Hotel Speak

MARCH 15, 2024

Shaking up the mid-scale hotel market, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. Graduate Hotels, known for its youthful vibe and focus on local university connections, boasts 33 properties across the United States and United Kingdom.

Scale

Belza

FEBRUARY 5, 2023

Leverage Hotel Fitness Programs to Increase Hotel & Resort Market Share | Hotel Marketing

Resorts

Hotel Speak

JANUARY 23, 2024

For hotel marketers, navigating this new landscape means ditching the rearview mirror and focusing on the winding road ahead – a road packed with trends that demand both agility and vision. And competition intensifies – vacation rentals and alternative accommodations nibble at your market share.

Hospitality

Hotel Business

NOVEMBER 15, 2023

Successfully refinancing the Sheraton New York Times Square’s loan is a key component of our strategy to help the hotel capture additional market share and ensure it remains a premier destination on a long-term path for continued success,” said Andrew Farkas, managing member/chairman/CEO, Island.

Closing

gcommerce

OCTOBER 11, 2024

I left Inbound Marketing Conference 2024 feeling mentally exhausted by the amount of content and ideas I consumed, yet inspired by being surrounded by others looking for ways to keep finding ways to do our jobs better - for our companies, our clients and because of our passion for the field.

Market

Travel Media Group

JUNE 12, 2019

Ryan and Anne give tips on how to modernize your B&B’s marketing strategy and optimize your property’s presence online. They share several examples of how to leverage websites, social media, and online reputation in order to gain market share and grow online revenue. I'm your host, Ryan Embree.

Market

gcommerce

MAY 3, 2023

Actively engaging with your content makes your hotel more memorable, making clicks a slightly more accurate representation of awareness than impressions. Impression Share/Market Share Part of building awareness is cutting through the noise; impression share can help determine if you’re doing so successfully.

Market

gcommerce

APRIL 1, 2024

As you read this, you're likely content with your hotel marketing and distribution strategy. In many cases, that is the difference between winning and losing, between premium market share and living at the bottom of the STR report rankings. At this moment in time, few have gravitated towards uncapped metasearch marketing.

OTA

Travel Media Group

MARCH 16, 2022

Host Ryan Embree discusses how hotels can position themselves to capture market share and secure bookings from both engaged couples and wedding guests. Suite Spot Podcast · 95 - How to Attract Weddings to Your Hotel Episode Transcript Our podcast is produced as an audio resource. Listen now! I'm your host, Ryan Embree.

Digital Marketing

gcommerce

NOVEMBER 17, 2023

This enables businesses to approach their market in two distinct ways. The first is to capture an entirely new market, who has not yet engaged with your brand. This approach will not offer an immediate ROI, but can cultivate a larger market share reach for your brand and may ultimately lead to a higher return in the long run.

Market

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing

Hotel Speak

JULY 24, 2024

Furthermore, by receiving the reservation’s Virtual Credit Card (VCC) details in the PMS, hotels can streamline the payment process, improving operational efficiency and guest satisfaction.

OTA

Travelboom Marketing

JULY 31, 2023

According to a Market Analysis Report by Grand View Research , the global wellness tourism market size was estimated at $814.6 Further, North America dominates this market share at nearly 40%. So, how can hoteliers tap into this colossal market? billion USD in 2022 and is expected to reach $923.6

Travel

Travel Media Group

DECEMBER 30, 2020

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what's trending in hotel marketing. And our webinars focused on managing communication strategies, optimizing market share, and offsetting group travel loss to ensure that we covered major industry areas that were negatively impacted by the pandemic.

General Manager

Xotels

AUGUST 15, 2022

Capturing more market share, or penetrating new markets was just not in their mindset. Especially in resort hotel markets, tour operators have for too long influenced hoteliers on how to run their business. Sorry, I just had to get this rant off my chest. But unfortunately, it is very typical for our industry.

Market

Travel Media Group

SEPTEMBER 6, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. Not looking at your local competition to see, maybe there’s some opportunities there to talk about what might be opportunities for you to take more market share. I’m your host, Ryan Embree.

Travel

Up Hotel

DECEMBER 9, 2024

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick.

ROI

Travel Media Group

MARCH 1, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing. Why did you and your team decide to make this upgrade and, and create video content for hotels? They’re looking for opportunity to capture more market share. Thank you for joining us today.

Hotels

Hotel Speak

MARCH 13, 2024

Expanded market reach & revenue growth: Unique distribution strategies help businesses access new geographical territories, demographics, and partnerships. The resulting boost in market share directly translates to higher revenues.

