AskSuite

JULY 23, 2025

Step 5: Align Naming Across All Platforms Ensure your hotel name and location appear exactly the same on: Instagram Google Business Profile Hotel website OTAs (Booking, Expedia, etc.) lifestyle influencer posting non-hotel-related content) can confuse your messaging. How can hotels use Instagram to boost direct bookings?

Hotels

Little Hotelier

MAY 19, 2025

Marketing is also a complex and ever-changing discipline even if you had the time, quite a lot of expertise and effort is required to run a truly game-changing hotel marketing campaign. The best will deliver incredible ROI, by securing you more bookings than ever before.

Marketing

Hospitality Tech

JUNE 9, 2025

The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. Hotel leaders should not rely solely on feedback forms or review sites.

Operations

Travel Media Group

MAY 15, 2025

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. And I think when you look at that, that common question that we hear all the time, what’s the ROI of responding to reviews? I’m your host, Ryan Embree. Hello everyone. Well, yeah. No, absolutely.

Travel

Hospitality Tech

JUNE 9, 2025

The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. Hotel leaders should not rely solely on feedback forms or review sites.

Consumer

Little Hotelier

AUGUST 29, 2023

The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. Hotel investments come in many shapes and sizes. In reality the term ‘hotel investment’ extends to any spend that is made with the aim of generating a return.

ROI

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.

Marketing Strategy

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. Are you successfully converting your OTA bookings to direct guests? Some may not even know where to begin.

Hotel Marketing

Up Hotel

DECEMBER 9, 2024

The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.

ROI

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing

Travelboom Marketing

MARCH 21, 2024

This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate. Paid search campaigns also allow you to compete for business that may otherwise be earned by OTAs, helping to reduce or eliminate high fees.

Marketing

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Check out the top email marketing trends for 2024.

Hotel Marketing

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Hotel Brand Protection 4.

Marketing Strategy

SiteMinder

SEPTEMBER 22, 2024

This guide will walk you through everything you need to know to create a successful hotel influencer marketing program, find the right influencers, and measure your return on investment (ROI). Table of contents Why does hotel influencer marketing matter?

Marketing

Up Hotel

SEPTEMBER 7, 2021

In this article, we’ll help you get to grips with what to look out for when choosing an agency in the hospitality sector, how hotel digital agencies can help you exceed your KPIs, as well as some great questions to ask during the selection process. Find out how much revenue you may be losing to the OTAs with our free OTA Calculator.

Digital Marketing

Travelboom Marketing

MARCH 21, 2024

When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience. The more tailored the advertising, the better your return on investment (ROI), because the ads home in on the searchers most likely to convert.

Marketing

Little Hotelier

MARCH 28, 2023

Hotel website content is one of the main things that the search engine uses to decide how relevant and authoritative a web page is, and therefore how high it should rank. How to create a hotel content marketing strategy Content marketing should form a key component of your larger hotel marketing strategy.

Marketing

Hotel Speak

AUGUST 18, 2023

Moreover, they couldn’t sell rooms via OTAs and their website without the right solution. “We adopted Hotelogix’s Cloud Hotel PMS System for one primary reason – get the best and be future-ready. The automation now saves 90% of our time, thus helping us concentrate on guest service.

Motels

Hotelogix

MAY 1, 2025

Introduction: Why Hoteliers Should Understand Bidding Platforms As rate parity, OTA commissions , and last-minute booking behaviors evolve, hotel bidding platforms are changing the game. What Are Hotel Bidding Sites? FAQs On Hotel Bidding Q1. Are bidding platforms effective for independent hotels?

Occupancy

MediaBoom

MARCH 14, 2024

By bidding on relevant keywords related to your hotel and its offerings, your ads can appear at the top of search engine results pages (SERPs) almost instantly. Cost-Effective with Measurable ROI A major benefit of PPC advertising lies in its economic efficiency. Here’s the impact of influencer partnerships on hotel marketing.

Digital Marketing

Travel Media Group

DECEMBER 12, 2018

Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending and hotel marketing. In saying that, if this is your first time implementing some of these traditional avenues of advertising, I would caution you to really have a system in place to be able to track your ROI. I'm your host, Ryan Embree.

