MediaBoom

DECEMBER 11, 2024

Effective PPC Strategies for Hotels: High-Intent Keyword Targeting : Bid on phrases specific to your offerings, such as oceanfront suites in Miami, to capture the right audience. Monitoring key performance metrics allows you to identify trends, optimize strategies, and ensure maximum ROI. FAQs about Hotel Marketing Strategies I.

Marketing Strategy 94

Marketing Strategy Hotel Marketing Market Marketing 94

MediaBoom

AUGUST 23, 2024

First of all, leverage PPC platforms like Google Ads to reach specific demographics, geographic locations, and even traveler intent. For example, target luxury-seeking travelers in specific cities with ads highlighting your resort’s exclusive amenities. Remember, PPC is an ongoing process.

Resorts 87

Resorts Market Marketing Marketing Strategy 87

MediaBoom

AUGUST 14, 2023

These keywords should be relevant to each audience segment, targeting the keywords they would search for online. Specific keywords perform well, but a few generalized ones can cast a broader net while still remaining within your target market. You can also rely on this calculator to determine your advertising ROI.

Real Estate 52

Real Estate Display Ads Business Target Marketing 52

MediaBoom

MAY 27, 2024

Here are some goals you can anticipate achieving: Increased visibility and reach Targeted advertising to relevant audiences Improved ROI through a pay-per-click model Whether your hotel is a small one-off or a growing chain, using Google Ads can act as a springboard for growth without having to sink a lot of money.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

MediaBoom

OCTOBER 26, 2023

Organic traffic can broaden your brand, helping you reach new audiences, and you use tailored measures to ensure you reach your target market. Mobile app analytics resource UXCam reports that every dollar a company spends in UX generates a return of $100, an ROI of more than 9,000 percent.

Market 86

Market Marketing Business Sales 86

Hotel Speak

MARCH 18, 2025

The power of audiences (not demographics) Demographics go some way towards describing target markets, but its not enough to build whole campaigns on. The future of digital marketing lies in data deeply understanding the preferences and behaviors that drive the decisions of your valued guests.

Digital Marketing 66

Digital Marketing Market Marketing ROI 66