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Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. The OTA adds a member discount on top.
Whether youre exploring Google connectivity for the first time or fine-tuning your strategy, this guide will show you how to use Get Google effectively and achieve maximum ROI. If ROI isnt hitting your targets, analyze pricing and adjust accordingly. Direct Bookings : Drive more direct bookings without relying heavily on OTAs.
With more channels, shifting guest expectations, and tighter margins, the Channel Manager is now central to commercial strategy. Its not just about where youre listed, its about how well you manage, price, and promote across every touchpoint. Rethinking the Role of a Channel Manager 3. GDS and Niche OTA Power b.
has launched its new Nomadix Energy Management Solution that addresses the market need to reduce operational costs and reach sustainability goals. Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. Nomadix Inc.
Online travel agencies (OTAs) like Expedia and Booking.com can bring a significant proportion of revenue to a lodging business, but they also demand high commission fees. Ultimately, the relationship should be determined by the ROI generated from your OTA channels. Do you love ’em or hate ’em?
The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.
The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. A hotel investment that delivers the goods Little Hotelier’s all-in-one booking and hotel management software can deliver an incredible ROI for your small, independent hotel: up to 63x!
Question for Our Revenue Management Expert Panel: What are the advantages of participating in special OTA deals? What advice can you offer to maximise your ROI? Are there any pitfalls to avoid?
What is an OTA channel manager? An OTA channel manager is a tool used to manage online travel agents (OTAs) in a single platform. It is commonly used by hotel sales and revenue managers to update rooms and rates in real-time. Table of contents Why use a channel manager for OTAs?
For hotel chains and resorts managing high service volumes across multiple properties, the pressure to respond faster — without sacrificing quality — has made automated customer service not just an operational upgrade, but a financial necessity. Upselling : Offer room upgrades, packages, or early check-in.
Periods of high demanddriven by holidays, festivals, or local eventscan strain resources, impact guest satisfaction, and complicate revenue and maintenance management. Preparing Amenities for Increased Demand Leveraging Data Analytics for Peak Season Management 1. Also Read: Is Your Hotel Ready for the Peak Season?
announced its new Nomadix Energy Management Solution that addresses the market need to reduce operational costs and reach sustainability goals. The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI).
Faced with a mix of front desk, back office, guest experience, maintenance and management work, marketing your hotel inevitably falls down the priority list. The best will deliver incredible ROI, by securing you more bookings than ever before. They specialise in helping boutique hotels to reach new markets.
For growing hospitality businesses, a channel manager is a fundamental part of successful revenue management and distribution strategy. In this guide for hospitality professionals, you’ll learn all about Channel Managers, from how they work to what makes great software for your business specifically. What is a channel manager?
The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix. However, if you are able to sell rooms for the hotel direct for less than that OTA commission of 20% then why not?
This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate. Paid search campaigns also allow you to compete for business that may otherwise be earned by OTAs, helping to reduce or eliminate high fees.
Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. Retargeting ads help marketing and revenue managers create a more balanced hotel distribution strategy for their property, to attract the right audience on the right channel, at the right time. increase YOY.
As someone working with guest data and insights, you may already know that managing guest data effectively is critical to delivering personalised experiences and growing guest loyalty. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex Receive daily leadership insights and stay ahead of the competition.
While occupancy is still a core metric, relying on it too heavily can leave your property management business vulnerable to seasonal swings, economic uncertainty, and a volatile demand environment. Similar offerings can be worked into the OTA booking process, though the process can be more manual and dependent upon each OTAs specific rules.
In 2025, smart AI tools will be essential for improving both hotel management and hospitality marketing. OTA Sync is one of the software solutions on the market that focuses on booking engine excellence. Offer exclusive discount codes or booking links that they can share with their audience to track ROI and drive direct bookings.
Hotelogix Hotel Management System Hotel market segmentation is essential for tailoring marketing strategies and enhancing guest experiences by identifying and targeting specific customer groups. Track performance metrics regularly and adjust allocations based on results.
The uncertain economy, combined with the increased supply of vacation rental properties, not to mention more online travel aggregators (OTAs) and direct booking options, is creating more competition than ever among vacation rentals. Can you maintain an effective revenue management strategy without software?
