STAAH

DECEMBER 18, 2023

It plays a key role in the overall success of a hotel’s operations. Read full blog 6 Hotel Sales Strategies To Increase Occupancy and Revenue A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. These top Hospitality Trends can help you prepare for your hotel marketing strategy.

Hospitality 98

Hospitality Target Marketing Occupancy Hotel Sales 98

SiteMinder

JANUARY 8, 2024

Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. What is hotel management?

Operations 59

Operations Management OTA Hotels 59

SiteMinder

AUGUST 1, 2024

It serves as a roadmap for your hotel’s success, helping you attract investors, secure funding, and make informed decisions about your operations. It’s a vital tool for any hotel owner or operator, whether you’re starting a new hotel, expanding an existing business, or improving your current operations.

Business 95

Business Revenue Hotels Occupancy 95

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

SiteMinder

JANUARY 8, 2024

Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. What is hotel management?

Operations 52

Operations Management OTA Hotels 52

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. The strategy is continually refined through careful analytics and measurements.

Hotel Marketing 97

Hotel Marketing Market Marketing Marketing Strategy 97

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 98

Resorts Market Marketing Marketing Strategy 98

Little Hotelier

AUGUST 29, 2023

Word-of-mouth Word-of-mouth has long been one of the most powerful bed and breakfast marketing channels for those in the hospitality industry. By asking your followers to create social posts and blog entries for your brand, you will establish loyalty with your target market segment.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

gcommerce

DECEMBER 4, 2023

Google Analytics 4 (GA4) provides a powerful platform for hotels to gain valuable insights, optimize marketing strategies, and enhance the guest experience. We will explore effective ways to maximize your hotel's GA4 implementation, enabling you to make data-driven decisions, improve operational efficiency, and drive revenue growth.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

STAAH

JUNE 6, 2023

It plays a key role in the overall success of a hotel’s operations. This data can be analyzed to gain market insights into guest behaviour, identify trends, and create targeted marketing campaigns. A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time.

Cancellation 96

Cancellation OTA Global Distribution System Revenue 96

Hotelogix

SEPTEMBER 12, 2024

  Constructive criticism and praise serve as a barometer for guest satisfaction and can guide management in making necessary adjustments to services, amenities, and operations. Marketing Insights  The aggregate data collected from review websites can offer profound marketing insights.

Hotels 84

Hotels Services Management Accommodation 84

Hotel Speak

MARCH 27, 2024

It’s the strategic foundation upon which your entire hotel marketing strategy rests. Here’s how brand positioning works: Target Audience: Who are your ideal guests? Are you targeting families seeking adventure, couples craving romance, or business travellers prioritising efficiency?

Branding 98

Branding Hotels Market Marketing 98

Hotelogix

AUGUST 6, 2024

You must also negotiate better rates with suppliers and streamline operations to cut unnecessary expenses. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targeted marketing campaigns to attract high-value guests. It helps in brand building and loyalty creation.

Revenue 52

Revenue Management Upsell Target Marketing 52

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

MediaBoom

AUGUST 3, 2023

The 15 Best Real Estate Content Marketing Strategies Look no further if you seek content marketing ideas to build your real estate brand. Here are 15 strategies. Local Market Reports The first content marketing strategy is specific to real estate businesses: local market reports.

Real Estate 98

Real Estate Market Marketing Consumer 98

SiteMinder

APRIL 11, 2024

Cost-effective marketing. Listing on Airbnb can be a more cost-effective marketing strategy compared to traditional advertising, with fees primarily commission-based, aligning costs directly with bookings. Meeting expectations. Guest feedback : Actively solicit and review guest feedback to identify areas for improvement.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

MediaBoom

JULY 19, 2023

It’s important to note that a luxury travel brand name does not sell itself; it must pair its roster of services with a robust luxury travel marketing strategy to meet customers where they are and stay ahead in the rat race. Learn how they indulge in luxury hotel marketing by providing premium services that speak for themselves.

Branding 74

Branding Travel Services Target Marketing 74

Little Hotelier

OCTOBER 11, 2023

It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy. Hotel email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market segment.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing 85

Digital Marketing Services Market Marketing 85

Xotels

AUGUST 15, 2022

Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property. When we were working through the budget for each month, we noticed that several months had targets at revenue levels below last year. What new online marketing initiatives will we launch next year?

Market 59

Market Marketing Hotels Target Marketing 59

Cloudbeds

JUNE 23, 2023

Major brands in the travel industry, such as Expedia and Booking.com, have already integrated conversational AI chatbots into their operations to assist customers by processing bookings, recommending travel plans, and offering promotions. The travel industry is ranked among the top 5 for chatbot applications, accounting for 16% of their use.

