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From fine-tuning hotel marketing campaigns to optimizing distribution in real time, AI is helping hoteliers unlock new levels of efficiency, personalization, and revenue growth. AI in Hotel CRM: Personalization at Scale In the era of one-size-fits-none marketing, AI-enabled hotel CRM systems are a game changer.
The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
This blog breaks down what it takes to grow them: understanding guest expectations, building a seamless booking journey, leveraging smart tools, and expanding your reach with marketing and trust-building tactics. It’s the final destination for your digital marketing efforts and the moment of truth for a potential guest.
This collaboration enables hotels using Infor HMS to drive incremental revenue and elevate guest personalization by seamlessly integrating Plusgradeâs proven upsell technology into the core guest journey. Hotels face growing pressure to do more with lessâdelivering tailored guest experiences while improving margins. Brands Yum!
However, with many options on the market, choosing the right one can feel overwhelming. Engage with key teams, such as reservations and marketing, to gather insights into the challenges they face. For example, does your reservation team struggle with outdated guest preferences, leading to missed upselling opportunities?
Hotels using Mews Kiosks report that 30% of guests choose the kiosk, reducing check-in time by a third and boosting upsell conversion by 25%. Guests using kiosks generate 70% more upsell revenue per check-in than those checking in at the front desk. Upsell and loyalty are increasingly tied to digital touchpoints.
Move Beyond Syncing, Start Scaling 1) The New Age of Hotel Distribution The hotel distribution landscape has changed. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs).
In this article, we explore how data analytics and AI are reshaping decision-making in the hospitality industry, with practical applications in hotel operations, marketing, and guest experience. This enables instant alerts on drops in conversion rates, underperforming channels, or missed upsell opportunities. The result?
In this article, we explore how data analytics and AI are reshaping decision-making in the hospitality industry, with practical applications in hotel operations, marketing, and guest experience. This enables instant alerts on drops in conversion rates, underperforming channels, or missed upsell opportunities. The result?
âhotels can now offer the speed, personalization, and polish of enterprise-scale operationsâon their own terms.â As guest expectations rise and staffing challenges persist, this collaboration empowers hotels using the Visual Matrix PMS, a premium, high-touch service without expanding their teams.
helps them scale service, increase conversions, and operate more efficiently – without compromising the guest experience. Advertisements Amy Read, Vice President of Innovation, Sabre Hospitality, added, “We give hoteliers the tools to meet travelers where they are with efficiency, yet with a human touch. SynXis Concierge.AI
Optional Add-On: UAT Environment â For enterprise-scale testing and validation. VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent. AI-ready data architecture is critical.
In a maturing market, the old rules often don’t apply. Here’s what it really means to be a data-driven PMC in a saturated market—and how to use that mindset to stay ahead. Shift from reactive to proactive Saturated markets favor operators who move quickly and strategically. What does it mean to be data-driven?
Optional Add-On: UAT Environment â For enterprise-scale testing and validation. VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent. AI-ready data architecture is critical.
Optional Add-On: UAT Environment â For enterprise-scale testing and validation. VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent. AI-ready data architecture is critical.
From helping hotels scale their marketing capabilities to assisting guests in planning their trips, AI is changing the way hotels communicate with and serve their customers. Stay Ahead : Invest in an AI-powered email platform that can generate personalized content at scale.
Mobile tech helps hotels of all sizes deliver standout service, streamline operations and differentiate themselves in competitive markets. Get that right, and the business benefits—like loyalty, upsells and stronger reviews—will follow. With tools like Phunware Hospitality Solutions, we can help hotels deliver those moments at scale.
helps them scale service, increase conversions, and operate more efficiently - without compromising the guest experience. RUCKUS DPSK3, which enable hotels to offer secure, seamless Wi-Fi 7 access at scale via this patented technology. âSabreâs SynXis Concierge.AI SynXis Concierge.AI
With a highly selective approach focused on AAA destinations, Emblems seeks intimate, human-scale properties with a residential flair. .” — Member of the owning family of Lucknam Park LTD Emblems is Accor’s most exclusive collection brand, designed to craft tomorrow’s legacy through addresses of exceptional character.
Its mobile-friendly interface and intuitive setup empower lean teams to automate pricing decisions and scale operations effectively. The collaboration aims to help quick-service and fast-casual restaurants improve customer engagement and loyalty program participation by linking ordering technology with marketing automation.
UrResort brings together a connected suite of solutions designed to help resort operators centralize and commercialize non-room inventory at scale. RUCKUS DPSK3, which enable hotels to offer secure, seamless Wi-Fi 7 access at scale via this patented technology.
The system can also attach upsells like farm-to-table dining or carbon-offset packages during the booking flow. Consistency at scale: update room descriptions with new sustainability features and attach green upsells across every sales channel without extra manual work.
And as market conditions shift, so do the insightsâmaking this tool an agile companion in todayâs fast-moving hospitality landscape. UrResort brings together a connected suite of solutions designed to help resort operators centralize and commercialize non-room inventory at scale.
