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The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
From fine-tuning hotel marketing campaigns to optimizing distribution in real time, AI is helping hoteliers unlock new levels of efficiency, personalization, and revenue growth. AI in Hotel CRM: Personalization at Scale In the era of one-size-fits-none marketing, AI-enabled hotel CRM systems are a game changer.
To strengthen margins, hotels should look to successful upselling models. By adopting a proactive upselling culture, hotels can bridge this gap, engage guests more effectively, and unlock a powerful incremental revenue stream. The result is untapped revenue and a missed opportunity to enhance the guest experience.
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Upsells are a simple, straightforward way to drive more revenue, increase engagement, and build customer loyalty. Implementing the right upsell strategy can improve the guest experience and your bottom line.
An effective strategy that can help is to upsell additional services or products relevant to customers. Therefore, upselling in hotels is not only influential but cost-efficient as well. What is Upselling? Upselling is a sales strategy that offers consumers additional services or add-ons to increase revenue.
This collaboration enables hotels using Infor HMS to drive incremental revenue and elevate guest personalization by seamlessly integrating Plusgradeâs proven upsell technology into the core guest journey. Hotels face growing pressure to do more with lessâdelivering tailored guest experiences while improving margins. Brands Yum!
Short message service (SMS) marketing can bring a strong return on investment, with a 98 percent open rate. You can send notifications, responses, upsells, and more to the right guests at the right time. For hoteliers, it’s easier than ever with specialized messaging software integrated through your property management system (PMS).
As La Peer Hotel enters a new wave of modern, refined luxury with updated guestrooms, reimagined public spaces and curated lifestyle offerings, this strategic hire reinforces the hotel’s focus on innovation and market growth, further positioning it as one of the most sought-after destinations in West Hollywood.
With nearly two decades of experience in hotel strategy and team leadership, the hospitality veteran will spearhead the property’s sales, marketing and revenue initiatives ahead of its highly anticipated opening. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
Growing revenue from meetings and events requires essential collaboration between Marketing, Sales, and Revenue Management : Marketing : Targets and attracts the right audiences and event types. Sales : Converts high-potential leads into booked events and upsells delegates on premium offerings.
Optimise Retail Products and Niche Services Hotel-branded signature items are a growing market right now – even luxury giant Aman sells a $2,700 branded tote bag.
Markets are saturated. Revenue Stream #1: Upsells and Add-Ons for Guests Guests are willing to spend more if it enhances their experience. Here are a few ideas: Early check-in/late check-out fees These are straightforward, high-margin offerings that work well in almost any market. Solid occupancy isnt enough anymore.
And for hotels, this centralised insight enables tailored offers, dynamic upselling and operational efficiency – all of which translate to greater guest loyalty and increased revenue. In an increasingly competitive market, the SGI is more than a convenience – its a strategic advantage. The impact is measurable.
By hyper-personalising your campaigns to specific audiences, you are able to increase your conversion rates, powering your upselling, and at the same time increasing your guest loyalty.
Marketing is a fast-paced, tech-driven industry. In the US alone, marketers spend $23 billion on tech like social apps, CRMs, and email marketing platforms. Hospitality marketers are particularly well-positioned to take advantage of emergent technology. Automation Automation is crucial in today’s marketing landscape.
Few hoteliers use front desk upselling to the max. Not only do the front desk employees need to stay up to speed with all the upselling deals, but they also need to be comfortable using essential communication skills and marketing techniques. In short, to get it right, you need to read each situation correctly and.
The engine is fed data through multiple sources, whilst relying on its own intelligence based on market. The channel manager integration allows RMS-generated rates go live across OTAs in real time, allowing you to react faster to market shifts and booking patterns. 7) Drive More Revenue with Upsell Tools Why stop at the room?
Heres why a booking engine should be at the heart of your hotels digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Real-Time Rates & Availability: Eliminate discrepancies and double bookings.
Just like in retail, every interaction is a chance to upsell, cross-sell, and reinforce brand loyalty, Kalan said. The panel explored broader market trends, owner expectations, and revenue management best practices. Kalan opened with a compelling call for the industry to embrace a retail mindset.
Article - Complimentary Registration Now Open For Doug Kennedy's Next Training Webcast: Contemporary Approaches for Upselling at Check-In - Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software
Additionally, hotels can schedule campaigns at optimal touchpoints during a guests stay, including breakfast promotions, happy hour reminders, or exclusive upselling opportunities.
