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Artificial intelligence is no longer a futuristic concept in the hotel industry—it’s an essential driver of performance in today’s hyper-competitive digital landscape. In this article, we’ll explore how AI is transforming three key pillars of hotel commerce: channel management, CRM, and direct booking engines.
Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key HotelMarketing Trends for 2025? In 2025, hotelmarketing is becoming smarter, more personal, and more interactive.
The Campaigns Manager addresses critical pain points in the hospitality sector, allowing hotels to automate communications triggered by key guest actions , such as booking confirmations, check-in notifications, or departure messages. Arrival Essential details such as Wi-Fi codes, check-in instructions, and breakfast schedules.
Upsell & Promo Tools : Drive more revenue per booking with add-ons, promo codes, and package deals. c) Flash Sales to Create Urgency Use short-term, high-value deals to create FOMO and boost conversions during low seasons or upcoming events. In fact, many travellers trust peer reviews more than hotelmarketing.
Use AI to track their past bookings and suggest tailored offers, such as room upgrades or access to Songkran-themed events based on their history. For example, AI could recognize a returning guest and offer them a Songkran Special Experience package that includes exclusive access to local events!
This enables instant alerts on drops in conversion rates, underperforming channels, or missed upsell opportunities. Hotel managers can filter performance by date range, agent, tag, unit, or channel—generating actionable insights in seconds and identifying exactly where and when conversion issues are happening.
This enables instant alerts on drops in conversion rates, underperforming channels, or missed upsell opportunities. Hotel managers can filter performance by date range, agent, tag, unit, or channel—generating actionable insights in seconds and identifying exactly where and when conversion issues are happening.
You can go further by offering cultural tours, partnering with local museums and galleries, and providing information about local events and festivals. Hoteliers can take this concept further by organsing social events, ideas such as game nights, movie nights or group tours can all provide pockets of interaction and fun for single guests.
HotelMarketing is only effective if the execution is done right. The core of a good hotelmarketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Find out more here.
With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotelmarketing strategies that captivate guests and boost bookings. Hotelmarketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.
Network with industry leaders, gain valuable insights from expert speakers, and discover innovative new suppliers at this unmissable event. To help make the most of your time at the Independent Hotel Show London, we’ve compiled this quick list of must-visit hotelmarketing and hotel technology exhibitors.
A proper email marketing and communication strategy will drastically improve your hotel’s ability to engage with customers, build guest loyalty, and drive direct repeat business, which will set you apart from your competitors. Before we dive in, be sure to visit our ultimate guides to hotelmarketing and guest loyalty.
Offering diverse dining options, themed events, and unique culinary experiences helps attract guests and drive F&B sales. Concierge Services: You can charge by offering premium concierge services, such as arranging restaurant reservations, event tickets, or private tours. Imagine if a hotel only made money from renting rooms.
Second, you still have to invest in marketing efforts to attract travelers and remain competitive. Include upsells and add-ons during the booking process Let guests personalize their stay as much as possible using add-ons, upsells, and packages integrated into your booking engine.
Read on for a list of proven hotel revenue management strategies that work when you need to turn a profit. When you see seasonal peaks and annual events affecting occupancy rates and reservation types, then you can adjust room pricing, add-on services, and staffing to achieve the most efficient, profitable combination.
By working with a central hub to manage all suppliers, hotels can ensure contracts are regularly tendered, and prices compared and updated. With visibility into hotel occupancy, and meetings and events, F&B managers can place orders based on more accurate forecasts of in-house demand to prevent over-ordering and potential waste.
In a nutshell, yield management means adjusting your room rates in real-time based on demand , seasonality, events, and even the day of the week. You can apply the same principle to your hotel rooms. What events drive demand in your area? Segment Your Market: Not all guests are created equal. Sounds simple, right?
For instance, if the majority of guests are professionals staying one or two days for business meetings, marketing family-friendliness isn’t very effective. Time- and Location- Specific Marketing Campaigns. Big data for hotels offers many exciting opportunities beyond these four applications.
Hotel packages are more than just bundled offerings; they’re a strategic asset that can significantly elevate your business on multiple fronts. Here’s why they’re beneficial: Revenue diversification Hotel packages allow you to diversify your revenue streams by upselling various services and amenities.
It allows your hotel to tap into markets that can be impossible to reach through traditional hotelmarketing efforts. The corporate travel market can be a particularly valuable one to tap into, as it can be less price sensitive and can significantly boost mid-week and low season occupancy rates.
Maximize sales with a results-driven team In the bustling hospitality sphere, mastering sales techniques can set a hotel apart. It begins with laying out realistic targets, then on-point upselling and cross-selling, culminating in the art of tailoring unique sales alternatives. Click below to get your FREE download.
By gauging the strengths and weaknesses of other hotels in the vicinity, one can identify unique selling points and potential market gaps. By analysing historical data, current bookings, local events, and even broader market trends to identify patterns, your hotel can anticipate busy and quiet periods.
Here are a few examples: Better loyalty programs: by tracking guest activity and preferences, hotels can offer personalised rewards such as discounts, free room upgrades, or access to exclusive events. This approach can lead to the creation of fresh revenue streams, heightened competitiveness, and a renewed brand appeal.
Alternatively, during low season periods, such as winter months or weekdays, hotels may offer discounted rates to attract customers and fill their rooms. By using dynamic pricing strategies, hotels can also adjust prices for specific events or promotions to attract more customers and increase their revenue.
Margins at hotels and other accommodation properties can be manipulated in a number of ways, from reducing expenses to increasing revenue in specific areas to contribute to better overall finances. This blog will give you a full guide to hotel profit margins and how you can boost the profitability of your hotel or accommodation business.
CPA <20%) This requires that hotels to take a different and more fluid approach to their hotelmarketing budget allocation. PPC Campaigns Pay-per-click (PPC) advertising is a cornerstone of successful hotelmarketing, enabling properties to target potential guests with precision.
How Can Hotels Prepare for Diwali? Host a special event. Have a strong hotel technology stack. Spread the word through marketing. A Little Something for International Hotels. Host a special event. Events are one of those special things that people usually look for when they explore hotels and gateways.
Upselling using Personalized Recommendations: Using machine learning techniques, AI algorithms analyze guest data collected from hotel management system s. Through this method, AI can identify upselling opportunities by leveraging guest preferences and historical data.
It can also be used as part of your marketing strategies to highlight the features guests love in hotelmarketing campaigns. If costs climb without commensurate increases in hotel revenue, it can weigh heavily on the hotel’s balance sheet. Guest experience key performance indicators (KPIs).
Here’s the scoop: Dynamic pricing strategies : AI-powered systems adjust rates in real-time based on demand, events, and competitor pricing, maximizing revenue per available room (RevPAR). Upselling on steroids : Intelligent systems identify opportunities to offer personalized upgrades and services, increasing average guest spend.
With causal AI, it’s possible to integrate traditional demand signals and dynamic pricing with billions of forward-looking data points, such as local events and metasearch information, to detect popular search dates before a booking occurs. This allows hotels to attract price-sensitive guests without offering unnecessary discounts.
Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Advance Sales: The hotel product, represented by rooms, can be sold in advance, enabling revenue managers to strategically plan and optimize occupancy levels over time.
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