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Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. The OTA adds a member discount on top.
Manual distribution management was not a sustainable proposition Before switching to STAAH, the Chalets 1066 team used its PMS, Planyo, to manage bookings, but syncing rates and availability across multiple OTAs was a manual and error-prone process. Overbookings were a concern, and ensuring rate parity across channels consumed valuable time.
Hotel gift vouchers are a formidable strategy to amplify revenue streams and grow guest loyalty. Unlike any other monetary gift card, they can be tied into particular hotel services, enhancing revenue streams. Additional revenue stream, with the money clipped in even before the service is rendered. Gift vouchers are versatile.
Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.
Listing your property on online travel agency (OTA) channels increases visibility and revenue—but it comes at a cost. And if you’re managing OTA bookings manually, it can cost you even more. Manually consolidating data between your property management system (PMS) and OTA channels is inefficient and prone to error.
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. Think TRevPAR over ADR Shifting focus toward optimizing total revenue per available room (TRevPAR) instead of purely occupancy or ADR can unlock performance gains.
Advanced Strategies to Maximize Revenue a. Dynamic Pricing: Real-Time Revenue Optimization c. GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs).
Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. The OTA adds a member discount on top.
But you’re still missing revenue goals. The Data Behind the Disconnect 67% of hotel revenue managers say they can’t consolidate data across platforms 90% of distribution leaders struggle with fragmented vendor systems Most marketing, revenue, and distribution teams still operate in functional silos Translation?
Hotel revenue management isn’t just about pricing rooms. Yet, time and again, we find that hotels, especially independent and boutique properties, are making avoidable hotel revenue management mistakes that silently bleed revenue. This is one of the most damaging hotel revenue management mistakes in today’s dynamic market.
At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.
This seamless integration has not only minimized errors and enhanced booking accuracy but also played a pivotal role in driving revenue growth for the hotel chain, positioning it for continued success in a competitive market. By integrating STAAH’s Channel Manager, Black Rock Hotels has effectively solved this problem.
Let’s be blunt: you did the work; the OTA got the commission. What Hotels Miss: The OTA Dependency Trap Yes, OTAs provide visibility. Fix It Fast: 5 Moves to Seal the OTA Leak 1. Create Perceived Value That OTAs Can’t Match Position perks (e.g. Clicked your ad. Browsed your website. They booked on Booking.com.
Inconsistencies across online travel agents (OTAs) was common. Being manual, a limited number of OTAs could be leveraged to reach the right audiences at he right time, limiting online visibility. As a result of poor data collection, manual distribution management and lack of integrations, revenue optimisation was poor.
Outsourced revenue management has become a strategic solution for independent and lifestyle hotels that want to grow profitably without building large in-house commercial teams. If you’re a hotelier evaluating your revenue strategy, this is your practical starting point. What Is Outsourced Revenue Management?
We spoke to luxury Bali property, The Komus, team about how STAAH has helped them with Get Google to boost direct revenue and bookings. Tackling low online visibility and direct revenue Before implementing STAAHs Get Google , The Komus online visibility through search was limited.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across India over the past year.
And what do hotels need to do to protect their visibility and revenue? The DMA currently identifies 24 core platform services as Gatekeepers, with Google a key player, alongside online travel agency (OTA), Booking.com, designated in May 2024. And its impact on hotel marketing is being discussed in all corners of the world.
Key takeaways Secondary OTAs undercut rates: Small, non-major OTAs often list hotel rooms below official direct or OTA rates, leading to widespread rate disparities. OTA member rates undermine parity: Programs like Expediaâs âOne Keyâ offer member-exclusive rates that may undercut a hotelâs best available rate.
Drawing on pricing activity data from 188 OTAs and metasearch engines in June, the report analyzes how often — and how aggressively — each intermediary undercuts the direct hotel booking channel. 123Compare has identified this group to include major OTAs like Booking.com or Expedia and high-risk resellers like Traveluro or Super.com.
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. These rooms are then resold to various travel distributors, such as OTAs, tour operators, and travel agents, who then offer them to end consumers. What is a bed bank?
How Hotels Can Leverage Mahakumbh 2025: Strategies for Success The Mahakumbh 2025 presents an extraordinary opportunity for hotels to boost revenue, build long-term guest relationships, and position themselves as leaders in the hospitality industry. Here’s how hoteliers can leverage this event effectively: 1.
If there’s a sudden change, for example, an influx of last-minute bookings hits the system, the platform can enable revenue managers to adjust room rates dynamically to maximize revenue. Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings. Why it’s important for hotels?