Marketing

Xotels

DECEMBER 12, 2024

Whether youre struggling with visibility, grappling with high OTA commissions, or trying to boost direct bookings, this guide will give you actionable advice to refine your strategy and make it work for you. Article Summary What Are Hotel Distribution Channels? Bridging the gap between hotel marketing and distribution.

OTA

Xotels

AUGUST 15, 2022

Capturing more market share, or penetrating new markets was just not in their mindset. Especially in resort hotel markets, tour operators have for too long influenced hoteliers on how to run their business. How will we attract our different client target markets and niche guest segments. Email marketing.

Marketing

eZee Absolute

OCTOBER 24, 2024

This boosts visibility and drives direct bookings by attracting price-sensitive travelers who are ready to book Imagine a tool that allows hotels to create exclusive offers for metasearch users, such as a limited-time discount or a complimentary room upgrade for bookings made through a specific platform.

Hotels

Hotel Speak

APRIL 12, 2023

The team analyzes market trends and sub-market segmentation to understand the optimal room product, hotel positioning, and most efficient method to deliver maximum ROI.

Revenue Management

eZee Absolute

SEPTEMBER 13, 2023

According to Hotel Mize , online travel agencies (OTAs) accounted for 40% of global hotel bookings in 2023. Listening to guest opinions and preferences can help hotels prioritize which changes are most important and which may not align with their target audience.

Consumer

eZee Absolute

NOVEMBER 19, 2023

On top of that, you can launch an online marketing campaign to attract bookings, since these strategies provide a quick ROI. And that’s the best thing you can do about dealing with such hotel industry challenges. And because of the decisions based on assumptions, many hotels are forced to close down in a short span.

Hotels

MediaBoom

AUGUST 5, 2024

A clever, engaging social media presence can do more for your hotel’s brand at a low cost than anything else on this list. Hiring a hotel marketing agency allows you to lean on the experts to boost engagement, increase bookings, and stay relevant on consumers’ radars. Need Expert Guidance?

Display Ads

MediaBoom

AUGUST 6, 2024

The style in which you promote your hotel branding can either build or destroy your reputation. People have a high level of faith in OTAs. A cohesive brand, social evidence reviews, and even live chat are all features that contribute to the trustworthiness of your hotel. How long does it take to build a strong hotel brand?

Branding

Cloudbeds

SEPTEMBER 18, 2024

Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.

Operations

Hotelogix

JANUARY 29, 2025

Integration capabilities with other hotel systems Open APIs : Link up with outside apps to create a custom tech setup. It's like your hotel's own superhero squad! Channel manager integration : Keep Online Travel Agencies (OTAs) and your booking system in sync without effort. Your room knows you better than you do!

Management

Travel Media Group

OCTOBER 23, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in, and we check out what’s trending in hotel marketing. And guess what, you get some dividends with the OTAs for responding to all your reviews and other things on top of that, you know, you get three really powerful pieces of ROI out of review response.

KPI

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Hyper-target.

Hotel Marketing

Cloudbeds

OCTOBER 17, 2024

A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests. A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that.

OTA

Xotels

JULY 5, 2022

If these keywords match the kind of experiential stay you offer – especially if it is a more niche experience concept – you will be able to position your hotel for optimal ROI. Research your market well and often. Carrying out proper market research on a periodic basis, such as quarterly, is critical.

Hotels

Little Hotelier

APRIL 14, 2025

Learn more Why small hotels should market to tourists Small hotel owners can no longer rely on listings alone. The level of competition on OTAs is becoming so great that your hotel risks getting lost in the noise, particularly with bigger players simply paying to push their listings up the results page.

Marketing

MediaBoom

MAY 2, 2025

Hospitality email marketing is the strategic use of email campaigns by hotels, resorts, and other hospitality businesses to drive direct bookings, build guest loyalty, and boost revenue through personalized, automated, and data-driven communicationbypassing third-party platforms and connecting directly with potential and returning guests.

Email Marketing