Hotelogix

FEBRUARY 27, 2025

How many direct bookings are you losing to OTAs due to poor integration? With a centralized HMS, revenue management tools can optimize pricing strategies, direct booking systems can reduce OTA dependency, and automated staffing solutions can ensure that operational costs remain under control.

Operations 40

Operations Services Hotels Revenue 40

Cloudbeds

APRIL 8, 2025

Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. FREE REPORT Discover regional OTA trends and other booking data.

Revenue 52

Revenue Display Ads Digital Marketing OTA 52

TravelNet

JULY 16, 2025

Your cost to acquire an OTA guest is going up. Is your housekeeping labor cost in line with occupancy? Efficiency, satisfaction, and scalability are all measurable—and all crucial to thriving in a crowded market. And not every property should employ the same marketing strategy. They’re early signals.

Market 59

Market Marketing Revenue Closing 59

Hotelogix

JANUARY 9, 2025

With these enhancements, we aim to tap into newer market segments where hospitality properties are increasingly looking at boosting occupancy and revenue, positioning them at the forefront of a rapidly evolving industry where guest choice is paramount. Hotelogix is now compliant with Shomoos.

Occupancy 52

Occupancy Revenue Market Marketing 52

Hospitality Tech

JUNE 9, 2025

His ability to deliver on ambitious development goals and execute complex market strategies has made him a respected leader in the franchising world. It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management.

Operations 52

Operations ROI Branding Management 52

Hospitality Tech

JUNE 9, 2025

His ability to deliver on ambitious development goals and execute complex market strategies has made him a respected leader in the franchising world. It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management.

Operations 52

Operations ROI Branding Management 52

Hospitality Tech

JUNE 9, 2025

His ability to deliver on ambitious development goals and execute complex market strategies has made him a respected leader in the franchising world. It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management.

Operations 52

Operations ROI Branding Management 52

STAAH

AUGUST 22, 2023

With a little creativity and lots of data and insights, low occupancy periods can be more efficiently managed Low occupancy is largely driven by seasonality with off-peak times being marked by fewer bookings and even lower forward bookings. Spend time to optimise your listing on OTAs.

Occupancy 98

Occupancy Forecasting OTA Revenue 98

eZee Absolute

SEPTEMBER 30, 2022

And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. It is observed that OTAs control approximately 2/3rd of all online bookings. But hoteliers often get muddled among various OTA platforms and miss out on the best ones. Top 10 OTAs to Drive Maximum Bookings.

OTA 85

OTA Hotels Accommodation Consumer 85

STAAH

FEBRUARY 1, 2023

Whilst OTAs and travel agents play their role in increasing awareness and occupancy, direct bookings are prized for possessing the lowermost costs when it comes to acquiring guests. Download this free e-Book to drive more revenue Are you looking for ways to optimise your property’s revenue?

OTA 98

OTA Marketing Strategy Revenue Occupancy 98

Little Hotelier

MARCH 23, 2023

What is occupancy rate? Occupancy rate determines how full your hotel is at any given time. Your property’s occupancy rate is one of the most important indicators of success. What is the formula for occupancy rate? For example, if you have 20 rooms, but only 10 are occupied, your occupancy rate will be 50%.

Occupancy 52

Occupancy Average Daily Rate Revenue Management Revenue 52

Hotelogix

NOVEMBER 30, 2023

Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. They play a pivotal role in marketing and selling rooms. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue.

OTA 59

OTA Hotels Online Sales Market 59

Hotelogix

NOVEMBER 19, 2023

As a hotelier, boosting the occupancy rate is critical to running a successful business. In a highly competitive industry, you must attract and retain guests to increase your property's occupancy rate and revenue. This article will explore various ways to improve hotel occupancy rates and the role of technology in it. 

Occupancy 59

Occupancy Maximum Length of Stay Minimum Length of Stay Revenue Management 59

AskSuite

JANUARY 29, 2025

Using WhatsApp as your hotels marketing strategy isnt just about keeping up with trends; its about addressing the evolving expectations of todays traveler. To do so and reduce dependency on third-party platforms like OTAs, leveraging communication strategies is a must in order to lead sales.

Marketing Strategy 52

Marketing Strategy Market Marketing Hotels 52

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 98

Resorts Market Marketing Marketing Strategy 98

STAAH

JUNE 4, 2024

2) Dynamic Pricing Strategies: Booking engines empower hoteliers to implement dynamic pricing strategies, adjusting rates based on demand, occupancy levels, and market trends to maximize revenue. Hoteliers must ensure their website is intuitive, mobile-responsive , and visually engaging to encourage conversions.

