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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Understanding these fundamentals allows properties to develop more focused marketing strategies and tailored service offerings. Now that your targeting strategy is in place, let's explore how to measure the success of your segmentation efforts. Track performance metrics regularly and adjust allocations based on results.

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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

What Are the Latest Digital Marketing Trends for Hotels in 2025? In 2025, social media marketing and Google Ads are crucial components of hotel marketing strategies. OTA Sync is one of the software solutions on the market that focuses on booking engine excellence. How Can Hotels Optimize for Voice Search?

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Hotel Mobile Marketing – 12 Fool-Proof Strategies

MediaBoom

Get My Free Audit Should My Hotel Use Mobile Marketing? Hoteliers would be remiss not to integrate an aggressive mobile marketing strategy. Hoteliers are finding the effectiveness of mobile to reach their customers is rapidly overtaking other avenues of digital marketing. Hotel Mobile Marketing Strategies 1.

Market 53
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Hospitality Content Marketing – Proven Strategies for Success

MediaBoom

Second, hospitality content marketing drives direct bookings by reducing reliance on Online Travel Agencies (OTAs). Highlighting this, the size of the global hospitality market emphasizes the growing importance of direct engagement. What are quick-win strategies to boost hospitality content ROI?

Market 52
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Reclaim lost revenue: How hotel retargeting ads capture direct bookings 

Cloudbeds

Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. FREE REPORT Discover regional OTA trends and other booking data.

Revenue 52
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Hotel Marketing: Tips to Improve Online Presence Quickly

Hotelogix

If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Online Presence: Pictures That Speak Volumes Your website and OTA listings are your hotel’s digital storefront.

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The Data-Driven PMC: Using Analytics to Beat Market Saturation

TravelNet

Your cost to acquire an OTA guest is going up. Focus on portfolio-level ROI, not just top-line revenue It’s tempting to chase growth for its own sake—more listings, more channels, more exposure. And not every property should employ the same marketing strategy. In a proactive model, these aren’t end-of-quarter surprises.

Market 59