Hospitality Today

JUNE 23, 2025

Hospitality.today™ Topics Subscribe Topics › Hospitality › Distribution How OTAs are shaping hotel distribution in 2025 Booking.com and Expedia dominate Google rankings, while regional players quietly chip away with lower prices Jun 24, 2025 The latest World Parity Monitor by 123Compare.me Get the full report at 123Compare.me

OTA

Hotel News Resource

JUNE 25, 2025

Article - The Triptease DMP: Integrated Hotel Marketing to Win More Valuable Guests - Introducing new features designed to help hotels work faster and smarter, beat OTAs, and grow their direct revenue.

Hotel Marketing

Hospitality Today

JUNE 23, 2025

These lesser-known platforms—often fed by wholesalers or affiliate networks—are increasingly undercutting hotels’ direct rates, eroding price parity and digital marketing effectiveness. For independent and boutique hotels without big-brand muscle, the problem is particularly acute.

OTA

SiteMinder

JANUARY 8, 2025

A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. By collaborating with bed banks, hotels gain access to international markets and diverse travel audiences. How does the concept of a bed bank work?

OTA

eHotelier

JULY 17, 2025

Drawing on pricing activity data from 188 OTAs and metasearch engines in June, the report analyzes how often — and how aggressively — each intermediary undercuts the direct hotel booking channel. 123Compare has identified this group to include major OTAs like Booking.com or Expedia and high-risk resellers like Traveluro or Super.com.

OTA

STAAH

JANUARY 5, 2025

Wielding unmatched reach and budgets, these mega OTAs continue to influence every stage of trip planning and booking.Expedia and Airbnb continue to feature on the top 10 distribution channel list based on bookings via STAAHs expansive 500+ integrations.

Global Distribution System

STAAH

JANUARY 6, 2025

Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and global distribution systems. Vietnam is among the newest markets STAAH entered.

OTA

STAAH

JULY 13, 2025

As guest expectations and booking trends evolved, Guy wanted a smarter, faster, and more responsive way to manage availability and rates across online travel agents (OTAs) — and something that didn’t make them feel stuck in the past. “The booking process felt slow, outdated and didn’t give us the flexibility we needed to grow.” The Results?

OTA

BCV

JULY 21, 2025

The Blind Spot: You’re Marketing to Just Half the Guest Let’s talk about a quiet killer of luxury hotel conversion rates: single-track marketing. And if your marketing doesn’t account for both modes of behavior, you’re bleeding direct revenue—right into OTA pockets. Your marketing can’t just inspire.

Market

STAAH

JUNE 10, 2025

Looking to stand out in a crowded market and boost bookings? In today’s competitive travel market, bundling your offerings into creative packages isn’t just a nice touch, it’s a business strategy. For example: If your core market includes young couples, a “Weekend Romance” package with a late checkout and dinner voucher might appeal.

OTA

eZee Absolute

DECEMBER 22, 2024

Run Targeted Campaigns: Hotels can attract visitors through strategic marketing campaigns: Customized Packages: Offer pilgrimage-focused packages, including transportation to key bathing ghats and nearby religious sites, bundled with meals and guided tours. Here’s how hoteliers can leverage this event effectively: 1.

Overbooking

STAAH

MARCH 4, 2025

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.

Digital Marketing

STAAH

JUNE 17, 2025

This blog breaks down what it takes to grow them: understanding guest expectations, building a seamless booking journey, leveraging smart tools, and expanding your reach with marketing and trust-building tactics. If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. How is it useful?

Cancellation

Hospitality Today

JULY 15, 2025

Hospitality.today™ Topics Subscribe Topics › Hospitality › Sales & Marketing GenAI is rewriting the travel marketing playbook From search disruption to personalized targeting—how travel marketers can adapt and thrive in the age of AI-powered discovery Jul 16, 2025 GenAI is transforming how travelers plan and book trips.

Market

STAAH

APRIL 29, 2025

GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.

Revenue

MediaBoom

JUNE 30, 2025

With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. Get My Free Audit Should My Hotel Use Mobile Marketing?

Market

BCV

JULY 21, 2025

The next, it’s reconciling OTA dashboards, agency invoices, and influencer mood boards. If your marketing team is working hard—but struggling to move the needle—it’s not a work ethic issue. The modern hotel marketing team is overburdened, under-integrated, and way too dependent on vendors who can’t prove ROI.

Market

STAAH

APRIL 22, 2025

Managing multiple OTAs can feel like walking a tightrope for hoteliersone wrong step can lead to overbookings, rate discrepancies or missed revenue. Rate disparities: Inconsistent pricing can lead to OTA penalties, lower rankings, and guest mistrust. As distribution demands grow more complex, so does the need for a smart solution.

OTA

Cloudbeds

NOVEMBER 15, 2024

For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.

Upsell

Little Hotelier

JULY 15, 2025

As you might expect, rate parity is highly beneficial to online travel agents (OTAs) that have access to a vast number of travellers and charge commission rates to property owners/operators. Wide rate parity With wide rate parity, a hotel or B&B agrees not to undercut the room prices that an OTA charges for their hotel.

