Metasearch: An Original Internet Paid Media Tactic That’s Here to Stay
BCV
JUNE 14, 2022
Big brands and OTA’s with large-scale budgets try to dominate search. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. If someone asked a guest where they booked, they would likely say TripAdvisor or Google.
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