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Hotel revenue optimisation strategies for small hotels

Little Hotelier

What is hotel revenue optimisation? As a small, independent hotelier you may have heard the terms hotel revenue optimisation and hotel revenue management. So what is revenue optimisation? Do all that and you’ll optimise your revenue by making as much money as possible from a limited resource: your rooms.

Revenue 59
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SiteMinder: Traveler confidence surges post-pandemic

Hotel Business

The average hotel booking cancellation rate dropped to about 20% compared to 25% in 2021, with hotels in Ireland experiencing the highest rate (26%) and Indonesia the lowest (10%). Travelers showed a continued openness to book directly with hotels in 2022, despite OTAs regaining ground.

Travel 102
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What is a booking engine? How to increase profitability and direct bookings

Cloudbeds

Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Integrating with these engines and offering real-time pricing and availability ensures that guests book directly instead of with an OTA.

OTA 98
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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and average daily rate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. Distribution channel performance is vital to know which channels (like OTAs, direct bookings) are most profitable.

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Reaction to KeyData Article About Trends Heading into 2024

TravelNet

Occupancy, ADR, and RevPAR are all down compared to 2021 and 2022 (but higher than 2019); booking windows and average length of stay are down, and; shoulder season performance is slightly up. KeyData’s October 2023 overview of industry trends reveals a few potentially worrisome trends as we head into 2024.

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Cloudbeds launches State of Independent Lodging Report

Hotel Business

Booking source In 2019, OTA-sourced bookings made up 57% of all reservations, while non-OTA bookings made up the remaining 43%. During the pandemic, there was a significant shift toward direct bookings due to decreased advertising budgets for OTAs. The next most popular length of stay was three-four nights.

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SiteMinder’s Hotel Booking Trends: New analysis of 100 million reservations shows surge in global traveller confidence for 2023

SiteMinder

The average hotel booking cancellation rate dropped to about 20% compared to 25% in 2021, with hotels in Ireland experiencing the highest rate (26%) and Indonesia the lowest (10%). Travellers showed a continued openness to book directly with hotels in 2022, despite OTAs regaining ground.