This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key HotelMarketing Trends for 2025? In 2025, hotelmarketing is becoming smarter, more personal, and more interactive.
During the Stay Timely updates on on-site events, loyalty programme offers, or promotional campaigns to boost in-stay revenue. Hotels can monitor engagement metrics such as delivery rates, open rates, and click-through rates to measure campaign success.
Track performance metrics regularly and adjust allocations based on results. Now that your targeting strategy is in place, let's explore how to measure the success of your segmentation efforts.
In this episode, Alexi Khajavi, President of Hospitality, Travel & Wellness at Questex, joins the Suite Spot to give listeners a preview of the upcoming NYU IHIF 2025 event taking place in New York City on June 1-June 3, 2025. ’cause we’re gonna turn our attention to the NYU IHIF event. I’m your host, Ryan Embree.
Hotel managers can filter performance by date range, agent, tag, unit, or channel—generating actionable insights in seconds and identifying exactly where and when conversion issues are happening. Reduce dependency on high-commission platforms by optimizing high-ROI owned channels. The result?
Hotel managers can filter performance by date range, agent, tag, unit, or channel—generating actionable insights in seconds and identifying exactly where and when conversion issues are happening. Reduce dependency on high-commission platforms by optimizing high-ROI owned channels. The result?
Example keywords: “Luxury resort in Santorini” “Family-friendly hotel in Algarve” “Pet-friendly lodge in Patagonia” Avoid generic phrases like “Welcome to paradise” that offer no SEO value. Add a link to your booking engine or website Use a direct booking link or a tool like Linktree to feature multiple CTAs (rooms, offers, events).
announced its new Nomadix Energy Management Solution that addresses the market need to reduce operational costs and reach sustainability goals. The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI).
The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. Hotel leaders should not rely solely on feedback forms or review sites.
With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotelmarketing strategies that captivate guests and boost bookings. Hotelmarketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.
As we enter the fourth quarter of the year, hotelmarketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotelmarketing budget. Conversion Metrics: Is your website driving bookings, leads, quotes, and/or other success events?
CPA <20%) This requires that hotels to take a different and more fluid approach to their hotelmarketing budget allocation. PPC Campaigns Pay-per-click (PPC) advertising is a cornerstone of successful hotelmarketing, enabling properties to target potential guests with precision.
Network with industry leaders, gain valuable insights from expert speakers, and discover innovative new suppliers at this unmissable event. To help make the most of your time at the Independent Hotel Show London, we’ve compiled this quick list of must-visit hotelmarketing and hotel technology exhibitors.
Conversion events are an important bit of data for your company’s growth and success in your PPC endeavours. Benefits of tracking conversion events: Measure the results of all their digital marketing activities- Was your campaign successful? They also design and build conversion event forms.
Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotelmarketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.
In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotelmarketing strategies to drive bookings through their own portals. Hotel Brand Protection 4.
More intelligent forecasting and cost control, enabled by technology, is able to help hotels more effectively respond to market changes. Operational efficiencies Implementation of technology should pay for itself, delivering a significant ROI as it improves overall profitability.
Hotel website content is one of the main things that the search engine uses to decide how relevant and authoritative a web page is, and therefore how high it should rank. How to create a hotel content marketing strategy Content marketing should form a key component of your larger hotelmarketing strategy.
A proper email marketing and communication strategy will drastically improve your hotel’s ability to engage with customers, build guest loyalty, and drive direct repeat business, which will set you apart from your competitors. Before we dive in, be sure to visit our ultimate guides to hotelmarketing and guest loyalty.
When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience. The more tailored the advertising, the better your return on investment (ROI), because the ads home in on the searchers most likely to convert.
By bidding on relevant keywords related to your hotel and its offerings, your ads can appear at the top of search engine results pages (SERPs) almost instantly. Cost-Effective with Measurable ROI A major benefit of PPC advertising lies in its economic efficiency. Here’s the impact of influencer partnerships on hotelmarketing.
Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending and hotelmarketing. In saying that, if this is your first time implementing some of these traditional avenues of advertising, I would caution you to really have a system in place to be able to track your ROI. I'm your host, Ryan Embree.
Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar. Map the events, conferences, expositions, trade fairs, concerts, holidays, vacations, long weekends, etc to the following year. Capturing more market share, or penetrating new markets was just not in their mindset.
