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Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key HotelMarketing Trends for 2025? In 2025, hotelmarketing is becoming smarter, more personal, and more interactive.
Artificial intelligence is no longer a futuristic concept in the hotel industry—it’s an essential driver of performance in today’s hyper-competitive digital landscape. In this article, we’ll explore how AI is transforming three key pillars of hotel commerce: channel management, CRM, and direct booking engines.
By hyper-personalising your campaigns to specific audiences, you are able to increase your conversion rates, powering your upselling, and at the same time increasing your guest loyalty.
HotelMarketing is only effective if the execution is done right. The core of a good hotelmarketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Find out more here.
Revinate , a direct booking platform transforming the hospitality industry, offers a powerful way to enhance the guest experience and increase your propertys revenue through its Upsells feature. What is the upsells feature? The dual benefits of upsellingUpselling is a win-win for both hotels and your guests.
The Campaigns Manager addresses critical pain points in the hospitality sector, allowing hotels to automate communications triggered by key guest actions , such as booking confirmations, check-in notifications, or departure messages.
With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotelmarketing strategies that captivate guests and boost bookings. Hotelmarketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.
With this seamless and end-to-end integration, Hotelogix aims to help hotels efficiently upsell and increase direct bookings for more revenue. The integration between Hotelogix’s cloud Hotel PMS and BookingWhizz’s CRM solution will enable hotels to keep track of guest preferences.
Short message service (SMS) marketing can bring a strong return on investment, with a 98 percent open rate. You can send notifications, responses, upsells, and more to the right guests at the right time. For hoteliers, it’s easier than ever with specialized messaging software integrated through your property management system (PMS).
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Upsell & Promo Tools : Drive more revenue per booking with add-ons, promo codes, and package deals. In fact, many travellers trust peer reviews more than hotelmarketing. Custom Branding : Your booking experience should look and feel just like the rest of your website. Make your first impression count.
Engage with key teams, such as reservations and marketing, to gather insights into the challenges they face. For example, does your reservation team struggle with outdated guest preferences, leading to missed upselling opportunities? Is your marketing team having difficulty segmenting data or using it effectively for personalisation?
Leading solution providers: Travel Outlook The Premier Hotel Call Center™ Guest communication Book Me Bob Guest communication Oaky Upselling Solution ZuTapp Contactless Technology The Hotels Network Distribution Submit an Article Advertisements Etienne Haro appointed Managing Director at Cambridge House, Auberge Resorts Collection About us
Upsell with Mobile Solutions Leverage YCSs Mobile App for easy upselling and guest engagement. Embrace AI-Powered Revenue Management Tools like YCSs Revenue Management System (RMS) analyze booking trends, competitor rates, and market demand to optimize your pricing strategy during peak Songkran periods.
To help make the most of your time at the Independent Hotel Show London, we’ve compiled this quick list of must-visit hotelmarketing and hotel technology exhibitors. Seeking the perfect connection between hotels and their guests, HiJiffy created a powerful Guest Communications Hub.
Leading solution providers: hotelkit Operations Oaky Upselling Solution HotStats Journey Booking Engine eHotelier Education , Learning Management Systems Submit an Article Advertisements Sojern and HotelKey launch during HITEC 2025 About us Receive daily leadership insights and stay ahead of the competition.
This enables instant alerts on drops in conversion rates, underperforming channels, or missed upsell opportunities. With AskFlow, hotels can automate highly relevant, personalized messages based on variables such as: Check-in /-out dates (e.g., sending arrival instructions two days prior to check-in) Booking channel (e.g.,
This enables instant alerts on drops in conversion rates, underperforming channels, or missed upsell opportunities. With AskFlow, hotels can automate highly relevant, personalized messages based on variables such as: Check-in /-out dates (e.g., sending arrival instructions two days prior to check-in) Booking channel (e.g.,
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of guests added an upgrade to their reservation while checking in, with an average upsell value of $48. Expect more hotels to encourage online check-in and offer more features and personalized experiences to meet this increasing demand. Online check-ins and upgrades continue to increase.
The chatbot can guide travelers through booking, answer queries, and facilitate reservations seamlessly, leading to increased conversion rates, direct bookings , and upselling opportunities. Increased upselling Chatbots can boost your upselling potential by providing a personalized guest experience.
