This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
OTA Insight has launched Rate Insight+, a solution that gives hoteliers a complete view of their competitive landscape by combining hotel and short-term rental data in a single platform. As the short-term rental industry continues to grow and increase marketshare, hoteliers face a host of new challenges.
We’re committed to empowering this vital lodging segment with the data, insights, and tools they need to capture marketshare and thrive in 2025. Key findings from the 2025 report include: Dorms saw year-over-year occupancy growth in 2024, while private rooms dropped.
Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades.
When you have lower operating costs, you can more comfortably offer more competitive rates, winning business and growing your marketshare. Maximising ADR helps a hotel increase revenue without needing to increase occupancy. Creating an efficient hotel is simply good business.
Increasing your Hotel's MarketShare Growing your marketshare requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Read Also: What is Dynamic Pricing in Hotels?
Rate shopping your hotel competitor rates gives you the opportunity to: Optimise pricing: Understanding competitor pricing helps you set competitive rates, maximising revenue without sacrificing occupancy. Identify pricing gaps: You’ll be able to spot chances to increase rates without losing marketshare.
Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Here’s a comprehensive guide to help accommodation providers optimize their efforts and maintain steady occupancy rates during economic downturns. Tip: Optimise your Google My Business (GMB) listing.
Understanding Market Segmentation Basics Types of Hotel Market Segments The hotel industry typically divides guests into distinct categories based on their characteristics and needs: Business Travelers Leisure Travelers Group Bookings Extended Stay Guests Special Event Attendees Benefits of Targeted Marketing Benefit Impact Increased ROI Higher (..)
Google is taking the hotel industry by storm to gain marketshare and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing. From Hotel Finder to GHA.
Supply growth in 2021 and 2022 had a significant negative impact on 2023 occupancy. The decline in occupancy since 2021 appears to have leveled out. 2024 is shaping up to be a market-correction year: Inflation is expected to decline further and is currently outpaced by wage growth. Aggregate ADR was lower than the previous year.
Supply growth in 2021 and 2022 had a significant negative impact on 2023 occupancy. The decline in occupancy since 2021 appears to have leveled out. 2024 is shaping up to be a market-correction year: Inflation is expected to decline further and is currently outpaced by wage growth. Aggregate ADR was lower than the previous year.
Supply growth in 2021 and 2022 had a significant negative impact on 2023 occupancy. The decline in occupancy since 2021 appears to have leveled out. 2024 is shaping up to be a market-correction year: Inflation is expected to decline further and is currently outpaced by wage growth. Aggregate ADR was lower than the previous year.
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair marketshare: with more hotels forecasted to open every year , gaining a fair marketshare will become more difficul t each year.
For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more. This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency.
[Joanna] Despite hoteliers’ concerns at the start of the year, the number of bookings and occupancy rates during this summer in Poland were actually at a reasonable level. But we also see that there is still a lot to be done in this area when it comes to the Polish market compared to our other markets.
Unfortunately, the average occupancy per person per room was actually 20% lower than normal, which made it impossible to reach the total revenue target, because the average room rate was totally off. Capturing more marketshare, or penetrating new markets was just not in their mindset. Hold on, it gets even funnier.
This is when our hotels get the most stressed, as far as, you know, occupancy coming in and could uncover, we’ve talked about it before, could uncover some patterns and trends that might have been issues in the slower season, but now have become bigger problems in the summer. We’re gonna express, you know, maybe why that is.
A few metrics to include in your SWOT analysis include: Average daily rate Sales circle length Event Activity Web traffic percentage of direct bookings Percentage of occupancy Revenue per available room Customer feedback, comments on social media, online reviews, and feedback.
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair marketshare: with more hotels forecasted to open every year , gaining a fair marketshare will become more difficul t each year.
Appealing to the Chinese travel market means you can enjoy the benefits of: Significant market size : China boasts one of the largest outbound tourism markets in the world. By tapping into this demographic, hotels can access a vast pool of potential guests, increasing occupancy rates and revenue.
We are also working to really focus on demand generation and capturing demand and occupancy as it sort of stabilizes and resets to a degree. So for example, you know, we may have some hotels that summertime is their peak travel time and it’s their peak occupancy months. That was a huge initiative for us back in April.
A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and marketshare. People have a high level of faith in OTAs. Key metrics to track include brand awareness , guest satisfaction , social media engagement , and revenue-related KPIs like average daily rate (ADR) and occupancy rate.
We’re always looking ahead as hoteliers, what’s the next occupancy driver in our market? Where do we need occupancy? They’re looking for opportunity to capture more marketshare. They might have done that hotel marketing strategy that you talked about at the end of the year.
Advance Sales: The hotel product, represented by rooms, can be sold in advance, enabling revenue managers to strategically plan and optimize occupancy levels over time. Market Segmentation: The hotel market is intricately segmented, accommodating diverse customer groups, including groups and promotional segments.
Faced with persistent labor shortages, increased price sensitivity from travelers, and a rising marketshare for branded hotels which now represent 72% of all US hotels independent operators must sharpen their strategies to stay ahead. The findings reveal 2025 is set to be the year of optimizing performance for independent hoteliers.
Faced with persistent labor shortages, increased price sensitivity from travelers and a rising marketshare for branded hotelswhich now represent 72% of all U.S. hotelsindependent operators must sharpen their strategies to stay ahead.
Key findings from the report include: Occupancy patterns are projected to remain consistent in 2024. With demand relatively flat, hotels will need to focus efforts on growing marketshare and RevPAR. Online travel agencies (OTAs) have returned stronger than ever. In 2023, OTAs generated 60.5%
Key findings from the report include: Occupancy patterns are projected to remain consistent in 2024. With demand relatively flat, hotels will need to focus efforts on growing marketshare and RevPAR. Online travel agencies (OTAs) have returned stronger than ever. In 2023, OTAs generated 60.5%
Uh, so from a priority standpoint, it’s always staying focused on revenue enhancement with the primary measure being, you know, marketshare changes, right? Charles Oswald: It was Brighter Minds, marketing minds than mine. Then our customer experience, our profit management, and our team member engagement.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content