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Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.
To keep up with these ongoing changes and be able to increase bookings and visitors throughout the year, travel businesses need to implement smart marketing strategies. For instance, One King West Hotel & Residence boosted revenue per booking by 57%, showcasing the power of our Digital Media Solutions. Thats where we come in.
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Bagley joins from Choice Hotels Asia-Pac, where he recently served as Franchise Development Manager, successfully expanding the brands portfolio and contributing to significant revenue growth. At Kelsian Group, he played a key role in tourism product development understanding customer needs and developing market-driven products.
This demonstrates the companys commitment to staying at the leading edge of a very competitive GDS market, ensuring a secure, robust and future-ready platform. What is the marketshare of Travelport GDS? This extensive reach can significantly increase your hotels visibility in international markets.
Chambers will also continue to lead the HVMG Revenue Excellence team in maximizing marketshare growth and leading the team to deliver revenue strategies, systems and processes to above-property operations team members, hotel teams and hotel owners. at hotels ranging in size from 300 to 1,300 rooms.
Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenue management, sales, marketing, and systems integration. Let’s look at five examples. This enabled direct bookings to be taken online at any time of day.
This isn't just a theory; it directly affects your revenue, profitability, and marketshare. Winning demands data-driven decisions integrated across your commercial teams and, crucially, forward-looking. The gap between data-savvy hotels and those using outdated methods is growing fast.
Marriott International has appointed Carolina Voullieme as multi-property director, sales and marketing, overseeing both the Aruba Marriott Resort & Stellaris Casino and the Grand Cayman Marriott Resort. ” The post Marriott names Carolina Voullieme multi-property director, sales and marketing appeared first on hotelbusiness.com.
Why Hotel Business Intelligence Matters In today's tough market, you can't just guess. More Revenue: Discover fresh ways to boost your earnings. It applies historical data and machine learning algorithms to predict booking patterns, seasonal demand, and potential revenue opportunities. Here are some examples.
Sydney, Australia SiteMinder, the worlds leading hotel distribution and revenue platform, has again dominated at the 2025 HotelTechAwards with its sustained leadership in hotel eCommerce and servicing the modern needs of hoteliers. At SiteMinder, we know that market leadership doesnt always equate to customer satisfaction.
Under his leadership, his portfolio consistently exceeded marketshare targets, achieved significant revenue gains and secured high-value accounts that enhanced long-term financial performance, according to the company.
Driving these trends along in good measure are the technological advances that impact every facet of hospitality, including sales, marketing and revenue generation. This embrace of a no silos approach is meant to help answer that pressing question: How do we maintain marketshare despite all of the changes in the industry?
The State of Hostels report offers a snapshot of travel patterns operators can expect this year, along with strategies to optimize performance in a challenging and unpredictable market. We’re committed to empowering this vital lodging segment with the data, insights, and tools they need to capture marketshare and thrive in 2025.
In this role, Wiersma reports directly to Marci Jacobs, VP, sales and revenue generation, and works with property-level sales and operational leaders within her portfolio of responsibility. She supports her hotels in developing and converting revenue opportunities in the group, negotiated and event segments.
.” Wahba said, “I look forward to contributing to the company’s growth by leveraging my experience in luxury, lifestyle and resort properties to drive revenue and marketshare. We will build on Stonebridge’s impressive portfolio and create memorable guest experiences while achieving business success.”
investors can generate revenue to offset some of their carry costs. The demand for branded residences extends to non-resort urban markets, particularly U.S. According to data from Savills, Dubai is currently the most active market for the development of hospitality-branded residences, followed by Miami, New York, Phuket and London.
However, as a seasoned hotel revenue management consulting and hotel management company , we have seen that this is where most entrepreneurs get stuck. Industry Analysis Information on the current industry trends and the current state of the market and how this will impact your hotel. How will your direct marketing work?
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Faced with persistent labor shortages, increased price sensitivity from travelers and a rising marketshare for branded hotelswhich now represent 72% of all U.S. hotelsindependent operators must sharpen their strategies to stay ahead.
. “Whats driving our successin both good times and bad, whether revenues are rising or fallingis how well our brands are performing compared to the competition. Our Days Inn brand has improved from 110% to 120% in fair marketshare. Echo Suites by Wyndham is helping us enter new segments and markets.
