Social Hospitality

JULY 24, 2025

Marketers can utilize this insight to optimize content, refine incentives, and enhance the overall experience at each stage of the buyer’s journey. To support this process, market research tools like those available from Cision can help uncover deeper audience insights and refine your buyer journey map.

Branding 130

Branding ROI Market Marketing 130

Lodging

DECEMBER 20, 2024

CoStar is a leading provider of online real estate marketplaces, information, and analytics in the property markets. WASHINGTON, DCThe U.S. hotel industry reported positive year-over-year performance comparisons, according toCoStars latest data through Dec.

Real Estate 147

Real Estate Occupancy Marketing Market 147

Anthony Cole Training

APRIL 9, 2012

Thank you in advance. Over the last several years our team at Anthony Cole Training Group has worked closely with David Kurlan in our attempt to help sales companies build and execute more successful sales team.

Market Research 188

Market Research Sales Marketing Market 188

eHotelier

NOVEMBER 6, 2023

Mews has announced that Wouter Geerts has joined its team in the role of Director of Market Research and intelligence.

Market Research 52

Market Research Marketing Market 52

eHotelier

MAY 13, 2024

But if you plan accordingly, you can increase your chances of success by conducting proper market research, budgeting, getting involved with your community, investing in marketing, prioritizing operational efficiency, and listening to your customer base. Opening a restaurant is an extremely challenging endeavor.

Market Research 111

Market Research Business Marketing Market 111

Hotel News Resource

OCTOBER 10, 2023

Instead of focusing on how people feel about technology, marketing research should examine how technology makes people feel about themselves, according to Wharton’s Stefano Puntoni.

Market Research 105

Market Research Marketing Market Hotels 105

Hotel News Resource

DECEMBER 10, 2024

While hospitality properties have been using AI to run their chatbots and automate responses, most have evolved to incorporate this technology into market research, data analytics, and content optimization. Read on to learn how hotels use AI to enhance their content marketing efforts.

Marketing 85

Marketing Market Market Research Hotels 85

Hotel News Resource

NOVEMBER 28, 2023

Starfleet Research has announced the launch of three new market research surveys for hotel and resort IT directors and other professionals in the hospitality industry. These surveys will serve as the foundation for three upcoming research reports that focus on various aspects of hotel and resort technology.

Market Research 75

Market Research Resorts Management Hotels 75

Hotel News Resource

SEPTEMBER 30, 2024

Traveler safety revealed as the top priority for business travelers, while rising travel costs serve as the biggest pain point, according to new report analyzing the small and midsize enterprise (SME) travel industry

Market Research 45

Market Research Business Travel Marketing 45

Social Hospitality

JUNE 6, 2023

Conduct social media market research before you produce a sponsored campaign online. Make full use of analytic programs like: Twitter Analytics Page Insights for Meta TikTok Creator Tool These data analytic tools can help you better understand your audience and create personalized marketing content for your followers.

Marketing 130

Marketing Market Market Research Consumer 130

Social Hospitality

JUNE 6, 2023

Conduct social media market research before you produce a sponsored campaign online. Make full use of analytic programs like: Twitter Analytics Page Insights for Meta TikTok Creator Tool These data analytic tools can help you better understand your audience and create personalized marketing content for your followers.

Marketing 130

Marketing Market Market Research Consumer 130

Hotel Speak

JUNE 28, 2024

It was conducted by market research company OnePoll , whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research ( AAPOR ) and the European Society for Opinion and Marketing Research ( ESOMAR ).

Services 96

Services Travel Market Research Hotels 96

Lure Agency

NOVEMBER 16, 2022

When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. ” To understand your target customer, you must understand market and customer research. It’s a hidden-in-plain-sight secret!”

Market Research 52

Market Research B2B Target Marketing Marketing Strategy 52

Social Tables

MAY 13, 2022

We analyze recent market research and technology developments and bring you a list of virtual event engagement ideas that will capture the attention of your audience and hold on tight. If they have not been proactively engaged, market research shows that attendee numbers begin to drop off after 20 minutes.

Events 148

Events Market Research Marketing Market 148

Hotel Management

MARCH 16, 2023

Key topics at AHICE 2023 will include: Latest Trends, Market Analysis and Market Research, Technology and more. Attendees can expect a diversity of world-class speakers, thought-provoking panel discussions and valuable networking opportunities with key industry leaders.

Market Research 130

Market Research Events Marketing Market 130

Social Hospitality

MAY 12, 2023

When establishing a content marketing strategy for your business, start by evaluating your target consumers’ needs. Conduct market research, data analysis, and customer interviews. Most online searches are by people who are looking for local information.

Business 162

Business Hiring Marketing Strategy Marketing 162

Social Hospitality

SEPTEMBER 20, 2023

By applying these findings, marketers can tailor their strategies to align with consumer preferences and motivations. Consumer Research Conduct thorough market research to understand your target audience’s demographics, psychographics, and purchasing behavior.

Marketing 214

Marketing Market Consumer Market Research 214

Social Hospitality

MARCH 27, 2023

Execute market research Conducting market research helps you understand your target audience’s needs, interests, and pain points. Here’s a guide to amazon advertising to start the ball rolling. It includes the steps you need to take for a more organized and effective ad plan.

