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Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key HotelMarketing Trends for 2025? In 2025, hotelmarketing is becoming smarter, more personal, and more interactive.
Skift Take: The hotel sector in the Asia Pacific is doing better than before, but filling rooms — especially with business events — will take a bit longer. Peden Doma Bhutia Read the Complete Story On Skift
The countdown is on to the 2024 Asia Pacific Hotel Industry Conference and Exhibition (AHICE) – the hotelevent where deals get done – with a number of new program items just announced. Footy fan or not, this sporting event is not to be missed. Find out more about the AFL Showdown and purchase tickets.
Artificial intelligence is no longer a futuristic concept in the hotel industry—it’s an essential driver of performance in today’s hyper-competitive digital landscape. In this article, we’ll explore how AI is transforming three key pillars of hotel commerce: channel management, CRM, and direct booking engines.
Question for Our HotelMarketing Expert Panel How can hotels effectively market and sell their conference and event spaces? What are the best practices and tips for achieving success?
People travel more to visit family and friends during this time, leading to an overflow of events, restaurant reservations, hotel bookings, and other seasonal activities. This demand affects those in customer-facing roles and puts a lot of pressure on hospitality marketers.
Leading Hoteliers, investors, executives and advisors are headlining the latest London Hotel Summit by AHICE , being held at Pan Pacific London on July 18. The post Video: Stellar speakers and global executives to headline the 2025 London Hotel Summit by AHICE appeared first on Hotel Management.
The 2025 Australian Open is in full swing and hotels across Melbourne are enjoying a flurry of activity as visitors descend on the city. This years event is expected to draw record fan numbers an bring an increase of up to 10% in Melbourne city hotel room bookings, across main tournament days, according to Accommodation Australia.
An improvement in economic conditions is on the horizon with leisure and business tourism set to benefit, according to CBRE Director – Hotels and Leisure, Peter Hamilton. Following an initially strong recovery in demand following international border openings in mid-2022, demand growth slowed in most New Zealand hotelmarkets from early 2024.
A strategic and diversified calendar of citywide events play a crucial role in driving hotel demand in Australia's hotelmarkets, new CBRE research shows.
Following a major refurbishment of the existing 152-room Rydges hotel in line with QT’s bold design, the combined QT Queentown will feature a total of 221 rooms, the majority of which will feature guest balconies overlooking the Lake Wakatipu waterfront.
Victoria and South Australias hotelmarkets continue to perform well, according to JLL Hotels & HospitalityManaging Director & Head of Investment Sales, Peter Harper. The post Exclusive: unpacking Melbourne and Adelaides hotelmarket growth appeared first on Hotel Management.
Hotels in Queenstown, Christchurch and Rotorua have enjoyed a strong start to the year with increased room rates, driven by an uptick in international visitors, while New Zealands main centres of Auckland and Wellington saw a decline. to NZ$239 in Queenstown for the year ending 31 March.
The high-rise levels of the tower will include 98 luxury apartments, totalling 12,671sqm, while an 11,068sqm 5-star lifestyle hotel will occupy the low to mid-rise section of the tower, featuring 285 premium rooms with bar, restaurant and conference facilities.
Hotel Speak, a leading online news resource for hotelmarketing news and insights, is thrilled to announce a media partnership with The National HotelMarketing Conference (NHMC) – the UK’s only dedicated annual conference for the hotelmarketing and sales community, to be held on May 2nd at the Hilton at St.
The Aloha Hotel Industry Conference and Exhibition (AHICE) has been launched in Hawai’i with over 100 delegates at the Outrigger Reef Waikiki Beach Resort this week (Nov 29). I am confident that this event will evolve and grow in the future.
Along with Google Marketing Live on Wednesday, Google I/O took place this week, and between the two, they announced an incredible list of updates (100+ between the two events!). They are starting with event tickets but plan to roll this out to restaurant reservations and local appointments. It was a busy week for Google.
With an eye to accommodation, the opening of Te Pae in Christchurch in May 2022 has had a notable impact on the city’s hotel sector by attracting major events and contributing to the revival of the local economy.
Let's explore how market segmentation can become your hotel's greatest competitive advantage through five essential aspects: Understanding the basics Identifying profitable segments Customizing services Implementing targeting strategies Measuring success.
Google Business Posts can cover a variety of topics, with post types including “Events,” “Offers,” and the open-ended “Update.” These posts appear as part of your hotel’s Google Business Profile listing, showing in both Maps and the standard Google results page.
