Fuel Travel

MARCH 28, 2024

It is a key indicator of a hotel’s performance as it measures both occupancy rates as well as average daily room rates. For hoteliers, maximizing RevPAR is essential for driving revenue growth and maintaining competitiveness in the market. RevPAR = Average Daily Rate (ADR) x Occupancy Rate (%). How do you optimize RevPAR?

Revenue

MediaBoom

JUNE 22, 2023

Digital marketing for real estate encompasses strategies like branding, SEO, website design, content marketing, advertising, and more. Realtors can use marketing to develop or strengthen a brand, increase lead generation, build more qualified leads, and expand their audience. Mediaboom is here to help.

Real Estate

Inn Quest

MARCH 2, 2023

Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next. For example, you can use social media platforms like Instagram and Facebook to showcase the unique features of your hotel and target potential guests who are planning a vacation in your area.

Management

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain. based on your projected occupancy and service levels.

Business

STAAH

JULY 8, 2024

Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Here’s a comprehensive guide to help accommodation providers optimize their efforts and maintain steady occupancy rates during economic downturns.

Digital Marketing

Travelboom Marketing

DECEMBER 15, 2022

Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season.

Sales

Social Tables

SEPTEMBER 22, 2017

If a hotel knows that most people come to it because of its location as opposed to its amenities, they can heavily market that feature to maximize their appeal. Improving Occupancy Rates Using Big Data for Hotels. Email marketing, hotel productivity, and upselling are some of many ways to use this data.

Cancellation

Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. These types of promotions are great for when you need to fill occupancy fast and should not be used all the time.

OTA

MediaBoom

MARCH 14, 2024

Email Marketing Email marketing remains a powerful tool for hotels, allowing them to maintain direct communication with past, present, and potential guests. Sending these messages immediately after their stay Here’s how email marketing can be leveraged effectively in the hospitality industry.

Digital Marketing

SiteMinder

APRIL 11, 2024

Multi-channel approach : Leverage various marketing channels, including social media, email marketing, content marketing, and partnerships, to reach your audience where they are most active. As a result, we have been able to increase both our ADR and occupancy rates.”

Dining

Travel Media Group

DECEMBER 12, 2018

This list will help you build a strategy to make sure that you are getting the most revenue out of your business in a time of low occupancy and ADR. You can reach us by either calling or texting us at 407-984-7455 or email us at info@travelmediagroup.com. We would love to hear your feedback to our list.

Market

Cloudbeds

SEPTEMBER 18, 2024

This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency. Basic KPIs include average daily rate (ADR) , occupancy (OCC), revenue per available room (RevPAR), and average length of stay (ALOS). Marketing KPIs. Revenue management KPIs.

Operations

Inn Quest

JUNE 13, 2023

Set Clear Goals and Objectives: Next, before launching a hotel marketing campaign, it’s essential to set clear goals and objectives. Improve occupancy rates during the low season? Or enhance brand visibility in your target market? These goals should be specific, measurable, attainable, relevant, and time-bound (SMART).

Hotel Marketing

Q4Launch

MARCH 3, 2023

To do this we create a homeowner acquisition program that attracts homeowners who are the best fit for the market segment you are targeting. CTAs are links (normally in the form of a button) that a user clicks on to move forward in the marketing funnel and are found at the end of a paragraph.

Marketing Strategy

STAAH

NOVEMBER 22, 2022

The product or service you’re selling should be at the center of every element of your marketing mix. In a hotelier’s case or any accommodation provider, selling rooms is the main product to reach full occupancy. With digital marketing, you can offer deals through your email marketing, loyalty programs,etc.

Hotel Marketing

MediaBoom

AUGUST 23, 2024

The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Secure your exclusive, free consultation with our luxury marketing experts today. Email Marketing and Automation Email marketing remains a powerful tool for building relationships with potential and existing guests.

Resorts

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers uses inbound over outbound methods. The audience segmentation criteria you should use include geographics such as location, demographics like gender or occupation, and psychographics, which are motivators and behaviors that drive consumer decisions.

