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The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
Drawing on pricing activity data from 188 OTAs and metasearch engines in June, the report analyzes how often — and how aggressively — each intermediary undercuts the direct hotel booking channel. 123Compare has identified this group to include major OTAs like Booking.com or Expedia and high-risk resellers like Traveluro or Super.com.
This blog breaks down what it takes to grow them: understanding guest expectations, building a seamless booking journey, leveraging smart tools, and expanding your reach with marketing and trust-building tactics. If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. How is it useful?
Stale Pricing: The “Set-and-Forget” Trap The Mistake Too many hotels set prices based on historical data or market averages and then leave them unchanged for weeks. This is one of the most damaging hotel revenue management mistakes in today’s dynamic market. Run retargeting ads to bring OTA visitors back to your site.
GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.
Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line.
Here’s why a booking engine should be at the heart of your hotel’s digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Analytics & Conversion Tracking: Know what’s working and what’s not.
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. Things like upselling, cross-selling ancillary services, and promoting on-site spend at restaurants, spas etc., can result in a stable revenue stream.
Plus, dont forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz. Seamless Integration : Connect effortlessly with OTAs and payment gateways for smooth transactions. Dynamic Pricing : Adjust rates instantly based on demand.
For their direct channel, hotels typically allocate a yearly budget for their team, marketing, and technology costs. For OTAs, however, they negotiate a commission on bookings. Additionally, short-term focus drives hotels to rely more on OTAs when there’s an immediate need, as direct channels cannot drive demand as quickly.
A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. It aims to drive profitability and improve competitiveness in the market for a hotel business. What is a hotel commercial strategy?
Hotel management can often feel like youre spinning plates – online travel agents (OTAs) sending bookings, guests booking directly on your site, and your front desk needing real-time updates to avoid the dreaded overbooking. The engine is fed data through multiple sources, whilst relying on its own intelligence based on market.
By adapting the online experience to each visitor’s needs, preferences, and behaviors, hotels can capture attention, build trust, and guide travelers more effectively toward conversion, reducing their reliance on OTAs in the process. In-Stay Upsell Offer App personalization doesn’t stop once the guest checks in.
Markets are saturated. Revenue Stream #1: Upsells and Add-Ons for Guests Guests are willing to spend more if it enhances their experience. Here are a few ideas: Early check-in/late check-out fees These are straightforward, high-margin offerings that work well in almost any market. Solid occupancy isnt enough anymore.
With the right tool, you can build automated segments in minutes instead of hours: – Business travellers vs leisure guests – OTA bookers vs direct bookers – First-time guest vs loyal returners From there, you can create tailored automation workflows for each segment — without repeating manual work every time.
Reacting quickly to market changes or demand was hard due to lack of automation. STAAH made scalability feasible For the team at Sentrim Hotels & Lodges, managing a multi-property portfolio across leisure and business travel markets comes with its own set of complexities. Thats where STAAH came in.
However, with many options on the market, choosing the right one can feel overwhelming. Engage with key teams, such as reservations and marketing, to gather insights into the challenges they face. For example, does your reservation team struggle with outdated guest preferences, leading to missed upselling opportunities?
With features like multi-property search, real-time availability updates, and upselling options, hotels can showcase everything they have to offer and capture more revenue per guest. By offering a booking experience that aligns with modern guest expectations, hotels can build trust, encourage repeat stays, and stand out in a crowded market.
Heres why a booking engine should be at the heart of your hotels digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Custom Branding: Keep the look and feel consistent with your hotels website.
In a maturing market, the old rules often don’t apply. Here’s what it really means to be a data-driven PMC in a saturated market—and how to use that mindset to stay ahead. Shift from reactive to proactive Saturated markets favor operators who move quickly and strategically. Your cost to acquire an OTA guest is going up.
Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. Receive daily leadership insights and stay ahead of the competition.
Why hotels should care Chase isnât just trying to replicate the OTA model. Richer content opportunities : With modern booking technology and NDC content capabilities, Chase Travel can support enhanced rate and room descriptions, branded offers, and upsell contentâmore than some OTAs allow.
F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling. Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Control costs of goods sold (COGS) Use technology to monitor labor, utilities, and supply expenses.
Visito transforms guest communication for hotels by automating bookings, support, and marketing through messaging apps. It acts as a virtual concierge, answering common questions, sharing booking links, promoting special offers, and even upselling services without staff intervention. Table of contents What does Visito do?