Whether you’re looking for creative hotelmarketing ideas for holidays , planning your hotelmarketing calendar for 2025, or simply need fresh ways to attract guests during holiday periods, this guide is here to support your next move. Ideal for countryside hotels or retreats near lakes, forests, or coastal areas.
This podcast covers everything from AI integration in travel to economic factors influencing the hotel sector, making it essential for decision-makers who want to stay ahead. The podcast also explores data-driven marketing techniques and case studies of successful campaigns.
A proper email marketing and communication strategy will drastically improve your hotel’s ability to engage with customers, build guest loyalty, and drive direct repeat business, which will set you apart from your competitors. Before we dive in, be sure to visit our ultimate guides to hotelmarketing and guest loyalty.
This not only streamlines the ordering process but also increases revenue opportunities for hotels by encouraging upselling and cross-selling. The system’s integration with the hotel’s existing Point of Sale (POS) ensures that orders are processed quickly and accurately, minimizing errors and enhancing guest satisfaction.
Whether you’re looking for creative hotelmarketing ideas for holidays , planning your hotelmarketing calendar for 2025, or simply need fresh ways to attract guests during holiday periods, this guide is here to support your next move. Ideal for countryside hotels or retreats near lakes, forests, or coastal areas.
What do these travel trends mean for hotelmarketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. Upselling & cross-selling is a great ways to drive up incremental revenue is also on the rise by smart hoteliers.
By leveraging a diverse array of distribution channels, hotels can tap into different market segments and geographical regions, increasing visibility to attract high value customers which unlocks opportunities for upsell, therefore increasing the revenue potential.
Second, you still have to invest in marketing efforts to attract travelers and remain competitive. Include upsells and add-ons during the booking process Let guests personalize their stay as much as possible using add-ons, upsells, and packages integrated into your booking engine.
Digital check-in & keyless entry Mobile check-in and keyless entry streamline the whole check-in experience by allowing guests to upload ID documents (using facial recognition) to the hotel app on their smartphone before arrival and bypass the front desk completely with digital key cards. Learn more 8.
It is a holistic endeavour that involves a toolkit of methodologies such as market analysis, demand forecasting, dynamic pricing, personalized segmentation, distribution channel optimization, length-of-stay considerations, upselling, cross-selling, and seamless technological integration.
For instance, if the majority of guests are professionals staying one or two days for business meetings, marketing family-friendliness isn’t very effective. Time- and Location- Specific Marketing Campaigns. Big data for hotels offers many exciting opportunities beyond these four applications.
Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. By mastering this art, you can unlock a whole new level of profitability for your hotel. These are the techniques that can significantly boost your hotel’s revenue without a ton of extra effort.
Use your website, social media, and email marketing to showcase your F&B offerings, spa services, tours, and other amenities. Upselling and Cross-Selling Train your staff to upsell and cross-sell ancillary services during check-in or throughout the guest’s stay.
Where assets are seeing declines in revenues or GOP, we have been able to work with the operating teams to implement contingency plans to mitigate any expected shortfalls while also focusing on revenue-generating opportunities, including shifting business mix, upselling, menu pricing, reconsidering our banquet and catering guidelines, etc.
Maximize sales with a results-driven team In the bustling hospitality sphere, mastering sales techniques can set a hotel apart. It begins with laying out realistic targets, then on-point upselling and cross-selling, culminating in the art of tailoring unique sales alternatives. Click below to get your FREE download.
It allows your hotel to tap into markets that can be impossible to reach through traditional hotelmarketing efforts. The corporate travel market can be a particularly valuable one to tap into, as it can be less price sensitive and can significantly boost mid-week and low season occupancy rates.
Hoteliers can also make use of pre-stay surveys to better understand what their guests expect, and use all this information to upsell to ‘unbundled’ guests. Another option is for hotels to offer various discounts or seasonal packages. For example, special rates in the off season, or for large groups and extended stays.
With booking engine data integration and comprehensive reporting, hotelmarketers and managers make data-driven decisions that maximize revenue and drive business growth. Automated pricing and AI-based optimization help hotel brands do more with limited staff.
By working with integrated technology solutions, F&B will work smarter, creating a more positive work environment by optimising productivity and enhancing operational excellence.
Smart hotels not only boost guest satisfaction, but can also help hotels become more efficient and profitable via enhanced operations and increased insights. How big is the smart hotelmarket?
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