Upsell 98

Upsell Services Hotels Target Marketing 98

Little Hotelier

NOVEMBER 20, 2023

Hotel CRM solutions are powerful tools that can help your hotel to transform guest interactions, optimise operations, and drive business growth. Designed specifically for smaller operators, it has everything you need in one simple interface, with tools to manage bookings, guest details, guest payments, and more. This includes: 1.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Cloudbeds

MARCH 20, 2023

Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. Maintain a diverse distribution strategy. Save operational costs.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

eZee Absolute

JULY 3, 2024

These components of Web3 marketing can help hotels offer innovative ways to build trust, engage guests, and streamline operations. Benefits of Web3 Marketing for The Hotel Industry Web3 marketing offers numerous advantages that can revolutionize how hotels interact with their guests and manage their operations.

Market 52

Market Marketing Hotels Marketing Strategy 52

Catala Consulting

JANUARY 8, 2024

This period was about transferring the knowledge from the aviation sector to the hospitality industry, with adaptations to suit hotel operations. They began to incorporate a broader spectrum of data, including historical booking information, competitor pricing, market trends, and even weather forecasts.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Travel Media Group

AUGUST 21, 2019

Host Ryan Embree interviews Mike on the subject of multi-property hotel marketing as he shares a wealth of hospitality experience and knowledge. Mike speaks to Coakley Williams’ philosophy of curating a unique and targeted marketing strategy for each property within their portfolio.

Market 52

Market Marketing Sales Hotel Sales 52

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. It also covers your music, accent and attitude, promotional campaign, and any social media or marketing emails to gain loyal customers.

Branding 98

Branding Hotels Services Market 98

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. The company predominantly works with Spanish speakers, however.

Revenue Management 52

Revenue Management Revenue Services Management 52

SiteMinder

NOVEMBER 14, 2023

Comprehensive platform Amenitiz promotes itself as an all-in-one solution, primarily targeting independent hoteliers. SiteMinder isn’t just about centralising operations; it’s about providing a holistic solution where hoteliers can manage distribution, reservations, payment processing, and more, all seamlessly integrated.

OTA 52

OTA Revenue Management Overbooking 52

Hotel Speak

MAY 9, 2023

Cost can always be reduced, but how does it impact your day-to-day operations, and how does this reflect on your guest experience? Sustainability: When mitigating waste and conserving resources, hotels can reduce their environmental impact and operate in a more sustainable manner. 10 Strategies with Examples to Control Cost: 1.

Hotels 59

Hotels Upsell Revenue Market 59

eZee Absolute

JANUARY 19, 2023

When a hotel has its own in-house marketing team, it can work closely with other departments within the hotel as they have an understanding of the hotel’s day-to-day operations. Advantages of Outsourced Hotel Marketing Now, I am not taking sides.

Hotel Marketing 81

Hotel Marketing Market Marketing Hotels 81

Hotelogix

SEPTEMBER 21, 2022

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Revenue 64

Revenue Branding Target Marketing Hotels 64

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Most metasearch sites operate in a similar way. How do hotel metasearch engines work?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

eZee Absolute

MAY 13, 2024

An RMS is a comprehensive software solution designed to analyze various data points, including historical booking patterns, market demand, competitor pricing, and other factors that influence revenue generation for your hotel. For example: A hotel’s booking pace report for the upcoming month falls short of the occupancy target.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Hotelogix

OCTOBER 18, 2023

It's a comprehensive solution that empowers your hotel to optimize operations, deliver exceptional guest experiences, and thrive in a competitive industry.  👉At its core, a Hotel Reservation System centralizes and automates the booking process, simplifying guest interactions and hotel operations. 

Business 40

Business Global Distribution System Cancellation Hotels 40

SiteMinder

JULY 13, 2024

The most successful hoteliers are savvy operators who continually look for ways to learn and improve the way they do things, gaining an edge over the competition. Yet, only a small percentage of independent hoteliers use revenue management strategies and thus limit their revenue-generating potential.

Revenue Management 98

Revenue Management Revenue Management OTA 98

SiteMinder

JULY 18, 2024

Deliver world-class hotel customer service with SiteMinder Enhance guest satisfaction and boost revenue with SiteMinder’s tools for efficient operations, personalised experiences, and global reach. Improve on operation processes Today’s consumers are expecting ever-greater levels of speed and efficiency.

Services 52

Services Hotels Travel Business 52