Hotel Speak

MAY 30, 2024

The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. billion in marketing spend during Q1.

OTA

Revinate

SEPTEMBER 21, 2023

In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help.

Revenue

Hotel Business

MARCH 6, 2023

OTA Insight has launched Rate Insight+, a solution that gives hoteliers a complete view of their competitive landscape by combining hotel and short-term rental data in a single platform. As the short-term rental industry continues to grow and increase market share, hoteliers face a host of new challenges.

OTA

Hospitality Today

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents ramp up efforts to establish ownership of hotel guests and their booking journeys

Market Share

Hotelier Magazine

SEPTEMBER 26, 2023

In hospitality, brand acquisition and partnerships are driven by factors such as the hotels’ desire for rapid and significant growth or the capital markets’ rewards for delivering at scale. Compared to other sectors, however, the industry is still highly fragmented, without a single brand having significant global market share.

Hospitality

Hotel Business

DECEMBER 7, 2023

Travel is stronger than ever, with consumers gravitating more towards unique experiences, destinations and adventures. As such, hospitality brands have an incredible opportunity to capture this consumer market share by partnering with independent hotels and growing their global portfolio in places not previously considered.

Consumer

Hotelogix

SEPTEMBER 6, 2024

It’s part of the larger Google Travel suite, which also includes tools for flights and activities. Google’s dominance in the search engine market makes Google Hotel Finder an essential tool for any hotelier. Once a traveler has filtered their options, they can click through to a hotel’s details page.

OTA

Hotel Speak

JULY 24, 2024

Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. The dynamic landscape of hotel distribution offers numerous opportunities for hotels to maximise their market presence and profitability.

OTA

SiteMinder

FEBRUARY 8, 2024

What are Chinese travellers? Chinese travellers are individuals residing in China who travel domestically within their country or internationally to various destinations around the world. Table of contents Why should you capture the attention of Chinese travellers?

Market

gcommerce

APRIL 1, 2024

Missing in that analysis is the amount of potential business they are ceding to OTA's or, worse yet, their competitors. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger. Marketing's purpose is to capture business that drives new and incremental bookings.

OTA

Hotel Speak

MARCH 13, 2024

Expanded market reach & revenue growth: Unique distribution strategies help businesses access new geographical territories, demographics, and partnerships. The resulting boost in market share directly translates to higher revenues. Large hotels increasingly encourage direct bookings over OTA usage to improve profit per stay.

Global Distribution System

Xotels

AUGUST 9, 2021

Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing. Google in Travel: Some History.

Market Share

Little Hotelier

MAY 18, 2023

It is part of Google Travel, which also offers metasearch engines for flights and things to do. In its hotel finder Google has created something similar to other travel metasearch tools such as Kayak and Trivago. This makes these tools a popular way for travellers to begin the process of shopping for hotels.

OTA

Little Hotelier

APRIL 29, 2024

TERA Traveloka is the platform that hotels and travel companies use to control their listings on Traveloka, Southeast Asia’s most popular travel app. What is TERA Traveloka? TERA , or the Traveloka Extranet Reservation System, is the Traveloka extranet, or what the company calls its “integrated business system”.

OTA

STAAH

JULY 8, 2024

SEO and Content Marketing: Improve your search engine ranking through effective SEO strategies. Focus on local SEO to attract nearby travelers. Regularly update your blog with engaging and relevant content, such as travel guides, hotel features, and local events. Tip: Optimise your Google My Business (GMB) listing.

Digital Marketing

Hotelogix

AUGUST 6, 2024

Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Read Also: What is Dynamic Pricing in Hotels?

Revenue

Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. Checking rates in one place makes decision-making faster and easier, benefiting travelers and hoteliers.

Cost Per Click

gcommerce

FEBRUARY 13, 2023

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. OTAs are pushing hard to regain their footing.

Digital Marketing

Xotels

APRIL 3, 2024

Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair market share: with more hotels forecasted to open every year , gaining a fair market share will become more difficul t each year.