Over 550 hotel industry professionals descended on Wellington’s new Takina Convention and Exhibition Centre for the second Aotearoa Hotel Industry Conference and Exhibition, marking a new attendance record for the event. The post All the action from a record-breaking AHICE Aotearoa appeared first on Hotel Management.
With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotelmarketing strategies that captivate guests and boost bookings. Hotelmarketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.
“Following years of substantial construction cost inflation, it is now unfeasible to develop world-leading, premium specification luxury hotels in Australia’s capital cities,” he said. These Ritz-Carlton’s represent the pinnacle of Australia’s luxury hotelmarket and are unlikely to see new competition for the foreseeable future.”
HotelMarketing is only effective if the execution is done right. The core of a good hotelmarketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H.
Hosted by HM Magazine, the popular Hawaiian event will take place on Thursday 7 and Friday 8 November in Honolulu at the Outrigger Reef Waikiki Beach Resort and the Ala Moana Hotel by Mantra. I am confident that this event will evolve and grow in the future.
Hotels still face many challenges, including the ongoing talent shortage and the slow return of large business meetings and events - the bread and butter for many urban properties. However, leisure travelers, especially those taking drive vacations or traveling domestically, and trends in remote work, continue to fuel growth.
With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotelmarket trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.
The transformation will be guided by Catalyst HotelMarketing, a proprietary marketing program developed by Bruce A. The inn currently features a full-service spa, indoor pool, meeting and event space, fitness center, game room and on-site dining. Percelay, MVC founder/chairman.
The 34-room hotel, in the “Paris End” of the CBD, joins Tabet’s local hotel portfolio which includes The Royce Hotel on St Kilda Road and The Lyall Hotel in South Yarra. The hotel features a rooftop pool and events venue, cocktail bar and boardroom.
Opportunities abound in the Fijian hotelmarket – that was the message to the more than 350 hotel industry leaders that gathered at Sofitel Fiji Resort and Spa this week for the AHICE Fiji Islands Investment in Tourism Summit.
If your current hotelmarketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.
Marriott Bonvoy is celebrating a successful Australian Open as the events official accommodation partner for the fourth year running, with increased occupancy at its 10 Melbourne hotels, enhanced brand awareness and greater member engagement.
As we enter the fourth quarter of the year, hotelmarketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotelmarketing budget. Conversion Metrics: Is your website driving bookings, leads, quotes, and/or other success events?
The Aloha Hotel Industry Conference and Exhibition (AHICE Aloha) is set to make its return to Hawai’i in November 2024 following its successful debut last year. I am confident that this event will evolve and grow in the future.
Good Morning Hospitality is for hospitality professionals, including hoteliers and property managers, looking to stay informed about current events and trends. Great Events Hosted by Cvent, Great Events focuses on the events industry, discussing best practices, trends, and insights into planning and executing successful events.
c) Flash Sales to Create Urgency Use short-term, high-value deals to create FOMO and boost conversions during low seasons or upcoming events. In fact, many travellers trust peer reviews more than hotelmarketing. For example, “Stay 2 nights and get 10% off your Jazz Fest ticket” makes your hotel the obvious choice.
Whether they revolve around sports, fashion, music or art, public events possess a unique power to bring together diverse crowds from across the globe. Let’s explore some ways you can seize the moment and turn local event traffic into increased direct revenue.
However, leisure demand has increased, and the city is preparing to host several large events in the coming years, supporting a positive outlook. The primary factor limiting the recovery is the stagnant commercial and group demand segments.
In this article, we will pinpoint the trends, innovations, upcoming events, and challenges that are shaping the future of the Los Angeles hotel industry. Los Angeles, the entertainment capital of the world, boasts a thriving tourism industry that draws millions of visitors every year.
Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. February 23-25 | Francis Marion Hotel | Charleston, SC.
The Australian HotelMarket continues to showcase immense resilience and attractiveness to investors, supported by improved liquidity and robust trading growth,” said JLL Hotels and Hospitality Group Managing Director and Head of Investment Sales Australasia, Peter Harper.
Garcon Bleu, Sofitel Adelaide “We’re excited about Salter Brothers’ first foray into the South Australian market, which has proven to be a premium events, business and tourism destination,” said Salter Brothers Managing Director, Paul Salter. billion.
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