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Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. The OTA adds a member discount on top.
With more channels, shifting guest expectations, and tighter margins, the Channel Manager is now central to commercial strategy. Its not just about where youre listed, its about how well you manage, price, and promote across every touchpoint. Rethinking the Role of a Channel Manager 3. GDS and Niche OTA Power b.
Managing online bookings is one of the biggest challenges for hotels today, especially when they work with multiple Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda. Thats why a Channel Manager is essential. No more logging into multiple OTA dashboards to make the same updates repeatedly.
Managing a hotel isnt just about filling rooms; its about making your systems and operations work together seamlessly. Enter the channel manager. 1) PMS + channel manager = real-time peace of mind Your Property Management System (PMS) is your operational command centre.
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels.
Solid occupancy isnt enough anymore. While occupancy is still a core metric, relying on it too heavily can leave your property management business vulnerable to seasonal swings, economic uncertainty, and a volatile demand environment. Why You Cant Rely on Occupancy Alone First, lets state the obvious: you dont control demand.
has launched its new Nomadix Energy Management Solution that addresses the market need to reduce operational costs and reach sustainability goals. Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. Nomadix Inc.
Managing fees on online travel agencies (OTAs) can be a real headache for property managers. According to a new Forbes report, Airbnb customers in summer 2023 face a whopping average of 36% in added charges above the nightly rate, and the same is probably true for other OTAs.
Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.
Managing bookings across multiple channels has become a core part of running a successful hospitality business. From hotels and vacation rentals to holiday apartments, properties of all types rely on channel managers to simplify operations. Choosing the best channel manager isn't just about convenience.
This scalability is especially valuable for hotels – as more information is collected about guest behavior, booking trends , and occupancy patterns the more precise rate adjustments, inventory management, and marketing strategies will be in the future. Why it’s important for hotels? Why it’s important for hotels?
Hotel management system provider RoomRaccoon has unveiled its annual global report, RoomRaccoon Report 2022, “A Year of Impact: What’s Next?” In August, RoomRaccoon’s clients in Europe had record-breaking occupancy levels averaging 64% in comparison to 61% in August 2019. This will come as encouraging news to the industry.
So, Im calling the mistakes out Here are 5 brutal revenue management mistakes I see hotels make all the time as a CEO of a revenue management consulting firm. Article Summary Dont Ignore Time Focusing on the Wrong Metrics Being Afraid of Change Not Utilizing Technology Fearing the OTAs 1. Time is of the essence.
With a little creativity and lots of data and insights, low occupancy periods can be more efficiently managed Low occupancy is largely driven by seasonality with off-peak times being marked by fewer bookings and even lower forward bookings. Spend time to optimise your listing on OTAs.
STAAH has revolutionized Black Rock Hotels’ online booking process by implementing advanced technology solutions that streamline inventory management and synchronize distribution channels. By integrating STAAH’s Channel Manager, Black Rock Hotels has effectively solved this problem.
The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%.
Facing integration challenges Before using STAAH, they had no way of integrating all bookings which limited the team at Lackford Lakes Barns to increase online visibility by joining more online travel agents (OTAs).
As the demand for more channels grew, so did the complexity of managing it all. We needed more than just a booking tool, we needed visibility, automation, and a smarter way to manage distribution, the team shared. Managing rates and bookings across OTAs used to be a daily headache now its quick, accurate, and stress-free.
The second era of compsets started when the internet brought online travel agencies (OTAs) and online bookings, making competition more dynamic. Competition for hotels grew, and prices started to fluctuate more as revenue management systems made pricing strategies more sophisticated.
trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). To stay competitive, hoteliers must optimize their OTA operations for better efficiency and guest experience.
“It started with those more traditional pubs where we’ve elevated the food beverage offering and, in some cases, where there’s been those extra floors above, we’ve put in boutique hotel rooms, a rooftop bar, gardens – whatever made sense for the space,” explained Public Group General Manager of Hotels, Joanne Sproule.
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. And hotels and resorts have definitely caught on to this, offering tons of discounts to get people to book. can result in a stable revenue stream.
Periods of high demanddriven by holidays, festivals, or local eventscan strain resources, impact guest satisfaction, and complicate revenue and maintenance management. Preparing Amenities for Increased Demand Leveraging Data Analytics for Peak Season Management 1.
It matters on your OTA listing and it definitely matters on your vouchers and linked promotion materials. This can help in managingoccupancy rates more effectively. For instance you can offer exclusive experiences unavailable through standard bookings, such as private dining or VIP amenities. 3) Content quality.