OTA

eHotelier

JULY 9, 2025

We are excited to launch this innovative integration that enhances the hotels’ most profitable channel, while enabling more efficient marketing spend.” Optimized Marketing Spend: Hotels will be able to focus on periods of lower occupancy, efficiently allocating their marketing resources.

Market

STAAH

JULY 8, 2025

Guests hop from your Instagram page to online travel agents (OTAs) , skim through Google reviews, and might finally land on your website to book. Channel manager – Keeps your availability and rates synced across OTAs and your direct channels, avoiding double bookings and inconsistencies. Sounds easy, right? Those days are long gone.

OTA

STAAH

JANUARY 14, 2025

With STAAHs Get Google feature, your hotel can leverage Googles expansive ecosystem to attract guests, increase direct bookings, and thrive in an increasingly competitive market. The Changing Traveler Behavior Gone are the days when travelers relied solely on OTAs (Online Travel Agencies) or word of mouth to plan their trips.

OTA

STAAH

MAY 28, 2025

trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). To stay competitive, hoteliers must optimize their OTA operations for better efficiency and guest experience.

OTA

Hotel News Resource

MAY 20, 2025

's World Parity Report for April indicates that independent hotels and smaller chains face greater pressure from Online Travel Agencies (OTAs) when their rates surpass the market average. This pressure becomes particularly evident with non&major OTAs, emphasizing the need for enhanced monitoring of these intermediaries.

OTA

STAAH

NOVEMBER 5, 2024

Here are some creative ideas and tips to set you on the path to success: 10 Game-Changing Ideas to Boost Hotel Revenue with Gift Vouchers 1) Your audience in any marketing activity is half the job done. It matters on your OTA listing and it definitely matters on your vouchers and linked promotion materials. 3) Content quality.

Revenue

Hotel Speak

JUNE 12, 2025

BWH Hotels GB is launching a faster, simpler website as part of a push to help its partners minimise reliance on OTAs. It will also introduce tools to support marketing activity at both hotel and regional level, with future plans to integrate AI. This will impact more than 230 independent hoteliers across the UK.

OTA

STAAH

JUNE 15, 2025

STAAH’s tools helped standardise booking operations, enhance OTA performance and establish a tech-forward approach to revenue management. The STAAH channel manager with its 200+ OTA connections helped improve reach and allows multiple channels to be managed through one single dashboard.

Hospitality

The Hotels Network Blog

JULY 22, 2025

For their direct channel, hotels typically allocate a yearly budget for their team, marketing, and technology costs. For OTAs, however, they negotiate a commission on bookings. Additionally, short-term focus drives hotels to rely more on OTAs when there’s an immediate need, as direct channels cannot drive demand as quickly.

OTA

Hotel Speak

MAY 29, 2025

industry room rate behaviour reveals higher prices and increasingly complex distribution channels can trigger aggressive responses from online travel agencies (OTAs), especially those outside the major distribution groups. When OTAs display lower prices than the hotels own website, direct bookings suffer.

OTA

STAAH

JULY 15, 2025

From chat-based trip planners like ChatGPT and Google Bard to AI-powered recommendations on online travel agents (OTAs) and search engines, today’s guest journey is very different from even two years ago. Instead, they draw data from: OTA listings and booking platforms. Your own brand website. Google Business and TripAdvisor.

OTA

STAAH

JUNE 16, 2025

This seamless integration has not only minimized errors and enhanced booking accuracy but also played a pivotal role in driving revenue growth for the hotel chain, positioning it for continued success in a competitive market. By integrating STAAH’s Channel Manager, Black Rock Hotels has effectively solved this problem.

Revenue

Hotel Management

DECEMBER 19, 2024

Boyes, Ryan and Alchin sat down with HM to discuss the evolution of the Australian hotel market, changing perceptions of the independent management model, and goals for the future. With this reduction of operational resources and capability across all levels of the market, delivering operational excellence for everybody became very difficult.

Closing

Hotel Speak

APRIL 18, 2025

But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. These partnerships also have the added benefit of marketing your business.

Revenue

STAAH

JULY 8, 2025

Guests hop from your Instagram page to online travel agents (OTAs) , skim through Google reviews, and might finally land on your website to book. Channel manager – Keeps your availability and rates synced across OTAs and your direct channels, avoiding double bookings and inconsistencies. Sounds easy, right? Those days are long gone.

OTA

Hotelogix

APRIL 29, 2025

Today, on top of having to maintain parity in rates across all online channels, some OTAs even restrict hotels from offering subsidized rates on their own brand’s website. That way even if one of the OTAs are forced to change their policies, any potential negative repercussions for the property are minimized.

OTA

TravelNet

MAY 19, 2025

Markets are saturated. Here are a few ideas: Early check-in/late check-out fees These are straightforward, high-margin offerings that work well in almost any market. Similar offerings can be worked into the OTA booking process, though the process can be more manual and dependent upon each OTAs specific rules. Talk to us.

Occupancy