Revenue 111

Revenue Hotels Occupancy Management 111

Hotelogix

JANUARY 30, 2024

Hotel Analytical Report It allows you to analyze the revenue generated by each salesperson, track the total sales of an individual salesperson over a specific date range, and assess revenue based on market segments. The report also offers insights into occupancy percentages, Revenue Per Available Room (RevPAR), and average rates.

Occupancy 59

Occupancy Average Daily Rate Cancellation Hotels 59

Little Hotelier

AUGUST 29, 2023

Top strategies to increase hotel ROI Increasing knowledge and making smart investments is crucial for B&B operators. Prioritising your investments correctly will ensure your budget spend is contributing towards increased revenue and occupancy rates. Here are four hotel investment strategies you should be investing your money in… 1.

ROI 98

ROI Average Length of Stay Hotels Revenue 98

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain. based on your projected occupancy and service levels.

Business 95

Business Revenue Hotels Occupancy 95

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Travelboom Marketing

NOVEMBER 7, 2023

OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

Travelboom Marketing

MARCH 21, 2024

To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Inn Quest

JUNE 13, 2023

By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketing strategies should reflect that. Improve occupancy rates during the low season?

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

SiteMinder

OCTOBER 9, 2023

These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and average daily rate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. Distribution channel performance is vital to know which channels (like OTAs, direct bookings) are most profitable.

Average Daily Rate 59

Average Daily Rate Average Length of Stay Occupancy Revenue 59

Hotelogix

MAY 1, 2025

Introduction: Why Hoteliers Should Understand Bidding Platforms As rate parity, OTA commissions , and last-minute booking behaviors evolve, hotel bidding platforms are changing the game. This approach helps fill unsold rooms quickly without broadcasting discounted rates on mainstream OTAs or brand.com websites. despite a slight 0.6%

Occupancy 45

Occupancy OTA Average Daily Rate Overbooking 45

Hotelogix

AUGUST 31, 2024

The database collects and distributes information on room availability, occupancy rates, and inventory for travel services worldwide. This helps them attract a larger audience, increasing bookings and occupancy rates. Read Also: Tips to increase bookings for hotels from OTAs 2.

Global Distribution System 40

Global Distribution System OTA Occupancy Hotels 40

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  

Global Distribution System 52

Global Distribution System OTA Revenue Cost Per Click 52

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Tip: Optimise your Google My Business (GMB) listing.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

Hotelogix

AUGUST 6, 2024

Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

STAAH

NOVEMBER 22, 2022

The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Let’s apply them now in your hotel marketing strategy: 1. Christmas).

Hotel Marketing 97

Hotel Marketing Market Marketing Hotels 97

SiteMinder

AUGUST 1, 2024

In fact, it’s one of the fastest growing OTAs in the US. Potential for higher occupancy : Hopper’s focus on last-minute deals and price-sensitive travellers can help fill empty rooms and increase your occupancy rates. No need for OTA extranet login juggling.

OTA 52

OTA Hotels Travel Occupancy 52

eZee Absolute

OCTOBER 24, 2024

It’s a critical aspect of a hotel’s operations, as the effectiveness of this distribution directly impacts visibility, occupancy rates, and overall revenue. In today’s competitive market, mastering distribution channels is essential for maximizing a hotel’s success.

Hotels 59

Hotels Revenue Management Overbooking Revenue 59

TravelNet

JUNE 26, 2023

Revenue management Implementing revenue management strategies is essential for maximizing revenue. By leveraging data and analytics, owners can optimize their pricing strategies to capture more bookings during peak periods and incentivize occupancy during off-peak times. Strategies to fill gap nights will help boost revenue.

Revenue Management 52

Revenue Management Revenue Occupancy Market 52

Q4Launch

FEBRUARY 3, 2022

However, the others are important to consider when planning a marketing strategy to acquire and retain guests. Research Booking Pre-Arrival Arrival Occupancy Checkout / Departure Post-stay Research For us, this is called the “Dreaming” phase of the travel life cycle. Bolded ones are the most typical.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Market 52

Cloudbeds

MAY 8, 2024

After reading this article, you will learn how an effective analysis of your property’s booking performance will help you better understand your property’s demand patterns and how to leverage them to maximize revenue and occupancy. Occupancy rate indicates the percentage of utilization of hotel rooms. are the most common.

Cancellation 52

Cancellation Revenue Revenue Management Occupancy 52

STAAH

MAY 23, 2023

Tips to attract blended travellers Now that you’ve set up your property for these emerging travellers, tweak your distribution and marketing strategy to attract them. Revisit your channel strategy. Are you targeting corporate travel agents and OTAs preferred by business travellers?

Travel 52

Travel Occupancy Business Marketing Strategy 52