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The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. It allows travellers to compare rates and services of multiple properties. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. Why should you partner with OTAs?
Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue. These statistics show why OTAs are essential for hotels.
The vibrant city hotel’s revenue strategy, driven by STAAH’s OTA connections, resulted in a remarkable 300% year-on-year increase in direct bookings since the transition. However, IDEAS was struggling to achieve this with constant connection issues with multiple online travel agents ( OTAs ).
Its presence across multiple online travel agents (OTAs) was critical for success. Prior to STAAH, The Smith House team had to manually manage room availability, rate adjustments, and limit onlinesales channels. Freeing up staff time to re-establish The Smith House’s stellar guest service was important.
The remarkable service and awe-inspiring ocean views leave a lasting impression on both local and global travellers, making it a coveted destination on their must-visit lists. Our goal is to provide exceptional service to our guests from the moment they book until their departure.
Whenever they have questions, support is quickly offered by the STAAH customer service team. WatchMyRate allows website users to compare the prices of a room against a selected group of OTAs. The team quickly learned to navigate the new system and today they are operating seamlessly.
The STAAH Channel Manager boasted integrations with 200+ international and regional OTAs , allowing the properties to target a wide segment of audience. The group also decided to use STAAH ReviewMinder to harness the power of guest online reviews to its advantage. What sets a platform apart from the rest is the people behind it.
Whenever they have questions, support is quickly offered by the STAAH customer service team. WatchMyRate allows website users to compare the prices of a room against a selected group of OTAs. The team quickly learned to navigate the new system and today they are operating seamlessly.
With only 24 rooms it is one of the few family-owned hotels in town that has earned a reputation for personal and attentive service. They told us about how SiteMinder has improved their day-to-day business and even helped them to increase their onlinesales. We recently spoke to owner Matthias Gerber and his son Tom.
Bringing Thai warmth and charm to life, Chatrium offers guests a crafted culture, luxurious space and charismatic services. A great guest experience is marked by personalised service, attention to detail, and a commitment to exceeding expectations.” Our dedicated staff are not just employees but ambassadors of hospitality.
Thanks to the two-way connection between their PMS, SiteMinder and onlinesales channels, managing reservations has become a breeze. It’s way easier to try additional channels now because SiteMinder connects to so many OTAs”, he said. This has already led Jon to discover some promising new niche OTAs.
Table of contents An unforgettable guest experience This is not just a beautiful place but the services from the hotel will impress you even more. Therefore, we strive to provide the best service from the moment our guests make their booking to the very end, when they check out.” It has also significantly reduced our labor costs.
Guests often filter hotels based on reviews , giving preference to properties with consistently positive feedback regarding service quality, cleanliness, hospitality, and amenities. It’s crucial for hoteliers to actively monitor online reputation across OTAs , Google, TripAdvisor, and social media.
Channel Management is the process of actively managing the distribution of rates and availability onto multiple online distribution sites. And when you receive a new booking from an OTA, it will show up in your Channel Manager (and PMS /CRS), and that room’s availability will be closed automatically across all distribution channels.
In a 200+ room establishment, manually managing bookings, arrivals, and departures can lead to errors such as booking conflicts or delays in service, immediately impacting guest perceptions and satisfaction. Traditional methods are prone to inaccuracies, resulting in overstocking or shortages that affect service quality and financial health.
More online room sales A cloud-based PMS can easily integrate with other third-party hospitality solutions like a hotel channel manager. The integration allows real-time rates and inventory updates across multiple onlinesales channels, including OTAs and metasearch engines.
The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix. However, if you are able to sell rooms for the hotel direct for less than that OTA commission of 20% then why not?
It allows you to sell your rooms through: Your own website Your social media pages Metasearch sites like Google Hotel Ads The system can take credit card details and work with an online merchant service or integrate with a payment gateway, or online payment processing software , to process deposits and payments.
Taking into consideration the continuing growth of onlinesales and the quick adoption of mobile technology by consumers, we have put together some questions that will need your attention in the upcoming year: Internet Marketing. How will you manage to keep a healthy balance between direct and indirect (third-party) salesonline?
Revenue is forecast to have an annual CAGR of 1.85% between now and 2027. 23% of bookings are currently made offline. 91% of total revenue will be generated through onlinesales by 2027, reaching a market volume of US$7.27
including ancillary services), a more expensive room category or a long stay bring more value than a one-night standard room booking. When looking for guests to walk, travellers who have booked a standard room for a single night via an OTA are your best choice. High-paying and long-stay guests: Those who booked a special package (e.g.
However, by focusing on cost-effective, proven hotel sales strategies, you can overcome these challenges, beat the competition, grow your revenue and ultimately grow your business and achieve your goals. Top 10 cost-effective ideas to increase hotel onlinesales 1. Wide appeal counts for a lot in building your hotel sales.
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