What is a hotel reservations manager? A hotel reservations manager oversees the entire booking process at a hotel. This includes handling inquiries, managing bookings, confirming reservations, and resolving issues or discrepancies. What does a hotel reservations manager do? What is the reservation department in a hotel?
Organic reach was low and whilst the online travel agents (OTAs) helped distribute the prestigious property to targeted countries, it came at a cost a high one. There was a need to reduce the dependency on OTAs and enhance revenue by increasing direct revenue through The Komus website.
What is an OTA channel manager? An OTA channel manager is a tool used to manage online travel agents (OTAs) in a single platform. It is commonly used by hotel sales and revenue managers to update rooms and rates in real-time. Table of contents Why use a channel manager for OTAs?
What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. What is the primary purpose of revenue management? Why is revenue management important for the hotel industry?
Let’s be honestrunning a hotel while managing its revenue at the same time is a balancing act. From making sure staff, guests, and smooth operations are all attended to, we can understand why revenue management so frequently gets put on the back burners. What Are Revenue Management Tools? Thats where outsourcing comes in.
As technology continues to evolve, so do the strategies and innovations within revenue management. Let’s delve into some of the key trends shaping the future of revenue management in the hotel industry: 1.
Since the early days revenue management has been applied in hotels, there has been an intriguing ongoing discussion. What drives more value to the business, ADR, average daily rate, or occupancy? I have been in hotel revenue management consulting since 2006, and it is a question that keeps coming back. Which is it?
Understanding different hospitality technology solutions and their roles – Hotel PMS You can call it a Hotel PMS, hotel property management system , hotel property management software, hotel management system, hotel management software, or hotel software. For example, you sell your rooms on 5 OTAs.
Step 4: Manage Everything from One Dashboard The beauty of using STAAH is that you can manage everythingpricing, availability, and performance metricsall in one place. Pro Tip: Use the dashboards tools to run promotions during off-peak seasons and maximize occupancy year-round.
Channel Manager Update Generate Group Revenue Report Channels Update New & Old OTA Integrations Channel Manager Update Group Revenue Report What’s new? It excludes website and central reservation system channels, focusing solely on OTA performance. Consolidated view of OTA performance metrics across properties.
Hoteliers must rise to these expectations while managing complex operations and staying ahead of the competition. A property management system (PMS) is the ultimate solution. What is Hotel Management Software? Hotel management software, or PMS, is a centralized system that automates operations and provides actionable insights.
What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. For hotels, the ultimate aim of yield management is to increase revenue by leveraging the balance between supply (available rooms) and demand (guest bookings).
What is occupancy rate? Occupancy rate determines how full your hotel is at any given time. Your property’s occupancy rate is one of the most important indicators of success. What is the formula for occupancy rate? For example, if you have 20 rooms, but only 10 are occupied, your occupancy rate will be 50%.
Challenges in managing bookings and operations As a boutique property with eight rooms and two villas, Omah Kayu Bromo initially faced significant operational challenges, particularly in managing booking schedules and room availability. Now the system runs smoothly, and we no longer experience double bookings.
Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue. These statistics show why OTAs are essential for hotels.
A quick search on the internet yields a wide range of definitions for ‘revenue management’. Some of these take a theoretical, almost academic approach and, in several instances, there are iterations of revenue management’s classic definition: ‘selling the right room, to the right guest, at the right time, for the right price’.
announced its new Nomadix Energy Management Solution that addresses the market need to reduce operational costs and reach sustainability goals. announced its new Nomadix Energy Management Solution that addresses the market need to reduce operational costs and reach sustainability goals.
50% Occupancy with One Group Booking Scenario: A 50-room hotel has sold 25 rooms to one group, reaching 50% occupancy. Decision: Should we increase or hold the retail pricing on online travel agents (OTAs) and the brand website? Increase LOS: Encourage longer stays to boost occupancy on typically lower-demand days.
As a hotelier, boosting the occupancy rate is critical to running a successful business. In a highly competitive industry, you must attract and retain guests to increase your property's occupancy rate and revenue. This article will explore various ways to improve hotel occupancy rates and the role of technology in it.
One of the most powerful tools in their arsenal is a robust Revenue Management Solution (RMS). An RMS should provide detailed insights into key performance metrics such as Room Revenue Per Available Room (RevPAR), Average Daily Rate (ADR), occupancy rates, booking pace, and revenue forecasts.
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