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Germantown, TN- based McNeill Hotel Company recently named Vanessa Gillman to the position of corporate director, revenue. In this role, she reports directly to Marci Jacobs, VP, sales and revenue generation, McNeill Hotel Company, and works closely with corporate and regional teams involved in revenue management.
DALLAS, TexasOmni Hotels & Resortsannounced the appointment of Adam Hayashi as its Chief Revenue Officer. Hayashiwill be responsible for helping Omni achievestrategic goals related to maximizing topline revenue performance and capturing more marketshare.
Revenue management consultancy firm ELEVAT3 has launched a new sales & marketing division to provide tailored branding solutions for hoteliers, naming industry veteran Beth Barris as EVP, sales & marketing to lead the new offering.
In the perpetual quest to achieve greater marketshare, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help. The post How to use hotel data to drive revenue appeared first on Revinate.
To stay ahead, hotels must evolve from basic room revenue management to a more comprehensive, profit-oriented approach that encompasses all revenue streams and considers the profitability of each customer segment. This blog will outline three critical steps to achieve profit-oriented revenue management.
This property acquisition adds to its base in the Orlando market, bringing the total to eight properties and 1,521 rooms. With ownership and operation in the Orlando Airport submarket since 1995, Auro is positioned to leverage its sales and revenue management teams to drive marketshare and operating efficiency.
Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?
The leading cloud-based hospitality solution specialist STAAH has partnered with Revnomix Solutions LLP, a seven-year-old revenue management firm with a Global presence, which provides revenue management services to hotels. The present marketshare of internet retail trade is in excess of 25%, compared to only 12% in the pre-Covid era.
Remaining relevant to guests is key, and those that don’t are at risk of losing marketshare. How have you adapted your sales and marketing strategy to attract these new segments? . Where are your target markets researching and booking their travel? Marketing and distribution strategies need to reflect this. . •
billion on sales and marketing in the first quarter (Q1) of 2024. billion in marketing spend during Q1. This suggests a heightened focus on capturing marketshare by Expedia Group. Airbnb, the accommodation rental platform, also increased its marketing spend by 14.2% Both companies surpassed $1.6
We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.
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She returned to Australia in late 2022 after a 7-year tenure in Macau, as the General Manager Sales and Marketing for Sheraton Grand Macao and The St. In this new role, Tonetto will spearhead the delivery of Hilton’s commercial performance in the Australasia region, driving the development and implementation of strategies to optimise revenue.
Hayashi will be responsible for helping Omni achieve strategic goals related to maximizing topline revenue performance and capturing greater marketshare.
In HM ’ s 2024-2025 Hotel Development Outlook, EVT Director of Hotels and Resorts, Norman Arundel, talks flexible management models, responding to market shifts and managing volatility. We consistently match, and often exceed marketshare and guest satisfaction standards set by global hospitality businesses.
July 3, 2024— DerbySoft , specialists in high-performance distribution services, announced a new partnership with IDeaS , a SAS company, provider of hospitality revenue management software and services, that strategically provides operational and revenue-enhancing benefits for hotels of all types.
Revenue Risks: When your dream client waits too long to make some necessary change, one of the risks is lost revenue. The revenue they lost was not unsubstantial, but when you look at through the lens of lifetime value, it was enormous. MarketShare Risks: Slow movers can lose marketshare.
The process builds up a defensible marketshare, pushes up RevPAR, and reduces the overall cost of acquisition. In this The post 10 Hotel Rewards Programs to Maximize Revenue & Guest Loyalty appeared first on Revfine.com.
In a 2022 industry worth over $7 trillion , digital marketing strategies present a revolutionizing method for real estate agents to sustain a robust internet footprint, attract the appropriate clientele, and remain significant — despite the existence of 3 million active realty licenses within the United States. How does it work?
Some hoteliers and owners want to beat the market. They are not satisfied with their fair share of the market. Instead, they want to steal marketshare to increase their profits and give the owners a higher return on investment. The big question is how you beat the market.
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As tech-savvy travelers increasingly choose hotels that cater to their digital needs, the writing is on the wall: those who resist change risk losing marketshare and revenue to more forward-thinking competitors.
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