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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.  Business travelers typically seek workspace-friendly rooms with fast Wi-Fi, while families require spacious accommodations with connecting rooms.

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SiteMinder and RevenYou perfect the art of hotel business optimisation

SiteMinder

Now the property is attracting a wide range of guest segments, operating at 75% occupancy, and turning a profit that the owners can use as leverage to sell the business and move onto new challenges. Let’s look at five examples. It really is a team effort.”

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Cloudbeds report signals new priorities for hostels in 2025

Cloudbeds

As labor shortages persist and travelers become increasingly price-sensitive, 2025 is emerging as the year of optimizing performance with hostel operators under pressure to improve efficiency and profitability. Key findings from the 2025 report include: Dorms saw year-over-year occupancy growth in 2024, while private rooms dropped.

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Google Hotels faces competitive & regulatory headwinds

Hospitality Today

Key takeaways Google Hotels erodes in EU market share : DMA-driven changes and AI Overviews have eroded Google’s dominance—at least marginally—opening opportunities for OTAs to recapture traffic. Jun 25, 2025 • Hospitality U.S.

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Cloudbeds unveils 2025 State of Independent Lodging Report

Cloudbeds

Faced with persistent labor shortages, increased price sensitivity from travelers, and a rising market share for branded hotels which now represent 72% of all US hotels independent operators must sharpen their strategies to stay ahead.

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Report: 2025 will be “year of optimizing performance” for independents

Hotel Business

Faced with persistent labor shortages, increased price sensitivity from travelers and a rising market share for branded hotelswhich now represent 72% of all U.S. Pricing hits a ceiling: After years of rapid growth, the global ADR declined by 1% in 2024, reflecting softening demand and increased price sensitivity among travelers.

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HB on the Scene: Wyndham unveils new initiatives at conference

Hotel Business

Our Days Inn brand has improved from 110% to 120% in fair market share. Echo Suites by Wyndham is helping us enter new segments and markets. Currently centered around occupancy, reimbursements will soon incorporate guest satisfaction scores, aiming to reward and recognize hotels delivering great guest experiences.