Every year, the marketing industry eagerly awaits Google Marketing Live, Google’s annual event to showcase what’s new in the world of Google advertising. Discover our key takeaways from Google Marketing Live 2024 below.
Moreover, 81% of marketers using AI report its effectiveness in assisting them in their roles ( Hubspot, 2024 ). Notable companies like Google have already implemented AI in their AdWords to help marketers achieve optimal ROI when managing PPC campaigns. Ahrefs offers a free topic generator tool for any marketer.
These changes have been influenced by a variety of factors, including advances in technology, socio-cultural shifts, and global events like the pandemic. They now expect a personalized and seamless experience from the moment they start searching for a hotel. Evaluating the expected ROI is essential for prioritizing initiatives.
In luxury, marketing and sales must be 360° From personalized in-store service to exclusive events and engaging online content, luxury brands must create an interconnected world that immerses customers in their narrative and lifestyle. Not looking for ROI or wealth contribution but a sensation of the highest level.
While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotelmarketer. Universal Analytics contains years of essential data that digital marketers reference to make informed decisions. It’s imperative that hotelmarketers are able to make data-driven decisions.
RELATED: How Creating Content Builds Relationships and ROI in the Hospitality Industry Why is Relationship Marketing Important for Hotel Sales Pros? Additionally, a strong relationship can help break down barriers, such as price and value, that might otherwise prevent an individual from booking their event.
As the travel industry continues to move into recovery, hotelmarketers can optimize their social presence now in order to create more opportunity to capture future bookings. Within this article we’ll provide a top-level view of best practices for building a social media platform strategy in order to maximize your marketing potential.
Hotel staff can manage distribution settings, adjust pricing, and monitor performance from any location, ensuring quick and accurate responses to market changes. The technology also provides robust security measures, protecting sensitive distribution data and ensuring continuity even in the event of technical disruptions.
This desire goes beyond the physical product to encompass the entire purchasing experience, from limited editions to members-only events. They follow high-end brands on social media, attend brand events, and stay informed about the latest offerings. Brands that can deliver this level of customization stand to gain a loyal following.
It can also be used as part of your marketing strategies to highlight the features guests love in hotelmarketing campaigns. Each channel generates valuable data on conversion rates and return on investment (ROI) to determine how best to allocate resources. Guest experience key performance indicators (KPIs).
What does it mean to be a part of the events industry in 2019? For venues and planners, that means looking into the crystal ball to get ahead of event trends and expectations. Here, we cover the top 19 trends which promise to shake up event planning and hospitality in 2019 and beyond. Well for starters, don’t blink.
Hotel website design is a crucial piece of any luxury hotelmarketing strategy. Consider the fact that up to 60% of people are searching for hotel bookings on their mobile devices. In today’s digital landscape, a responsive hotel website isn’t just a luxury, it’s a necessity.
Here’s the scoop: Dynamic pricing strategies : AI-powered systems adjust rates in real-time based on demand, events, and competitor pricing, maximizing revenue per available room (RevPAR). Smart tech isn’t just about impressing guests – it’s a powerful tool for boosting your bottom line.
Ryan Embree: Welcome to Suite Spot, where hoteliers check-in, and we check out what’s trending in hotelmarketing. And guess what, you get some dividends with the OTAs for responding to all your reviews and other things on top of that, you know, you get three really powerful pieces of ROI out of review response.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotelmarketing. Before republishing quotes, we ask that you reference the audio. I’m your host, Ryan Embee. Hello everyone, and welcome to another episode of The Suite Spot.
Here we break down strategies to maximize ROI on direct channels. Ad retargeting tools also allow you to create ads with AI-generated content and set your own investment budget to streamline hotelmarketing efforts. Although additional services may come with a fee, being added to hotel listings is typically free of charge.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotelmarketing. What a difference the right management company can make in terms of performance and ultimately ROI. I was at their hotel, for example, for an event. I’m your host, Ryan Embree.
If these keywords match the kind of experiential stay you offer – especially if it is a more niche experience concept – you will be able to position your hotel for optimal ROI. Research your market well and often. Carrying out proper market research on a periodic basis, such as quarterly, is critical.
Marketing and brand management The days when hotelmarketing was limited to brochures and third-party listings are long gone. Todays hotel leaders must understand digital marketing, reputation management, and brand storytelling to drive visibility and loyalty.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content