Redesign, Reposition, Revenue: How strategic shifts boosted bookings and ADR
eHotelier
MAY 12, 2025
Challenge: Changing Target Market to Align with Added Inventory
Market Revenue Target Marketing 
Designing a new era of intelligent revenue management
Hotel Business
JUNE 24, 2025
Ravi Mehrotra The hospitality industry is undergoing profound transformation driven by rapid technological advancement, volatile market dynamics and heightened customer expectations. A major limitation in legacy hotel revenue management practices has been the isolation of revenue teams from their marketing and sales counterparts.
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Exclusive: TFE signs five New Zealand properties with Heritage Hotels
Hotel Management
SEPTEMBER 25, 2024
TFE Hotels is an owner, manager and developer and we see their impressive presence in multiple markets – which includes more than 50 properties in Australia, a strong pipeline of properties and ties to Singapore and Europe – as complementary to our vision for the future,” said Heritage Hotels’ Managing Director, Jeffrey Tang.
Six hotel sales strategies to increase occupancy and revenue
eHotelier
AUGUST 20, 2023
A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals.
Hotel Sales 
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Transforming Guest Experiences to Drive More Revenue
STAAH
MAY 28, 2024
To succeed in hospitality, hotels must go beyond room bookings, tapping into ancillary services to drive growth amidst changing markets. In the competitive world of hospitality, maximizing revenue from room bookings alone is no longer sufficient for sustaining growth and profitability.
Hotel Market Segmentation Guide- Key to Your Hotel's Growth
Hotelogix
NOVEMBER 28, 2024
Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.
Caliber to bring 15 Hyatt Studios to key U.S. markets
Hotel Business
MAY 6, 2025
Under the terms of the agreement, Caliber Hospitality Development (CHD) will receive exclusive development rights for future development of Hyatt Studios hotels in target market areas within Arizona, Colorado, Nevada, Texas and Louisiana. markets appeared first on hotelbusiness.com.
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Turning Gen Z Trends into Room Revenue | Hotel Marketing
Belza
NOVEMBER 30, 2024
Turning Gen Z Trends into Room Revenue; Boosting Hotel Performance with Targeted Marketing Campaigns | Hotel Marketing
Limasan Villa Langkawi elevates guest experience and boosts revenue with Little Hotelier
Little Hotelier
FEBRUARY 11, 2024
Little Hotelier spoke with Wan about the property’s goals and the need to utilise market-leading software. Attracting guests relies on a holistic approach including a strong online presence, targeted marketing, and partnerships. Over the past three years, we have seen a consistent increase in both room nights and revenue.
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Marketing for Hospitality and Tourism – Your 2024 Guide
MediaBoom
AUGUST 1, 2024
How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. There’s lots more information you need to know ahead of launching your marketing campaign.
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Hotel revenue management strategies and solutions
SiteMinder
JULY 13, 2024
What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. What is the primary purpose of revenue management? Revenue management is essential for any hotel today.
From Reviews to Revenue: Using Social Media for Direct Bookings
STAAH
JULY 16, 2024
This blog explores how accommodation providers can transform reviews into revenue by utilizing social media to drive direct bookings. By effectively leveraging guest reviews and social media, you can attract more direct bookings, increase your revenue, and build lasting guest loyalty. Why Guest Reviews and Social Media Matter?
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Hotel Revenue Management Strategies
Xotels
APRIL 3, 2024
We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.
Why group revenue is about risk management
Hotel Speak
JULY 19, 2024
Whether you accept transient or group business to your hotel is more than just a revenue management question. It depends on the market. For this scenario, we’re thinking about just a room without considering F&B or any other revenue streams. When I worked as a revenue manager in Vancouver, that was my strategy.
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6 Steps to Successful Hotel Management
Inn Quest
MARCH 2, 2023
In this blog post, we will be discussing six essential steps to successful hotel management: Successfully manage their properties Increase revenue Provide a positive experience for guests Understand Your Customers The first step to successful hotel management is understanding your customers.