Cost Per Click 130

Cost Per Click ROI Target Marketing Market Research 130

Social Hospitality

JUNE 1, 2023

When establishing a content marketing strategy for your business, start by evaluating your target consumers’ needs. Conduct market research, data analysis, and customer interviews. Most online searches are by people who are looking for local information.

Business 147

Business Hiring Marketing Strategy Marketing 147

Hotel News Resource

SEPTEMBER 19, 2024

Market research with 10,000 global consumers indicates increasing desire for choice, flexibility and cost savings with multi&provider travel bookings.

Market Research 45

Market Research Travel Consumer Marketing 45

Hotel Management

MARCH 26, 2024

We regularly gather customer feedback and conduct market research, learn more about the evolving value drivers for travellers, and find innovative ways to continue delivering a personalised and world-class in-flight experience. At Singapore Airlines, though, our philosophy is to never stand still.

Market Research 130

Market Research Services Travel Market 130

Hotel Speak

MAY 2, 2024

It was conducted by market research company OnePoll , whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research ( AAPOR ) and the European Society for Opinion and Marketing Research ( ESOMAR ).

Travel 81

Travel Hospitality Market Research Services 81

Inn Sight

JULY 8, 2024

Explore how market research can help hospitality businesses thrive in challenging times. Gain insights on navigating industry trends and making data-driven decisions. Subscribe to stay ahead.

Market Research 40

Market Research Hospitality Marketing Market 40

Social Hospitality

JUNE 1, 2023

When establishing a content marketing strategy for your business, start by evaluating your target consumers’ needs. Conduct market research, data analysis, and customer interviews. Most online searches are by people who are looking for local information.

Business 130

Business Hiring Marketing Strategy Marketing 130

Hotel Management

MARCH 16, 2023

While we have a solid pipeline of hotels coming online with major brands attached, after months of market research we identified a gap in the market for a fresh, upscale lifestyle hotel and resort brand. Based on this, we have spent the last nine months developing our own upscale lifestyle brand which is incredibly exciting.

Branding 130

Branding Resorts Market Research Management 130

Social Tables

JANUARY 23, 2017

Do your market research! Before jumping in I always tell people to understand their market and competitors. Pro Tip: At the end of the day, it doesn’t matter what you name your business as long as you produce truly memorable events. What is your unique value proposition?

Events 120

Events Business Small Business Market Research 120

Hotel Designs

APRIL 10, 2024

Each hotel will be inspired by the surrounding neighbourhood with its own colourful personality and connection to the local community.

Branding 103

Branding Hotels Market Research Hospitality 103

MediaBoom

FEBRUARY 23, 2024

Contact Mediaboom today to discover how we can tailor a marketing strategy that captivates your target audience and amplifies your brand’s prestige. Conducting Market Research To effectively target your luxury brand’s audience, conducting thorough market research is essential.

Consumer 98

Consumer Branding Market Research Marketing 98

Hotel News Resource

JULY 25, 2024

Market research firm Gartner said in its 2023 AI Hype Cycle paper that generative AI was at the 'peak of inflated expectations' and fast reaching the 'trough of disillusionment.'

Market Research 40

Market Research Business Travel Marketing 40

eTourism

NOVEMBER 19, 2012

If you're ever in doubt about the power of social media as a marketing tool for your resort, here's yet more proof. Marketing research company Lab24 recently conducted a survey which asked 1000 social network users to reflect on the way they interact with

Market Research 40

Market Research Branding Resorts Marketing 40

Social Hospitality

JULY 5, 2023

Marketers’ knowledge tends to be rooted in effective engagement and market research. Staff in each of these departments has gathered tacit knowledge during years of experience and development.

Marketing 130

Marketing Market Consumer Market Research 130

Social Hospitality

MARCH 15, 2024

It’s wise to perform some market research into what types of media your target demographic likes to consume. This gives you a chance to talk about how you’re making a difference and expose your brand to a wider audience. There are a couple of additional things to consider here.

Hospitality 130

Hospitality Consumer Business Market Research 130

MediaBoom

MARCH 14, 2023

In this guide, we’re going to walk you through everything you need to know about how to create a strong digital marketing strategy for your construction business —even if you’re completely new to the concept. You need to know what’s out there and what people are looking for in the construction industry.

Digital Marketing 99

Digital Marketing Construction Marketing Market 99

Hotel Business

NOVEMBER 21, 2023

In her new role, she will oversee all aspects of marketing including brand management, digital marketing, customer acquisition and market research. Viola has more than 15 years of industry experience.

Revenue Management 59

Revenue Management Market Research Revenue Digital Marketing 59

Social Tables

MAY 13, 2022

We analyze recent market research and technology developments and bring you a list of virtual event engagement ideas that will capture the attention of your audience and hold on tight. If they have not been proactively engaged, market research shows that attendee numbers begin to drop off after 20 minutes.

Events 78

Events Market Research Marketing Market 78

Inn Quest

MAY 9, 2023

Best Practices for Hotel Email Marketing Research suggests that email marketing revenue is estimated to reach almost 11 billion by the end of 2023.

Email Marketing 88

Email Marketing Marketing Market Hotels 88

Hotel Business

FEBRUARY 15, 2024

“It’s no surprise to see the clear link between personalization and satisfaction, but also not surprising to see brands struggling to keep up with consumer expectations for more customization,” said Andrew Custage, head, insights, Medallia Market Research.

Consumer 69

Consumer Retail Scale Market Research 69