Its a strategic asset for hotels seeking to scale personalized service and optimize commercial performance. According to Global Market Insights, the AI market in the hospitality sector is projected to exceed $1.2 Artificial intelligence is no longer just a buzzword. billion by 2026.
âThrough intelligent, enterprise-grade solutions, weâre helping hotels run smarter, deliver faster service and create more personalized guest experiences at scale. Enhanced market insights: Hoteliers can harness STRâs robust benchmarking data to better understand market trends.
The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segmentâfrom luxury to budget hotels. Clap resides in Connecticut with his wife and has two adult children.
Running a hotel today involves managing a complex network of systems from reservations, sales operations, communication channels , marketing tools, and distribution. Upselling Tools This platform allows hotels to offer personalized upgrades, services, or experiences pre-arrival or during the guests stay.
The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segmentâfrom luxury to budget hotels. Clap resides in Connecticut with his wife and has two adult children.
The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segmentâfrom luxury to budget hotels.
Hoteliers and developers can easily integrate third-party solutions including point-of-sale, telephony and communication, guest services and in-room technology, accounting and finance, guest communication and marketing, and distribution and booking channels. âTravel is an $11 trillion market,â Bidner said.
City Express by Marriott now has a presence in five countries, with an additional six markets and over 60 projects in the pipeline—underscoring its rapid growth and increasing impact in the midscale hospitality segment. In March, the brand officially debuted in the United States, with plans to expand into Canada.
âWith their arrival, weâve completed the transformation of our leadership teamâpositioning us to shape smarter strategies, deepen customer engagement, and accelerate our momentum across the industry.â As CMO, Wright will lead the marketing strategy, brand positioning, communications, and other key initiatives.
7/10/2025 Shiji Supercharges ReviewPro AI to Help Hotels Personalize Review Replies at Scale Shiji has announced a major upgrade to the AI Responses feature in ReviewPro Reputation, designed to streamline and enhance how hotels manage online guest reviews. Guests are a hotelâs most valuable asset.
The platform by San Francisco-based Canary includes products for mobile check-in and checkout, upselling, guest messaging, and digital tipping. We’re also seeing globally, a lot of what we think of as mid-market type brands portfolios really stepping up and having a lot of demand around this as well,” Narula said.
âWith their arrival, weâve completed the transformation of our leadership teamâpositioning us to shape smarter strategies, deepen customer engagement, and accelerate our momentum across the industry.â As CMO, Wright will lead the marketing strategy, brand positioning, communications, and other key initiatives.
This enables proactive engagement with potential guests in high-demand feeder markets before it becomes apparent to competitors â an important tool to remain profitable, even offseason or during times of weakened demand. 6/16/2025 Chris Turner Promoted to CEO of Yum! 6/16/2025 Chris Turner Promoted to CEO of Yum! Brands Yum! Brands, Inc.
7/10/2025 Shiji Supercharges ReviewPro AI to Help Hotels Personalize Review Replies at Scale Shiji has announced a major upgrade to the AI Responses feature in ReviewPro Reputation, designed to streamline and enhance how hotels manage online guest reviews. Guests are a hotelâs most valuable asset.
This integration reflects our shared commitment to bringing industry-first innovations to market, empowering hoteliers with tools that drive both operational excellence and guest satisfaction." Demand360 currently captures the most comprehensive view of the hospitality market to inform hotel strategies.
Powered by Azure OpenAI, Advisor chat offers immediate and intuitive access to crucial insights for teams across various functions, including sales, operations, marketing, and distribution. Demand360 currently captures the most comprehensive view of the hospitality market to inform hotel strategies.
âBy leveraging TD SYNNEXâs expansive network and market expertise, we are accelerating our momentum, strengthening our channel strategy and solidifying our position as a trusted leader in delivering innovative scalable technology,â said Speleos Dravillas, chief revenue officer at Nomadix.
Cvent IQ combines powerful AI capabilities with deep industry expertise, proprietary insights and analytics, a smart platform, and intelligent infrastructure to help marketers, event planners, and hospitality professionals move faster and smarter, collaborate better, and deliver more engaging, high-return experiences.
Recent market research indicates that the global hotel POS terminal market is set to reach a staggering $4.8 71% of hotels plan to implement AI-powered analytics in their POS systems by the end of 2025 to enhance personalization and upselling. billion by 2028 , growing at a CAGR of 8.1% from 2023 to 2028.
The platform by San Francisco-based Canary includes products for mobile check-in and checkout, upselling, guest messaging, and digital tipping. The funding will go toward accelerating AI integration, expanding the property management business, and moving into new geographic markets. The company raised $50 million in June 2024.
Its a full-scale industry shift,” said Adam Harris, CEO and Co-founder of Cloudbeds. “Signals helps properties drive more direct bookings at higher rates, while Engage turns every guest call into an opportunity to book, upsell, or servewithout additional headcount. . “This is not an incremental innovation moment.
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