Optimized Marketing Spend: Hotels will be able to focus on periods of lower occupancy, efficiently allocating their marketing resources. âThis move reinforces Accorâs commitment to smarter, more agile distribution, empowering hoteliers while providing enhanced value to the B2B market,â said Fabrice Perdoncini, CEO of Gekko Tech.
Tools like personalized email marketing, dynamic content on booking engines, and tailored digital advertising can shift focus from pure rate competitiveness to relationship-building and brand engagement. Things like upselling, cross-selling ancillary services, and promoting on-site spend at restaurants, spas etc.,
Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Find out more here.
Reacting quickly to market changes or demand was hard due to lack of automation. STAAH made scalability feasible For the team at Sentrim Hotels & Lodges, managing a multi-property portfolio across leisure and business travel markets comes with its own set of complexities. Thats where STAAH came in.
Hotel email marketing is an essential strategy for hotels to promote their services and increase bookings through targeted and personalized email campaigns. By using email marketing, hotels can connect with potential guests, build customer relationships, and drive revenue growth. What is hotel email marketing?
He has since helped to grow the company into a market leader in hotel upselling solutions. Oaky helps drive incremental hotel revenue and enhance the guest experience through targeted upselling messaging. Erik co-founded Oaky in 2013, alongside Lars Jonker and Tako Paddenburg.
With this seamless and end-to-end integration, Hotelogix aims to help hotels efficiently upsell and increase direct bookings for more revenue. It will, in turn, help hotels identify the guests’ spending patterns and present them with upselling opportunities.
High-ticket digital marketing provides a proven formula for brands and marketing agencies looking to sell high-priced products and services while preventing brands from losing out on sales to low-cost providers. It may sound simple enough but implementing such a marketing strategy is a different story.
A significant customer cohort that has yet to be fully embraced at both operational and marketing levels are guests with disabilities. Substantial opportunities exist to upsell and cross-sell to capture more total revenue from this growing segment.
This blog breaks down what it takes to grow them: understanding guest expectations, building a seamless booking journey, leveraging smart tools, and expanding your reach with marketing and trust-building tactics. It’s the final destination for your digital marketing efforts and the moment of truth for a potential guest.
Mobile tech helps hotels of all sizes deliver standout service, streamline operations and differentiate themselves in competitive markets. Get that right, and the business benefits—like loyalty, upsells and stronger reviews—will follow. Start with the guest, not the gadget. What excites you most about the future of hospitality?
Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives. Learn more Why is hotel email marketing important?
30% of guests check-in via the Kiosk, cutting check-in time by a third and freeing up staff to really welcome their guests and provide remarkable experiences throughout their stay, not to mention the fact that Kiosks drive 25% higher upsells in our hotels today. “Since bringing Mews Kiosks to hotels in the U.S., of total U.S. between Apr.
However, with many options on the market, choosing the right one can feel overwhelming. Engage with key teams, such as reservations and marketing, to gather insights into the challenges they face. For example, does your reservation team struggle with outdated guest preferences, leading to missed upselling opportunities?
With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.
When the economy is low, the first thing that most businesses want to save on is their marketing. HubSpot carried out a study that established the fact that the more customer engagement and bookings take place, the better a business focuses on content marketing ( HubSpot, 2023 ). Marketing is not only about advertisement.
Here’s why a booking engine should be at the heart of your hotel’s digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Real-Time Rates & Availability: Eliminate discrepancies and double bookings.
With features like multi-property search, real-time availability updates, and upselling options, hotels can showcase everything they have to offer and capture more revenue per guest. By offering a booking experience that aligns with modern guest expectations, hotels can build trust, encourage repeat stays, and stand out in a crowded market.
These tools enable teams to make data-driven decisions at every stage of the guest journey, ensuring that strategies align with market demands and guest expectations. From optimizing marketing campaigns to adjusting pricing strategies, BI transforms raw data into valuable insights that drive profitability.
Digitalizing the journey: Mobile keys, on-the-go check-in, and seamless check-out “ At Salto, we believe access to technology should be so convenient that guests actually enjoy using it,” said Nora Urquiza, Hospitality Solutions Business Lead at Salto Systems. “
By recognizing that most guests are experiencing a property for the first time, hotels can shift their marketing strategies more effectively. This is an opportunity for hotels to personalize the guest experience, including upselling and offering additional services. The crucial moment comes when a reservation is made.
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