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Train your staff to identify and capitalize on upselling opportunities. Increasing your Hotel's MarketShare Growing your marketshare requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels.
Our Days Inn brand has improved from 110% to 120% in fair marketshare. Echo Suites by Wyndham is helping us enter new segments and markets. . “Whats driving our successin both good times and bad, whether revenues are rising or fallingis how well our brands are performing compared to the competition.
Its use of AI means the content guests see on direct booking sites is tailored to them, increasing relevance for customers and helping hoteliers maximize revenues through conversion, upselling, and cross-selling. Rod Jimenez, CEO SHR, added, “We are thrilled to announce that Access has acquired SHR.
By leveraging a diverse array of distribution channels, hotels can tap into different market segments and geographical regions, increasing visibility to attract high value customers which unlocks opportunities for upsell, therefore increasing the revenue potential.
That includes helping us deliver new innovations to hotels such as room upselling, integrated revenue management and mobile housekeeping management, among others, all on a global scale.”
Its use of AI means the content guests see on direct booking sites is tailored to them, increasing relevance for customers and helping hoteliers maximize revenues through conversion, upselling and cross-selling, according to the company. This acquisition is a key milestone in our drive to grow our marketshare in the U.S.
This led to a 30% increase in guest satisfaction scores, a 50% rise in upsells and cross-sells, a 35% growth in repeat booking rates, and a 20% reduction in marketing costs. They put a hotel business intelligence system into action with advanced guest profiling and predictive analytics features.
In addition to protecting existing corporate business, using a business intelligence tool like Amadeus’ Agency360+ will help you identify other companies booking into your market and competitive set, so you can strategically target them to shift marketshare and develop new partnerships.
Managers can analyze revenue data to find ways to increase guest spend through menu engineering, upselling, and promotions. The information helps property owners and operators visualize how they’re performing relative to competitors and identify opportunities to establish a competitive advantage, boost performance, and increase marketshare.
More revenue: Direct bookings enable properties to own guest data, build the guest relationship right from the start, and personalize services and upselling. They will likely book directly with you if your website rate is your best option. Ready to learn more? Talk to our team.
Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? IBE) Internet Booking Engine: Facilitates direct bookings and consolidates rates and upsells in a unified platform.
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair marketshare: with more hotels forecasted to open every year , gaining a fair marketshare will become more difficul t each year.
Increase room ADR, sell more hotel rooms direct, increase you marketshare, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. Well, I guess its time to start waving the magic digital wand for 2025.
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair marketshare: with more hotels forecasted to open every year , gaining a fair marketshare will become more difficul t each year.
With a marketshare of over 90% , Google is, by far, the search engine to observe. Still, your human staff can go a long way to redirect guests to your direct channels , upsell and increase your overall ancillary revenue. Pick the right CMS for you. Proprietary or Open Source? Continuous training is, therefore, crucial.
This creative way of upselling could begin unlocking average booking value while also capturing greater marketshare. Double Down on Future Stays A bold move that could reap rewards: build a double-booking package that incentives travelers to not only book Labor Day but also a “bonus weekend” later in the year.
Your marketshare index is inching in the wrong direction. front desk upsells) When everyone has skin in the game, urgency becomes instinctive. Your team attends vendor trainings, updates the forecast, and keeps the strategy optimised. Youve checked every box. But then reality sets in. Your RevPAR hasnt moved in six months.
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