Inconsistencies across online travel agents (OTAs) was common. Being manual, a limited number of OTAs could be leveraged to reach the right audiences at he right time, limiting online visibility. As a result of poor data collection, manual distribution management and lack of integrations, revenue optimisation was poor.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels in key tourism destinations across Southeast Asia, including Malaysia, Vietnam, Singapore, Indonesia, Thailand and Philippines, over the past year.
STAAH SwiftBook’s integration with Google booking links is driving more direct revenue for thousands of properties around the world. If the answer is no, you’re not just missing traffic — you’re missing revenue. On most searches, Online Travel Agents (OTAs) dominate the results. We all know how guests book today: they Google it.
These packages aren’t just revenue boosters, they enhance the entire guest experience by making it seamless and memorable. STAAH users benefit from tools that make showcasing and managing packages easy across OTAs and direct channels—ensuring consistency and visibility without manual hassle.
If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Upsell & Promo Tools : Drive more revenue per booking with add-ons, promo codes, and package deals. It’s not just a booking engine; it’s a direct revenue driver. If it takes more than a few clicks, you’re losing them.
Article - The Triptease DMP: Integrated Hotel Marketing to Win More Valuable Guests - Introducing new features designed to help hotels work faster and smarter, beat OTAs, and grow their direct revenue.
For operators managing furnished apartments, aparthotels, or extended-stay inventory, this shift represents a significant revenue opportunity. What is the opportunity around extended-stay revenue? Even at lower nightly rates, the cumulative revenue per guest far exceeds short-term bookings.
As guest expectations and booking trends evolved, Guy wanted a smarter, faster, and more responsive way to manage availability and rates across online travel agents (OTAs) — and something that didn’t make them feel stuck in the past. Cove Bay Hotel’s distribution and revenue management strategy is now driven by insights provided by STAAH. “In
Guests hop from your Instagram page to online travel agents (OTAs) , skim through Google reviews, and might finally land on your website to book. This is what we call the hotel booking ecosystem — a dynamic network of tech tools that must work together to deliver a seamless experience and drive revenue. You make more revenue.
Managing multiple OTAs can feel like walking a tightrope for hoteliersone wrong step can lead to overbookings, rate discrepancies or missed revenue. Rate disparities: Inconsistent pricing can lead to OTA penalties, lower rankings, and guest mistrust. The system even flags mismatches before they cause issues.
Ancillary revenue to the rescue! For property management companies looking to expand profitability without adding inventory or dramatically increasing workload, alternative revenue streams can be a game-changer. This post will show you how to convert those opportunities into revenue. The good news?
The seamless experience, particularly on mobile, was essential to remain competitive with online travel agents (OTAs). Dynamically driven pricing, use of promo codes and stop-sell limits are among the many revenue optimisation features in STAAH. Managing distribution needs is easy – all done from a single dashboard.
As you might expect, rate parity is highly beneficial to online travel agents (OTAs) that have access to a vast number of travellers and charge commission rates to property owners/operators. Wide rate parity With wide rate parity, a hotel or B&B agrees not to undercut the room prices that an OTA charges for their hotel.
trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). To stay competitive, hoteliers must optimize their OTA operations for better efficiency and guest experience.
When hoteliers think about lost hotel revenue , they typically blame seasonality, OTA commissions, or low occupancy. That means even minor wait times in communication add up to significant shortfalls in revenue, and your competitors might be capitalizing on it. What’s the Hotel Revenue Loss Calculator? The good news?
STAAH’s tools helped standardise booking operations, enhance OTA performance and establish a tech-forward approach to revenue management. The STAAH channel manager with its 200+ OTA connections helped improve reach and allows multiple channels to be managed through one single dashboard.
Guests hop from your Instagram page to online travel agents (OTAs) , skim through Google reviews, and might finally land on your website to book. This is what we call the hotel booking ecosystem — a dynamic network of tech tools that must work together to deliver a seamless experience and drive revenue. You make more revenue.
For OTAs, however, they negotiate a commission on bookings. Additionally, short-term focus drives hotels to rely more on OTAs when there’s an immediate need, as direct channels cannot drive demand as quickly. It is also worth noting that commission isn’t the only cost associated with OTAs. But is this really the case?
Today’s digital-first guests demand convenience, speed, and seamless experiences making a booking engine more than just a helpful tool, it’s a necessity Why Every Hotel Needs a Booking Engine System If your hotel isn’t offering direct bookings online, you’re missing out on revenue, on guest data, and on control.
A typically day before STAAH involved making manual reservation updates (name/ date/ rate etc), opening and closing allotment for every online travel agents (OTA) , checking guest reviews on the extranet and checking shopping rates manually. Thank you Grand Sunshine for sharing your success with STAAH.
A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. Your hotel commercial strategy should therefore work to enhance your visibility across GDSs, OTAs and metasearch.
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