Revenue Management

Travel Media Group

SEPTEMBER 6, 2023

This is your host, Ryan Embree here, coming from the content creation studio in Maitland, Florida at the headquarters of Travel Media Group. Jason Lee, Chief Technology Officer at Travel Media Group. Jason Lee: Okay, so here at Travel Media Group, we process all reviews received by hotels in the United States.

Travel

Up Hotel

DECEMBER 9, 2024

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick.

ROI

gcommerce

APRIL 12, 2023

One that the OTAs have been using to STEAL MARKET SHARE the past 10+ years. Google Hotel Ads can be found under the knowledge panel in the main search engine results page (SERP), within Google’s travel planner and within Google Maps/Local Map Packs. The other piece is price competitiveness.

Hotels

Travel Media Group

JULY 19, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. What are you expecting and, and how is your team preparing for this busy travel season?

Hospitality

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Capturing more market share, or penetrating new markets was just not in their mindset.

Market

Travel Media Group

MARCH 22, 2023

I am coming to you again from the Content Creation Studio here at Travel Media Group Headquarters, and we are continuing our TMG Hospitality Trailblazers series. Rob Mangiarelli : Yeah, this is a great question and it’s something I talk about, every week when I’m traveling and I’m talking to our teams.

Hospitality

MediaBoom

AUGUST 6, 2024

A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. It involves pinpointing the specific type of traveler your hotel aims to attract. This could be a business traveler, a leisure tourist, a family, or a specific demographic like millennials or luxury seekers.

Branding

Travel Media Group

MARCH 1, 2023

This episode details how hoteliers can use the OneView platform to easily create Instagram Reels and upload them directly to their social media sites with just one click for their followers to interact, engage with, and reach new travelers. So you are a hotel, you wanna reach travelers. This is the first time we are doing video.

Hotels

TravelNet

APRIL 25, 2024

A big reason for the COVID boom was a huge increase in domestic travel. Summer 2023 saw international travel grow at 3X the rate of domestic travel. But the market hasn’t cooled off as badly as you might think: The predicted recession never materialized, and US GDP is growing again.

Market

TravelNet

APRIL 25, 2024

A big reason for the COVID boom was a huge increase in domestic travel. Summer 2023 saw international travel grow at 3X the rate of domestic travel. But the market hasn’t cooled off as badly as you might think: The predicted recession never materialized, and US GDP is growing again.

Market

TravelNet

APRIL 25, 2024

A big reason for the COVID boom was a huge increase in domestic travel. Summer 2023 saw international travel grow at 3X the rate of domestic travel. But the market hasn’t cooled off as badly as you might think: The predicted recession never materialized, and US GDP is growing again.

Market

SiteMinder

JUNE 27, 2024

TripAdvisor advertising is simply the act of advertising on TripAdvisor, one of the world’s leading travel platforms. TripAdvisor isn’t one of the most well-known travel websites in the world for nothing. TripAdvisor isn’t one of the most well-known travel websites in the world for nothing.

Cost Per Click

Travelboom Marketing

APRIL 12, 2023

During onboarding, a hotel sales manager would also learn the same fundamentals for the hotels in their compset, as well as comparable properties in the overall market. For an eye-opening exercise, try listing every possible outlet that a guest could utilize to reserve inventory at your hotel.

Digital Marketing

Q4Launch

FEBRUARY 1, 2022

Want to learn more about Q4Launch’s high-performance PPC account management? Check out this article to learn more or request your free analysis ! Get Your Free PPC Analysis!

Revenue

MediaBoom

AUGUST 5, 2024

This guide delves into 11 proven strategies to elevate your hotel’s advertising efforts, helping you capture a larger market share and increase revenue. The world has declared itself ready to travel as pandemic restrictions lift, but the way people travel has changed.

Display Ads

Xotels

APRIL 3, 2024

Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair market share: with more hotels forecasted to open every year , gaining a fair market share will become more difficul t each year.

Revenue Management

Cloudbeds

SEPTEMBER 18, 2024

Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.

Operations

Xotels

APRIL 3, 2024

Targeting specific groups such as the growing senior segment with specialized offers catered to their needs, or even entire countries that could move take a place as one of your main feeder markets – such as China´s increasing middle-class driving travel across the globe with their disposal income. Need more tips on distribution?

Revenue Management