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What Is a Hotel Booking Engine and Why It Is Important
STAAH
MAY 20, 2025
Todays digital-first guests demand convenience, speed, and seamless experiences making a booking engine more than just a helpful tool, it’s a necessity Why Every Hotel Needs a Booking Engine If your hotel isnt offering direct bookings online, youre missing out on revenue, on guest data, and on control.
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8 Pricing Strategies for Hotels During the Holiday Season
STAAH
DECEMBER 12, 2023
Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. This strategy not only secures bookings but also helps in revenue forecasting and inventory management.
Target Marketing 104
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Your complete guide to hotel market segmentation
SiteMinder
SEPTEMBER 26, 2022
Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. Table of contents.
Hotel Marketing Strategies – 15 Proven Ways for Maximizing Bookings
MediaBoom
DECEMBER 11, 2024
With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.
6 Hotel sales strategies to increase occupancy and revenue
STAAH
AUGUST 1, 2023
A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Here are 6 hotel sales strategies to increase your revenue. This can attract large groups of guests and increase revenue.
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Market segmentation is a key piece of revenue management
Hotelier Magazine
DECEMBER 17, 2024
This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy. With market segmentation, instead of treating all guests the same, hoteliers can tailor marketing materials, guest communications, services and pricing to meet the needs and expectations of each segment.
HotelREZ welcomes 86 new hotel members to its global network
eHotelier
JUNE 24, 2025
With a 20-year strong track record, this growth highlights continued momentum in the demand for scalable global distribution, direct booking technologies, and strategic marketing support for independent accommodation providers. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
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How to activate different data sources for hotel revenue
Revinate
JULY 24, 2024
The Arca in Hong Kong used unified customer profiles that included all spending behaviors to implement targeted marketing campaigns, resulting in a revenue lift of HK$ 1.6M (over $200k USD) and an average revenue of HK$117k (nearly [.]
Revenue 52
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Insurance Marketing – 15 Out Of The Box Marketing Ideas
MediaBoom
SEPTEMBER 21, 2023
In today’s highly competitive insurance marketplace, effective marketing has become a must for both insurance companies and professionals alike. Insurance marketing isn’t just about selling insurance policies. Insurance marketing is the process of promoting an insurance business to potential customers. Mediaboom is here to help.
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How the Right Hotel Data Can Transform Your Property
Refine
OCTOBER 9, 2023
From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? Hospitality is awash with data. What to Do with the Hotel Data?
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AHICE Aotearoa draws top hotel executives to Christchurch
Hotel Management
SEPTEMBER 24, 2024
AHICE Group President James Wilkinson said the conference will focus on building positive growth in the sector, from improving occupancy and ADR to driving food and beverage revenue. Since launching in the New Zealand market in 2022, the conference has continued to grow each year. L-R Tony Ryan (Trilogy Hotels), Luke Moran (LA Co.)
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Top 5 Hospitality Blogs You Shouldn’t Miss Out from 2023
STAAH
DECEMBER 18, 2023
Read full blog 6 Hotel Sales Strategies To Increase Occupancy and Revenue A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog
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Bed and breakfast marketing: Complete guide for your B&B
Little Hotelier
AUGUST 29, 2023
What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.
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TIAO Uncovers Findings from U.S. Market & Tariff Survey
Hotelier Magazine
FEBRUARY 11, 2025
market accounting for 22 per cent of tourism spending in the province, cross-border travel and trade remain essential to the industrys health. Market & Tariff Survey, providing valuable insights into the evolving landscape of U.S. Inbound Market: While some regions have experienced a resurgence of U.S. With the U.S.
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Resort Marketing – 12 Ways to Boost Your Resort Bookings
MediaBoom
AUGUST 23, 2024
To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Let’s get started. Remember, PPC is an ongoing process.
