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What is Yield Management: Guide for Hotels

SiteMinder

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.

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Hotel ad: Monitoring, compliance and parity

SiteMinder

What is a hotel ad? A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. But not all hotel ads are created equal.

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5 Common Mistakes in Hotel Revenue Management

Xotels

Ive been in the revenue game for 20+ years, and let me tell you nothing grinds my gears like watching hotels leave money on the table. So, Im calling the mistakes out Here are 5 brutal revenue management mistakes I see hotels make all the time as a CEO of a revenue management consulting firm. Not because of the market.

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The Rebooking Paradox: A Deep Dive into APAC’s Hospitality Challenge With Tony Marshall

Hotel Speak

Despite positive experiences, many travellers are not returning to hotels they’ve enjoyed. To delve deeper into this issue, we spoke with Tony Marshall, VP Managing Director APAC at Agilysys. The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour. Marshall: Not really, no.

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Is My Hotel Room Pricing Logical?

STAAH

Setting the right price for a hotel room can be a straightforward task for some, yet complex for others. 50% Occupancy with One Group Booking Scenario: A 50-room hotel has sold 25 rooms to one group, reaching 50% occupancy. Decision: Should we increase or hold the retail pricing on online travel agents (OTAs) and the brand website?

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Silavadee Pool Spa Resort Samui increases bookings by 60% with SiteMinder’s platform

SiteMinder

In the past, more than 90% of the hotel guests were foreigners, particularly Chinese visitors. During the COVID-19 outbreak, the hotel had to adjust its approach to fit the situation by focusing primarily on attracting Thai and European tourists who are slowly returning to Thailand.

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How to Really Make Money with a Hotel: Maximizing Hotel Profit

Xotels

You’ve got a hotel, right? Well, buckle up, because I’m about to spill the beans on how to squeeze every last penny out of your hotel venture. So, grab a cup of coffee, get comfortable, and let’s dive into the nitty-gritty of how to make your hotel a money-making machine. What is Yield Management, Really?