This not only streamlines the ordering process but also increases revenue opportunities for hotels by encouraging upselling and cross-selling. By prioritizing efficiency, hotels can not only survive but thrive in an increasingly competitive market, ultimately leading to greater success and sustainability.
With more than 300,000 rooms in reach, the partnership sets a new standard for what boutique and mid-market properties can deliverâinstantly, intelligently, and at scale. Jurnyâs platform leverages next-generation agentic AI to act autonomously across the full guest journey.
By listing your property on Tryp.com, you appear where these younger travellers are already researching trips, without relying solely on the usual OTAs. Many hotels on packaged itineraries report longer stays compared with traditional OTA bookings. Table of contents Tryp.com reviews: Is Tryp.com legit for hotels?
Key takeaways AI is ubiquitous: AI is now integrated across nearly all hotel tech categories, powering personalization, upselling, and predictive analytics. Marketplaces and alternative distribution rise: A new âMarketplaceâ section underscores the shift beyond OTAs, with hotels diversifying distribution through emerging platforms.
SiteMinder then turns that information into revenue by pushing updated room descriptions that highlight environmental features to every OTA, metasearch site, and direct booking channel in a single action. The system can also attach upsells like farm-to-table dining or carbon-offset packages during the booking flow.
The platform is designed to reduce OTA dependency, improve revenue performance, and enhance international visibility, while preserving the distinct identity of each member property. Advertisements “ As the expectations of sophisticated travellers evolve, so too must the models that support the hotels serving them.
Channel Management Real-time inventory syncing across OTAs and direct booking platforms enhances accuracy and reduces overbooking. 👉 Read Also - Small Hotels, Big Dreams: Beating Online Marketing Challenges Payment Processing Integrated payment solutions offer secure, multi-currency options and reduce errors in billing.
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The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour. Midscale hotels can also differentiate themselves in a competitive market by harnessing the power of technology to deliver tailored experiences. This enables your team to provide more relevant and valuable upsells.
Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. LAN service providers are enabled to provide more customized solutions to their hospitality clients.
Instead of relying on guesswork, revenue tools analyze: Market demand How many people are looking for rooms in your area? Guest actions Who makes direct bookings versus through OTAs, and how can you influence them? Hotels can leverage CRM data to drive repeat bookings, upsell experiences, and build stronger guest relationships.
How many direct bookings are you losing to OTAs due to poor integration? Double bookings , incorrect charges, and missed upsell opportunities can result in revenue loss and negative guest reviews. Integrates with global OTAs and channel managers —ensuring real-time rate updates. Manual processes lead to costly errors.
6/30/2025 Bite, Attentive Partner to Streamline Restaurant Loyalty Programs with Kiosk and Marketing Integration Bite , a provider of digital kiosk solutions, has a new partnership with Attentive , a platform specializing in AI-driven SMS and email marketing. The joint solution is now available to restaurant partners.
Running a hotel today involves managing a complex network of systems from reservations, sales operations, communication channels , marketing tools, and distribution. Upselling Tools This platform allows hotels to offer personalized upgrades, services, or experiences pre-arrival or during the guests stay. Are you in the know?
No endless scrolling through OTAs. And if your communication doesn’t reflect your property’s standard of service, your marketing is doing all the heavy lifting—only to fall at the last click. Make it fluent in upsell. The Art of Fast, Human Communication In the current market, messaging is no longer a side channel.
According to Global Market Insights, the AI market in the hospitality sector is projected to exceed $1.2 These signals highlight a pivotal shift: hotels that harness AI now are positioning themselves to win in a market shaped by traveler expectations for real-time, customized touchpointsand greater efficiency across the board.
Using its dynamic API integration, which facilitates accessibility to global markets, TH ensures real-time updates, seamless operations and scalable growth. The tablets also drive revenue by upselling dining, spa services, and experiences. Contracts can be managed with pricing and availability per supplier from a single dashboard.
Additionally, they play a key role in ensuring that your hotel responds quickly to potential guests, which is a crucial factor in securing bookings in a competitive market. Efficiently managing OTAs and direct bookings is key to maintaining high occupancy rates.
Our AI solutions transform this human-centered data into tools that not only address critical pain points like high OTA commissions and labor costs, but also free hospitality staff to focus on what technology cannot replicate genuine human connections with guests.”
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