Global Distribution System

SiteMinder

SEPTEMBER 10, 2023

Mobile’s share of online direct bookings is expected to grow over the next two years for both the US and Europe, but the report from Phocuswright highlights some concerns that independent hoteliers raise when it comes to competing for market share effectively with mobile technology. How do you pull ahead? With ‘micro-moments’.

Hotels

Hotelier Magazine

JULY 9, 2024

By Nicole Di Tomasso According to Avison Young’s Canada Hotel Market Report, Canada’s hotel industry demonstrated a strong recovery in 2023, surpassing pre-pandemic levels in key performance indicators (KPIs) such as Average Daily Rate (ADR), Revenue Per Available Room (RevPAR) and occupancy.

Average Daily Rate

Travel Media Group

JULY 6, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. We talked about this on this podcast about how to attract Gen Z and how to capture market share from Gen Z travelers. Before republishing quotes, we ask that you reference the audio.

Hospitality

Hotelogix

OCTOBER 14, 2023

Market Penetration Index or MPI In order to compete in the market with your hotel property and services it is very important for a hotelier to find out how their hotel stands in the domestic market. The result you obtain : if it is more than 100 this shows that you have a dominance on the market.

KPI

MediaBoom

AUGUST 6, 2024

It encompasses everything from the hotel’s name, logo, and tagline to its overall atmosphere, service, and guest experience. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. While branding builds a strong foundation, marketing brings in the customers.

Branding

Travel Media Group

JULY 19, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. Before republishing quotes, we ask that you reference the audio. I’m your host, Ryan Embree.

Hospitality

gcommerce

MARCH 20, 2023

Indeed we believe that this change presents a tremendous opportunity for smart hotels to gain market share and win new customers, in large part because many in our industry will be caught flat-footed. They’ll continue their marketing behaviors unchanged while wondering why they’re getting their butts kicked all of a sudden.

Digital Marketing

Xotels

APRIL 3, 2024

Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair market share: with more hotels forecasted to open every year , gaining a fair market share will become more difficul t each year.

Revenue Management

Travel Media Group

FEBRUARY 8, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. How do you reach travelers digitally and make sure you’re in the best position to capture more market share? You know, like we said, that guest experience is truly crucial to market share.

Hospitality

Travel Media Group

MARCH 22, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing. Before republishing quotes, we ask that you reference the audio. I’m your host, Ryan Embree. Hello everyone, and welcome to another episode of The Suite Spot. This is your host, Ryan Embree.

Hospitality

MediaBoom

JULY 19, 2023

It’s important to note that a luxury travel brand name does not sell itself; it must pair its roster of services with a robust luxury travel marketing strategy to meet customers where they are and stay ahead in the rat race. Top 5 Luxury Hotel Brands Here’s a list of the most luxurious hotel brands for you to check out.

Branding

Cloudbeds

SEPTEMBER 18, 2024

It can also be used as part of your marketing strategies to highlight the features guests love in hotel marketing campaigns. Guest feedback data can be used to understand guest sentiment, identify trends and patterns, and prioritize the improvements that will bring the greatest benefits to guest satisfaction and loyalty.

Operations

Hotel Speak

MARCH 20, 2024

of market share and a revenue of USD 461.65 Multigenerational Travel & Grand Gatherings Another two travel trends which have leaked into the luxury travel market include the increase in multigenerational family holidays and the newer concept of Grand Gatherings.

Travel

eZee Absolute

SEPTEMBER 27, 2023

If they’re leaving good reviews and talking about your hotel’s unique offerings, it means your USP is making them happy. Market Share : Compare how well your hotel is doing compared to others in your area. If your USP is a hit, you’ll see your hotel outshining the competition.

Market

Travel Media Group

AUGUST 24, 2022

Ryan Embree: Welcome to the Suite Spot where hoteliers check in and we check out what’s trending in hotel marketing. And they were trying to maybe steal some of that market share. Before republishing quotes, we ask that you reference the audio. I’m your host, Ryan Embree. Hello everyone.

Travel

Travel Media Group

DECEMBER 21, 2022

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. And Travel Media Group certainly is here to assist for any of those hotels, hotel groups and brands that are looking to do that. Before republishing quotes, we ask that you reference the audio.

Events

gcommerce

APRIL 12, 2023

If you’ve been a loyal Google paid search advertiser all these years and you’re not running Google Hotel Ads via metasearch advertising then you’re losing out on a very large portion of the Google hotel search ecosystem. One that could be driving a substantial amount of direct revenue for your hotel.

Hotels

SiteMinder

FEBRUARY 8, 2024

According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. Meanwhile, the largest Travel & Tourism market is the Hotels market with a projected market volume of US$93.62bn in 2024.

Market