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HB Exclusive: Reeco raises $15M for procure-to-pay platform
Hotel Business
JANUARY 15, 2025
We often see management companies investing heavily in front-of-house technology to enhance the guest experience and drive repeat business and revenues, Henrik Shimony, cofounder/ CEO, Reeco, and a former hotelier, told Hotel Business in an exclusive interview. In todays competitive market, Reeco is essential.
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How to start a hotel business plan
SiteMinder
AUGUST 1, 2024
It clarifies your marketing efforts by enabling you to pinpoint your target audience and craft effective campaigns to reach them. A solid business plan equips you to differentiate your hotel in a crowded market by highlighting your unique selling propositions.
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Rack rate: How does it work for hotels?
Little Hotelier
JANUARY 19, 2025
They simplify the often complex world of revenue management , giving you a reliable foundation to build upon as you grow your confidence in managing rates. Our tools help you maximise revenue, simplify operations, and attract more bookings effortlessly. Market demand: Adjust for seasonality , local events, and travel trends.
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The Secrets to Running a High-Performing Amazon Advertising Campaign
Social Hospitality
MARCH 27, 2023
Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors. Optimization can improve your return on investment (ROI) and drive more sales and revenue for your business.
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What Is a Hotel Booking Engine and Why It Is Important
STAAH
MAY 20, 2025
Today’s digital-first guests demand convenience, speed, and seamless experiences making a booking engine more than just a helpful tool, it’s a necessity Why Every Hotel Needs a Booking Engine System If your hotel isn’t offering direct bookings online, you’re missing out on revenue, on guest data, and on control.
Upsell 52
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Strategies to Manage Hotel Revenue & Increase Profit
Hotelogix
AUGUST 6, 2024
Moving from merely managing hotel revenue to maximizing profit is a critical transformation that ensures your property's long-term success. This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Run targeted marketing campaigns to attract high-value guests.
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Hotel Content Marketing: Tips for Guest Acquisition
Hotelogix
FEBRUARY 19, 2025
When the economy is low, the first thing that most businesses want to save on is their marketing. HubSpot carried out a study that established the fact that the more customer engagement and bookings take place, the better a business focuses on content marketing ( HubSpot, 2023 ). Marketing is not only about advertisement.
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Hotel Marketing Ideas – 19 Ways To Make Your Hotel Stand Out
MediaBoom
JULY 5, 2023
If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.
Hotel email marketing: Guide for small hotels
Little Hotelier
OCTOBER 11, 2023
Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives. Learn more Why is hotel email marketing important?
The Symbiotic Relationship of Revenue Management and Metasearch
gcommerce
AUGUST 27, 2024
When it comes to luxury hospitality, every empty room represents a missed opportunity and mastering the art of revenue management is paramount. The role of revenue management in luxury hospitality At the core of revenue management lies the art of optimizing room rates and availability to maximize revenue.
Hotel social media marketing: Complete guide with ideas and tips
Little Hotelier
OCTOBER 23, 2023
What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. This blog will take you through everything you need to know to start succeeding with hotel social media marketing.
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Marriott names new midscale, extended-stay brand
Hotel Business
AUGUST 11, 2023
According to Marriott, the new-build concept will consist of 124 keys and “is perfect for secondary and suburban markets with a concentration of class B multifamily.” ” The company said it already has 1,800 target markets identified in the U.S. and Canada.
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Win in 2024 with 16 Unique Travel Marketing Strategies
MediaBoom
APRIL 5, 2024
With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Secure your exclusive, free consultation with our luxury marketing experts today.
Must-Have Software for Hotels: Improve Operations & Guest Experience
STAAH
OCTOBER 15, 2024
Additionally, it provides valuable insights into booking patterns and performance across various channels, helping hotels make better decisions to optimize revenue. Revenue Management Software (RMS) Revenue Management Software (RMS) optimizes room pricing by analyzing market trends, competitor pricing, and demand patterns.
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