Airbnb management software is a specialised tool designed to help hosts efficiently manage their Airbnb listings. Why you need Airbnb management software for your small hotel Hosting hotel rooms on Airbnb in the modern day is challenging. How does Airbnb management software work?
Managers can be empowered to build in a combination of structured and impromptu recognition moments that ensure team members feel seen for their work. The digital transformation era is often discussed in relation to transforming the guest experience with digital engagement tools like OTAs, metasearch, mobile check-in and guest apps.
When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs.
Hotels that provide this level of responsiveness via AI have seen direct bookings grow and OTA dependency shrink, thanks to: Smart integrations and availability/pricing conversations Real-time, multiple-channel traveler support Dynamic, human-like responses with appropriate tone and context 2.
Customer Relationship Management (CRM) Strategies: Build strong relationships with your guests through effective CRM strategies. Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales.
A client since 2015 the team at Hotel Forum has worked closely with Bookasist over the last 7 years enjoying a strong ROI on digital investment. New hotel director Maria Vittoria Troiani took advantage of the strong ROI, and made the decision to invest more, confident in the return she would get. The results have been phenomenal.
They are designed to streamline the booking process, making it easier for guests to make reservations, and for you to manage those reservations. An all-in-one property management system that is designed specifically for small hotels. No more needing to dance to the tune of the OTAs – you set your own rates and policies.
What is revenue management software? Revenue management software is a digital tool designed for the hospitality industry to optimise room rates based on predicted demand. The primary goal of revenue management software is to sell the right room to the right customer at the right time for the right price.
This guide will walk you through everything you need to know to create a successful hotel influencer marketing program, find the right influencers, and measure your return on investment (ROI). The channel manager has been invaluable as we expanded from three to 11 channels. Table of contents Why does hotel influencer marketing matter?
For hotels, that’s a major ROI booster, and a big indication that mobile technology is becoming more vital than ever in the hospitality industry. Think of stay anniversaries and birthday messaging as unique, personalized opportunities for building loyalty and ROI. In addition, the cost of replacing lost or stolen keys is also reduced.
Innroad is a cloud-based hotel management solution tailored to cater to a diverse range of property types, from hotels and resorts to inns, BnB’s, vacation rentals, and campgrounds. Some key features of Innroad include its OTA integrations, an all-in-one management solution, and a network of around 500 partners and integrations.
Whether you manage a boutique inn or a luxury resort, these innovations will redefine hospitality. 12 Essential Tech Tools for Forward-Thinking Hotels Property Management Systems (PMS) Cloud-based solutions to streamline operations Accessibility : Control your property from any location, at any time. One click to manage everything!
Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales.
Staff can also manage bookings directly via the UrVenue Experience Center to deliver more personalized service. 6/9/2025 Nomadix Launches Energy Management Solution to Reduce Propertiesâ Operational Expenses and Enhance Sustainability Nomadix® Inc â.
Development at Little Caesars Pizza , where he led nationwide efforts in franchise sales, asset management, design and non-traditional development. Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. and Canada.
As restaurant organizations navigate fluctuating economic conditions, they are increasingly focused on driving efficiencies and managing costs. QSRs kitchen display technology is a natural fit with Crunchtimes operations management solutions," said Raguin. "We and Canada.
PAR® Engagement is our new visionâdoubling down on R&D and innovation for what will drive the future of restaurant engagement and digital sales growth," said Joe Yetter, General Manager of PAR Engagement. QSRs kitchen display technology is a natural fit with Crunchtimes operations management solutions," said Raguin. "We
A product from leading European GDS Amadeus, TravelClick is a hotel management system built primarily for enterprise-level operations. SiteMinder , meanwhile, is a more accessible and all-round hotel management system. The channel manager can integrate with the TravelClick Central Reservation System (CRS) to facilitate automation.
This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.
Singapore, 17/08/2023: Hotelogix, a globally leading cloud-based hospitality technology provider , said that Lakeside Motel in Wisconsin Dells, United States, has adopted its Cloud Hotel Property Management System (Hotel PMS) to automate and streamline daily operations while reducing software ownership costs.
OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.
Emails: Email remains one of the most effective ways to engage with customers, delivering an incredible ROI of $36 for every $1 spent. Use a CMS: The task of managing your content is made so much easier with the right content management system (CMS). Choose yours wisely.
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