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HiJiffy Empowers Hoteliers to Create Automated WhatsApp Messages with New Campaigns Manager

Hotel Speak

[15 January 2025] HiJiffy, a leader in conversational AI for hospitality, has introduced its latest innovation, the Campaigns Manager , designed to further streamline and automate guest communication across the entire guest journey. These insights allow hoteliers to adapt messaging strategies, test variations, and optimise for better ROI.

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Building Trust Through Data-Driven Social Media Marketing

Social Hospitality

If you arent marketing your business on social media, youre missing out on a huge opportunity to build your brands success. However, data insights can actually help you create authentic and engaging social media marketing strategies that build customer trust and enhance brand reputation. However, there are a few ways to go about this.

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Exclusive: quick, cost-saving strategies drive momentum for Choice

Hotel Management

Trent Conroy, Choice Hotels The Australasian greenfield development market continues to witness feasibility challenges, with elevated construction costs, inflation, and tighter lending conditions dampening new supply pipelines. Unlike ground-up developments, conversions require less capital, can be executed faster and deliver ROI sooner.

ROI
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Hospitality Financial Leadership – What Are CAP Rates and How to Use Them

Hotel Financial Coach Blog

In the hotel industry, cap rates are used to estimate the potential return on investment (ROI) for a hotel property. Cap rates can be used to compare the potential ROI of different hotel properties, track the performance of a hotel property over time, and make informed investment decisions. The market conditions.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.

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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?

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Strategic Hiring: The ROI of Hospitality Recruitment Partnerships

Horizon Hospitality

Yet hiring in hospitality remains one of the biggest ongoing challenges, whether you’re running a hotel or restaurant, managing a country club, or operating a winery. While some may view partnering with an external recruiter as an added expense, the return on investment (ROI) tells a very different story.

ROI