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What is Yield Management: Guide for Hotels

SiteMinder

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.

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Is My Hotel Room Pricing Logical?

STAAH

50% Occupancy with One Group Booking Scenario: A 50-room hotel has sold 25 rooms to one group, reaching 50% occupancy. Decision: Should we increase or hold the retail pricing on online travel agents (OTAs) and the brand website? Increase LOS: Encourage longer stays to boost occupancy on typically lower-demand days.

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5 Common Mistakes in Hotel Revenue Management

Xotels

So, Im calling the mistakes out Here are 5 brutal revenue management mistakes I see hotels make all the time as a CEO of a revenue management consulting firm. Article Summary Dont Ignore Time Focusing on the Wrong Metrics Being Afraid of Change Not Utilizing Technology Fearing the OTAs 1.

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Hotel ad: Monitoring, compliance and parity

SiteMinder

A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. OTAs like Expedia and Booking.com may reject your listing if your ad copy or images don’t meet their standards.

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Innovative Techniques for Hotels to Optimize Room Rates, Occupancy, and Revenue

Horizon Hospitality

In the competitive world of hospitality, one of the most critical challenges of hotel professionals is balancing room rates with occupancy levels. Dynamic pricing, or yield management, involves adjusting room rates in real-time based on supply and demand, with the ultimate goal being to increase the Revenue Per Available Room ( RevPAR ).

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Occupancy vs ADR, the Never Ending Discussion in Revenue Management

Xotels

Since the early days revenue management has been applied in hotels, there has been an intriguing ongoing discussion. What drives more value to the business, ADR, average daily rate, or occupancy? I have been in hotel revenue management consulting since 2006, and it is a question that keeps coming back. Occupancy or ADR?

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Silavadee Pool Spa Resort Samui increases bookings by 60% with SiteMinder’s platform

SiteMinder

Silavadee Pool Spa Resort emphasises that “since implementing SiteMinder, we have experienced a significant increase in online bookings, up to 60%, through effective yield management strategies based on market trends. This has minimised revenue loss from vacant rooms while maximising our occupancy rates.”

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