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The DMA currently identifies 24 core platform services as Gatekeepers, with Google a key player, alongside online travel agency (OTA), Booking.com, designated in May 2024. What the DMA changes mean for your Google strategy Google is used in 90% of searches. However, in reality this isnt the impact we have witnessed so far.
Hospitality.today⢠Topics Subscribe Topics ⺠Hospitality ⺠Sales & Marketing GenAI is rewriting the travelmarketing playbook From search disruption to personalized targetingâhow travelmarketers can adapt and thrive in the age of AI-powered discovery Jul 16, 2025 GenAI is transforming how travelers plan and book trips.
This scalability is especially valuable for hotels – as more information is collected about guest behavior, booking trends , and occupancy patterns the more precise rate adjustments, inventory management, and marketingstrategies will be in the future. DI helps hoteliers get more granular with their segmentation.
Past guests include Sarah Fults, VP of Distribution at MGM Resorts, James Lemon, Global Lead of Travel, Transport, and Leisure at Stripe, Jason Pinto, Co-Founder and COO at Pace Revenue, and more. Episodes feature interviews, industry updates, and discussions on topics including short-term rentals, hotels, and travel trends.
While traditionally defined by location, brand, and amenities, todays compsets are increasingly segmented by booking behaviors and traveler demographics. In particular, it allows you to: Adjust pricing strategies. However, as traveling became more accessible, the decision processes changed.
The world of hotel digital marketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. These trends indicate that hotel marketing in 2025 is centered on connection, convenience, and creativity.
Table of contents Why should you implement a hotel commercial strategy? A carefully considered commercial strategy can help a hotel respond to global turbulence, technological advancement, and changes in traveller behaviour. This includes identifying market shifts and crafting hotel strategies to adapt to them.
The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. Understanding these fundamentals allows properties to develop more focused marketingstrategies and tailored service offerings.
With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make.
After a full review of the business, RevenYou was able to establish seamless connectivity between the property’s PMS, SiteMinder’s channel manager, and its OTA partners to ensure that inventory management was accurate and up-to-date at all times. Let’s look at five examples. This enabled direct bookings to be taken online at any time of day.
If your hotel isn’t reaching travelers through mobile, you’re missing critical opportunities to connect and convert. With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Avid travelers want consistency and great service.
Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Reevaluate your current contracts with OTAs (online travel agencies), GDSs (Global Distribution System), and other partners and invest in direct marketingstrategies.
With millions of travelers exploring the globe each year, the hospitality industry is thriving, projected to reach $5.8 These unique dynamics require brands to prioritize personalized marketing and localized content strategies. trillion by 2027 , driven by evolving trends and preferences.
By empowering hotels that live and breathe authentic hospitality, the soft brand is seeking to reshape the future of luxury travel – one pioneering property at a time. “ Advertisements “ As the expectations of sophisticated travellers evolve, so too must the models that support the hotels serving them.
In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketingstrategy can lead to missed bookings and lost revenue.
Its a powerful, full-funnel strategy designed not only to capture attention but also to nurture relationships over time, following five key stages at its core: understanding, attracting, engaging, converting, and retaining travelers. Demand generation requires a coordinated, multi-departmental approach.
Most travelers dont book a hotel on their first visit to a website. Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property.
In luxury travel, they’re not just influential—they’re transformative. No endless scrolling through OTAs. You don’t have to overhaul your marketingstrategy. Born between 1997 and 2012, Gen Z is the generation of seamless commerce—one click, one swipe, one message away from making a purchase.
How many direct bookings are you losing to OTAs due to poor integration? With a centralized HMS, revenue management tools can optimize pricing strategies, direct booking systems can reduce OTA dependency, and automated staffing solutions can ensure that operational costs remain under control. Profitability hinges on efficiency.
What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketingstrategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.
Expanding to Newer Markets More travelers are now booking hotel rooms by the hour for flexibility and affordability. The hourly booking market, valued at $16.67 In this session, Alan shared valuable insights on how to get maximum occupancy with minimum reliance on Online Travel Agencies (OTAs).
The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. billion in marketing spend during Q1.
Did you know that 70% of travelers now plan their trips online , with mobile devices driving over half of all bookings? Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. This is the power of email marketing it keeps your hotel relevant, memorable, and approachable.
And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. It is observed that OTAs control approximately 2/3rd of all online bookings. But hoteliers often get muddled among various OTA platforms and miss out on the best ones. Top 10 OTAs to Drive Maximum Bookings.
Whilst OTAs and travel agents play their role in increasing awareness and occupancy, direct bookings are prized for possessing the lowermost costs when it comes to acquiring guests. Find out here In this e-Book, we discover how we can achieve an optimal direct bookings strategy.
Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. They play a pivotal role in marketing and selling rooms. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketingstrategy incorporates OTAs to boost sales and revenue.
In today's digital world, Online Travel Agencies (OTAs) like Booking.com and Expedia have become essential for hotels looking to reach a larger audience and increase bookings. OTAs offer unmatched exposure, but with so many hotels listed, it can be challenging to stand out. Why OTAs Matter for Hotels?
In 2024, travel and tourism added $11.1 This milestone underscores the sector’s significance and the necessity of effective travel promotion strategies to stay competitive as we look ahead to 2025. So, what is travel advertising, and why is it essential for businesses?
One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis. In this article, we’re going to explore how the SWOT analysis can have a real impact on shaping digital marketingstrategies within the hotel industry.
Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option.
In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketingstrategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.
Is your marketingstrategy aligned to it? What are the Five Stages of Travel? Google’s Micro-Moments in Travel speaks extensively about consumer journeys that are shaping travel. According to Google, 66% of people spend time shopping around before booking travel. Have you heard about it?
With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketingstrategies.
WhatsApp in hospitality can be a game-changer for hotels that know how to communicate with travelers and guests. Making strategic use of hotel WhatsApp marketing initiatives can set your business apart from competitors. Track travelers preferences and history across channels. WhatsApp, with over 2.9
To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketingstrategy. Your target audience should define which channels you advertise on and which OTAs you partner with. Online Travel Agents OTAs are your billboards to acquire guests.
What is domestic travel? Domestic travel is characterised by a trip where departure and arrival take place in the same country. This can include any category of travel, such as leisure or business, or even medical. Travellers will often take multiple domestic trips each year. What is local or regional travel?
As a hotel management company , we understand the challenges they face in developing effective hotel marketingstrategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.
Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. A hotel internet marketingstrategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media.
Goodbye bland travel experiences. Modern travellers are redefining what hospitality looks like in 2023 and beyond. Hot off the press, Booking.com revealed what modern travellers are seeking – it’s not just another holiday. A large section of travellers are seeking to get away from the grips of technology and closer to nature.
Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.
If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketingstrategies.
A key ask from CityBlue when looking for the right technology platform was easy access analytics and insights to inform their revenue and marketingstrategy and STAAH didn’t disappoint. With business being a key segment, STAAH GDS has been critical to enhance CityBlue’s global reach via travel agents and corporate travel planners.
2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. Mountain Travel Symposium. The theme of the 52nd Annual Travel and Tourism Research Association International Conference is “Regenerative Tourism: Building Resilience.”
Adjust your marketing A detailed marketingstrategy for low occupancy is important – the more granular you get, the better. Of course, your hotel’s amenities and services will need to be considered – do they meet the requirements of these specific traveller types? Spend time to optimise your listing on OTAs.
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