotels