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[15 January 2025] HiJiffy, a leader in conversational AI for hospitality, has introduced its latest innovation, the Campaigns Manager , designed to further streamline and automate guest communication across the entire guest journey. These insights allow hoteliers to adapt messaging strategies, test variations, and optimise for better ROI.
From fine-tuning hotel marketing campaigns to optimizing distribution in real time, AI is helping hoteliers unlock new levels of efficiency, personalization, and revenue growth. In this article, we’ll explore how AI is transforming three key pillars of hotel commerce: channel management, CRM, and direct booking engines.
The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
Hotel revenue management isn’t just about pricing rooms. Yet, time and again, we find that hotels, especially independent and boutique properties, are making avoidable hotel revenue management mistakes that silently bleed revenue. This is one of the most damaging hotel revenue management mistakes in today’s dynamic market.
With more channels, shifting guest expectations, and tighter margins, the Channel Manager is now central to commercial strategy. Its not just about where youre listed, its about how well you manage, price, and promote across every touchpoint. Rethinking the Role of a Channel Manager 3. Choosing and Managing Your Channel Mix 8.
As La Peer Hotel enters a new wave of modern, refined luxury with updated guestrooms, reimagined public spaces and curated lifestyle offerings, this strategic hire reinforces the hotel’s focus on innovation and market growth, further positioning it as one of the most sought-after destinations in West Hollywood.
Managing a hotel isnt just about filling rooms; its about making your systems and operations work together seamlessly. Enter the channel manager. 1) PMS + channel manager = real-time peace of mind Your Property Management System (PMS) is your operational command centre.
Growing revenue from meetings and events requires essential collaboration between Marketing, Sales, and Revenue Management : Marketing : Targets and attracts the right audiences and event types. Sales : Converts high-potential leads into booked events and upsells delegates on premium offerings.
To strengthen margins, hotels should look to successful upselling models. By adopting a proactive upselling culture, hotels can bridge this gap, engage guests more effectively, and unlock a powerful incremental revenue stream. The result is untapped revenue and a missed opportunity to enhance the guest experience.
The APAC Revenue Management Summit returned to Melbourne this week under the fitting theme: Simply the Best. Just like in retail, every interaction is a chance to upsell, cross-sell, and reinforce brand loyalty, Kalan said. The panel explored broader market trends, owner expectations, and revenue management best practices.
This collaboration enables hotels using Infor HMS to drive incremental revenue and elevate guest personalization by seamlessly integrating Plusgradeâs proven upsell technology into the core guest journey. Hotels face growing pressure to do more with lessâdelivering tailored guest experiences while improving margins.
Optimise Retail Products and Niche Services Hotel-branded signature items are a growing market right now – even luxury giant Aman sells a $2,700 branded tote bag. Author: Samuel Vivas Imparato BMIHMS Learning Facilitator The post Maximising Hotel Profits Beyond Rooms appeared first on Hotel Management.
Prepare with a Robust PMS (Property Management System) A high-performance PMS like eZee Absolute streamlines all your hotel operationsfrom managing bookings to housekeeping tasks, this system ensures efficiency. Upsell with Mobile Solutions Leverage YCSs Mobile App for easy upselling and guest engagement.
This blog breaks down what it takes to grow them: understanding guest expectations, building a seamless booking journey, leveraging smart tools, and expanding your reach with marketing and trust-building tactics. It’s the final destination for your digital marketing efforts and the moment of truth for a potential guest.
She began her career with McKibbon in 2012 as a Front Desk Associate at Hyatt Place Plantation where she quickly advanced to Director of Rooms and later Operations Manager. Prior to joining McKibbon, Amanda spent seven years at Publix Super Markets, where she honed her customer service expertise.
Tools like personalized email marketing, dynamic content on booking engines, and tailored digital advertising can shift focus from pure rate competitiveness to relationship-building and brand engagement. Things like upselling, cross-selling ancillary services, and promoting on-site spend at restaurants, spas etc.,
A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. It aims to drive profitability and improve competitiveness in the market for a hotel business. What is a hotel commercial strategy?
Pro:Centric+ enables easy and seamless integration of third-party services and simplifies installation and management—requiring far less technical expertise. This enables proactive engagement with potential guests in high-demand feeder markets before it becomes apparent to competitors.
With nearly two decades of experience in hotel strategy and team leadership, the hospitality veteran will spearhead the property’s sales, marketing and revenue initiatives ahead of its highly anticipated opening. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
Guests get full control and visibility of their bookings, managing everything in one place. Powered by a modern Property Management System (PMS), it gives hotels a real-time view of each guests stay, enabling smooth bookings, tailored offers, greater efficiency, and stronger loyalty. The impact is measurable.
Markets are saturated. While occupancy is still a core metric, relying on it too heavily can leave your property management business vulnerable to seasonal swings, economic uncertainty, and a volatile demand environment. Revenue Stream #1: Upsells and Add-Ons for Guests Guests are willing to spend more if it enhances their experience.
Hotels using Mews Kiosks report that 30% of guests choose the kiosk, reducing check-in time by a third and boosting upsell conversion by 25%. Guests using kiosks generate 70% more upsell revenue per check-in than those checking in at the front desk. Upsell and loyalty are increasingly tied to digital touchpoints.
Use Dynamic Pricing: Automate Pricing with Tools: Use tools or software (like a Property Management System or PMS) to automate your pricing decisions. These tools can adjust your rates automatically, based on real-time data and market trends. Pick the Right OTAs: Don't try to be on every OTA out there.
Digitalizing the journey: Mobile keys, on-the-go check-in, and seamless check-out “ At Salto, we believe access to technology should be so convenient that guests actually enjoy using it,” said Nora Urquiza, Hospitality Solutions Business Lead at Salto Systems. “ Receive daily leadership insights and stay ahead of the competition.
30% of guests check-in via the Kiosk, cutting check-in time by a third and freeing up staff to really welcome their guests and provide remarkable experiences throughout their stay, not to mention the fact that Kiosks drive 25% higher upsells in our hotels today. “Since bringing Mews Kiosks to hotels in the U.S., of total U.S. between Apr.
A unified inbox is a tool that consolidates messages from multiple communication channels, such as email, social media and SMS, into a single interface that allows users to manage all their messages in one place. How does a property management unified inbox work? What is Messaging Hub? What is the purpose of Messaging Hub?
Here’s why a booking engine should be at the heart of your hotel’s digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Analytics & Conversion Tracking: Know what’s working and what’s not.
As someone working with guest data and insights, you may already know that managing guest data effectively is critical to delivering personalised experiences and growing guest loyalty. However, with many options on the market, choosing the right one can feel overwhelming. This guide offers six practical steps to help you decide today.
As the demand for more channels grew, so did the complexity of managing it all. Reacting quickly to market changes or demand was hard due to lack of automation. We needed more than just a booking tool, we needed visibility, automation, and a smarter way to manage distribution, the team shared. Thats where STAAH came in.
This enables hotels to trigger highly relevant, real-time campaigns, such as spa offers, late check-out promotions, restaurant upsells, or feedback requests, at exactly the right moment. In a market where guest expectations are rising and brand differentiation is crucial, app personalization becomes a powerful competitive edge.
From understanding the traveler behavior patterns to tracking real-time booking trends across channels, advanced data analytics allows hoteliers to move from reactive to predictive management. Traditionally, hotel managers relied on spreadsheets and isolated PMS or booking reports to evaluate performance. Have you heard the news?
From understanding the traveler behavior patterns to tracking real-time booking trends across channels, advanced data analytics allows hoteliers to move from reactive to predictive management. Traditionally, hotel managers relied on spreadsheets and isolated PMS or booking reports to evaluate performance. Have you heard the news?
The costs above are excluded because they would skew earnings results since they are either beyond managements control, non-cash expenses, or one-off costs. Although management is expected to have strategies in place to minimize tax expenses, taxes do not depend on operational efficiency and can vary from region to region.
is managed and monitored from a unified inbox that provides powerful insights to boost conversions, increase website engagements , and streamline operations – saving time and cost. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex Concierge.AI
Table of contents Why is it important for property management to have a unified inbox? Your property management will be much improved with a unified inbox. A hotel is a busy place and a challenge to manage even at the best of times. Its also very common that guests will use email to send you queries, requests, and feedback.
For hotel staff, the combined power of IRISâs intuitive mobile ordering and the Alliants Experience Platform - including its Concierge and Messaging modules - streamlines the management of guest requests, reduces administrative workload, and eliminates time-consuming manual processes. Itâs not just new featuresâitâs connective tissue.
Optimized Marketing Spend: Hotels will be able to focus on periods of lower occupancy, efficiently allocating their marketing resources. âThis move reinforces Accorâs commitment to smarter, more agile distribution, empowering hoteliers while providing enhanced value to the B2B market,â said Fabrice Perdoncini, CEO of Gekko Tech.
In a maturing market, the old rules often don’t apply. This is where the most successful property management companies (PMCs) are pulling ahead. Here’s what it really means to be a data-driven PMC in a saturated market—and how to use that mindset to stay ahead. And not every property should employ the same marketing strategy.
This guide will explore how hotel business intelligence operates, why it matters, and how it can boost your hotel management. Why Hotel Business Intelligence Matters In today's tough market, you can't just guess. Revenue Management Figuring out room prices can be tough. But how can you interpret all this information?
Whether you’re looking for creative hotel marketing ideas for holidays , planning your hotel marketing calendar for 2025, or simply need fresh ways to attract guests during holiday periods, this guide is here to support your next move. Suppliers Research Podcast Careers Events All Insights Podcasts eLearning Tech.Ex
The traditional methods of managing guest services are no longer sufficient; instead, businesses are increasingly turning to technology to automate processes, reduce costs, and enhance service delivery. The chatbot can assist guests in navigating this platform, answering questions, and confirming bookings in real time.
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