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From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. Craft Unique Guest Journeys Through Personalization One of the most visible applications of AI is leveraging personalization to drive revenue growth and foster loyalty.
According to recent Accenture research, 84% of travel executives say AI is the key to achieving their growth targets demonstrating that AI-driven channel strategies are no longer optional; they’re absolutely mission-critical for driving hotel revenue. As a result, marketing messages become more relevant, personalized, and timely.
NEW YORK (October 29, 2024) – SevenRooms , the leading CRM, marketing and operations platform for the hospitality industry, today announced its strategic partnership with Curator Hotel & Resort Collection (“Curator”) , a distinct collection of more than 100 independent hotels and resorts across the United States.
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It’s a question that promises to drive billions of dollars in revenue opportunities over the next five to 10 years. And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.
Ravi Mehrotra The hospitality industry is undergoing profound transformation driven by rapid technological advancement, volatile market dynamics and heightened customer expectations. A major limitation in legacy hotel revenue management practices has been the isolation of revenue teams from their marketing and sales counterparts.
Here, ONYX Hospitality Vice President of Global Sales, Sunny Kimat, discusses the South East Asia market and the unique selling points of its four key brands at the recently renovated and rebranded Amari Hotel in Bangkok. OZO is our upper mid-scale, fun and colourful lifestyle brand with a strong 4-star-plus rating.
Yet, many in-house marketers in the hospitality industry are still forcing generic systems to do a very specific job. Theyre costing you leads, time, and revenue. Marketing Metrics That Matter Another overlooked win? Thats where niche CRMs (Customer Relationship Management Systems) are stepping in and changing the game.
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LONDON April 2025 IDeaS, a SAS company and the worlds leading provider of hospitality revenue management software, today announced the launch of IDeaS Spotlight, a first of its kind demand intelligence solution that empowers marketers to generate the right demand at the right time.
Fraser is confident Choice Hotels Asia-Pac’s suite of services will help drive scale and profitability for the business. We knew it would align perfectly with the Ascend brand and we wanted the strong backing that Choice Hotels delivers to help us tap into new markets, accelerate our growth and get Bokarina on the map,” he said.
At Heritage Hotel Management, Nicholson led the post-Covid recovery of a portfolio of 10 properties, with a focus on restoring operational performance, driving revenue growth, enhancing guest satisfaction, and accelerating digital transformation. Nicholson said she looks forward to working with the team to showcase New Zealand to the world.
For 2025, the scale is even grander. How Hotels Can Leverage Mahakumbh 2025: Strategies for Success The Mahakumbh 2025 presents an extraordinary opportunity for hotels to boost revenue, build long-term guest relationships, and position themselves as leaders in the hospitality industry.
Enter AI-Powered Revenue Management: eZee Mint AI Final Encore Some hoteliers hit the jackpot, while others? The biggest mistake a hotelier could make during an event of this scale was keeping their room rates static. The difference wasnt luck; it was the lack of a well-planned revenue management strategy.
Increase Direct Bookings Get Your Free Hotel Marketing Audit Maximize direct bookings, grow your revenue, and boost your online presence — with a free custom audit. Get My Free Audit Why storytelling is so important for hotel marketing Storytelling isn’t just decoration, it’s the heart of how travelers connect with your hotel brand.
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It helps fill tables during off-peak times, maximising restaurant occupancy and revenue. With pressure mounting from rising costs, partnerships like this empower businesses to do more with less, smartly and at scale.”
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We often see management companies investing heavily in front-of-house technology to enhance the guest experience and drive repeat business and revenues, Henrik Shimony, cofounder/ CEO, Reeco, and a former hotelier, told Hotel Business in an exclusive interview. In todays competitive market, Reeco is essential.
As a newcomer to the competitive Greek resort market, Ella Resorts understood from the outset the importance of embedding a data-driven revenue strategy to support its rapid growth and diverse property portfolio. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
This is what we call the hotel booking ecosystem — a dynamic network of tech tools that must work together to deliver a seamless experience and drive revenue. You make more revenue. If these tools operate in silos, expect delays, manual errors, and missed revenue. When everything is connected, the results speak for themselves.
Guests using kiosks generate 70% more upsell revenue per check-in than those checking in at the front desk. Hotels that donât adapt risk falling behind not just in satisfaction but in revenue performance. Optional Add-On: UAT Environment â For enterprise-scale testing and validation.
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In exchange for fees, the franchisor provides access to brand recognition, marketing resources, reservation systems, and operational support. Owners benefit from established systems and brand credibility , while the franchisor expands its market presence without directly managing all properties.
Feeder market insights: Booking.comâs Betsy Steckler encouraged hoteliers to explore where travelers are coming from and to use those insights to refine strategy and OTA usage. Hotels can benefit by aligning their content and marketing with these evolving user experiences.
A presence on the GDS can earn you more bookings and drive more revenue. Gain easy access to the GDS with SiteMinder With the help of SiteMinder, you can connect your hotel seamlessly to all the main GDS vendors to generate more visibility, bookings and revenue than ever before.
STAAH partnered with Espire Hospitality to streamline operations and optimize revenue across the groups wide portfolio of hotels and resorts. According to Mohd Aamir , Head Revenue and E-Distribution at Espire Hospitality, Partnering with STAAH has been a game-changer.
However, with many options on the market, choosing the right one can feel overwhelming. Engage with key teams, such as reservations and marketing, to gather insights into the challenges they face. Is your marketing team having difficulty segmenting data or using it effectively for personalisation?
The new partnership and integration will unlock a powerful set of AI-driven toolsâincluding contactless mobile check-in and checkout, real-time guest messaging, identity verification, and revenue-generating upsellsâseamlessly embedded within the Visual Matrix PMS environment.
Power study revealed guests who experienced better-than-expected sleep reported satisfaction scores 114 points higher (on a 1,000-point scale) than those with average sleep experiences. This can have a significant impact on the guest experience if underreported and can hamper a hotels revenue-earning potential as well. In fact, a J.D.
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For that reason, both hotel groups and independent properties are highly protective of their brand identities, which is understandable since the brand embodies their reputation in the market. To do that, hotel operators and marketers must first recognize who their ideal guests are.
This is what we call the hotel booking ecosystem — a dynamic network of tech tools that must work together to deliver a seamless experience and drive revenue. You make more revenue. If these tools operate in silos, expect delays, manual errors, and missed revenue. When everything is connected, the results speak for themselves.
Tools like smart dashboards and AI-powered messaging flows aren’t just simplifying operations—they’re increasing revenue and guest satisfaction by acting on real-time insights. Its purpose is not only to report what happened, but to reveal trends, inefficiencies, and revenue opportunities that would be difficult to detect manually.
Tools like smart dashboards and AI-powered messaging flows aren’t just simplifying operations—they’re increasing revenue and guest satisfaction by acting on real-time insights. Its purpose is not only to report what happened, but to reveal trends, inefficiencies, and revenue opportunities that would be difficult to detect manually.
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Consider a mid-scale hotel group that markets itself as “easy business travel”. In this blog, we will break down the steps to build and scale a travel brand that wins bookings and loyalty. Strong brands also earn repeat stays, turning one-off guests into loyal advocates who do your marketing for you.
Q1 global rooms revenue on a comparable basis saw business +3%, leisure +2% and groups +5% ADR +2.2% Demand for quick-to-market conversions to IHGs brands and enterprise platform continues to be high, representing around 60% of openings and 40% of organic signings in the quarter. IHG saw a 3.3% growth in the Americas. YOY, +1.5%
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