Lodging
JUNE 20, 2025
Success in hospitality is often determined by how well a property can plan for what’s to come, but how can hotels hope to navigate the uncertainty of today’s markets? The first step: Prepare for a downturn but live in the moment.
Hotel Management
DECEMBER 9, 2024
Minor Hotels has signed the management letting rights for the landmark 64-storey Queens Wharf Residences development from early 2025. Speaking on behalf of the developer, Far East Consortium Head of Sales and Marketing, Lauren Sheldon, said Queens Wharf Residences are highly sought after.
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Social Hospitality
NOVEMBER 20, 2024
This demand affects those in customer-facing roles and puts a lot of pressure on hospitality marketers. Planning holiday content can be overwhelming, but a structured editorial calendar makes it manageable and effective. Involve key stakeholders in the planning process, such as designers, writers, and social media managers.
Lodging
MAY 27, 2025
Premiums in many lines of hotel industry insurance have been spiking in recent years, creating pressure on owners and management companies to ramp up their cost-control and risk management initiatives as well as maintain strong broker partnerships.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Hotel Management
JANUARY 7, 2025
The post Exclusive: Langham signings on the up as luxury market remains robust appeared first on Hotel Management. Read the full Luxury & Lifestyle development outlook in the latest issue of HM Magazine.
Social Hospitality
DECEMBER 16, 2024
If you arent marketing your business on social media, youre missing out on a huge opportunity to build your brands success. However, data insights can actually help you create authentic and engaging social media marketing strategies that build customer trust and enhance brand reputation. However, there are a few ways to go about this.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo. Today, many B2B companies use ABM teams or technologies to make sales.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.
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