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To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing

Hospitality Net

Stephanie Smith from Cogwheel Marketing & Analytics and Trevor Grant from Revenue Hub joined together for a discussion, where they explore how hotel sales and marketing can seem disconnected when looking at how to drive topline revenue.

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HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024

Hospitality Net

Moving beyond resilience, our industry’s sales, marketing, and revenue optimization talent strategies have in many ways transformed, and this report is evidence of that journey. As the HSMAI Foundation releases our 2024 State of Talent Report, it’s heartening to witness our sector not just bouncing back but thriving.

Revenue 193
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Knowland Provides Market Segmentation Add-on for Sales Teams

Lodging

ARLINGTON, Virginia—Knowland announced an add-on feature designed to help on-property sales teams better understand and target the right group segments booking in their market. Sales teams are often challenged to understand what groups have met in their competitive set.

Sales 162
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Knowland’s Market Segmentation Analysis Feature Now Available for Property-Level Hotel Sales Teams

Hospitality Net

Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced an add-on feature explicitly designed to help on-property sales teams better understand and target the right group segments booking in their market.

Sales 130
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HSMAI Announces 2023 Sales Leader Award Honorees

Hospitality Net

The Hospitality Sales and Marketing Association International (HSMAI) will celebrate four remarkable sales professionals during HSMAI’s Sales Leader Forum in Long Beach, CA on Nov.

Sales 189
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Six hotel sales strategies to increase occupancy and revenue

eHotelier

A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals.

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HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024

Hotel News Resource

The Hospitality Sales & Marketing Association International (HSMAI) Foundation released its third Annual State of Talent report which reveals this year's trends in the hospitality industry that are impacting the talent within the sales, marketing, and revenue optimization disciplines.

Revenue 85