Digital Marketing

Hotelogix

AUGUST 13, 2024

Ensure your flexible hotel room pricing strategy can be adjusted based on seasonal demand and occupancy levels. Market available customization options: Promote your attribute-based offerings through your hotel's website, social media channels, and email marketing campaigns.

Revenue

Q4Launch

FEBRUARY 3, 2022

However, the others are important to consider when planning a marketing strategy to acquire and retain guests. Research Booking Pre-Arrival Arrival Occupancy Checkout / Departure Post-stay Research For us, this is called the “Dreaming” phase of the travel life cycle. Bolded ones are the most typical.

Marketing Strategy

MediaBoom

FEBRUARY 23, 2024

Studying Demographics Understand the demographic characteristics of luxury consumers, including age, income level, occupation, and geographic location. Analyze demographic data to identify key segments within the affluent customer market. Executives, entrepreneurs, and professionals are often part of the luxury consumer market.

Consumer

Travelboom Marketing

MAY 24, 2024

When you see seasonal peaks and annual events affecting occupancy rates and reservation types, then you can adjust room pricing, add-on services, and staffing to achieve the most efficient, profitable combination. Identifying Demand Patterns Anticipating demand using historical data helps hoteliers predict costs and resource needs.

Revenue Management

Little Hotelier

OCTOBER 8, 2024

Retention costs : Often include loyalty rewards, email marketing campaigns, and small perks like room upgrades, which are far more affordable. OTAs, digital marketing, and seasonal promotions to attract new guests during low-demand periods. Measured by customer acquisition cost (CAC) and occupancy rates.

OTA

SiteMinder

SEPTEMBER 10, 2023

This should include room occupancy rates, average daily rates (ADR), revenue per available room (RevPAR), and customer acquisition costs. Sales and marketing: Specify the budget allocation for each marketing channel, such as PPC advertising, social media campaigns, email marketing, and influencer partnerships.

Revenue

Little Hotelier

JULY 31, 2023

It’s designed to maximise hotel occupancy through its distribution channels. It’s a powerful tool that can help you drive maximum occupancy and increase your hotel’s visibility. Marketing tools : Little Hotelier offers a range of marketing tools to help you attract more guests. What is MaxiRoom?

Cancellation

Experience Hotel

SEPTEMBER 13, 2023

Un CRM hôtelier pour l’analyse des performances Un CRM vous offre des outils d’analyse intégrés pour mesurer les performances de votre établissement, tels que le taux d’occupation, le revenu moyen par chambre, les réservations récurrentes, etc.

Occupancy

Little Hotelier

AUGUST 29, 2023

These are some of the most powerful email marketing tools available, but many B&Bs are not taking advantage of them. Here are some pillars of your marketing strategy that you should treat as must-haves. Email marketing Email marketing continues to be a strong driver of traffic, engagement and bookings.

Market

Cloudbeds

SEPTEMBER 3, 2024

Implementing a BNPL provider with various payment timeframes allows you to oversee present and future occupancy rates while granting your guests ample time to pay for their stay. Improves margins By offering monthly installment payments directly through your website, you give your guests greater control over how they pay.

Hotels

Travelboom Marketing

NOVEMBER 7, 2023

Email Marketing: While email is certainly not new, it is still one of the most effective marketing tactics. Local DMO Participation One of the best ways to drive occupancy from visitors already interested in your destination is through your local DMO and/or Chamber of Commerce.

Hotel Marketing

Hotelogix

APRIL 29, 2025

Content marketing tools Communication is key to staying in touch with your existing customers while attracting potential guests to your property. You can do this with email marketing, social media marketing, search engine optimization, PPC ads, etc. There are several hotel marketing tools available for each of them.

Hospitality

Xotels

AUGUST 15, 2022

Unfortunately, the average occupancy per person per room was actually 20% lower than normal, which made it impossible to reach the total revenue target, because the average room rate was totally off. Email marketing. Mobile Search Engine Marketing SEM / PPC. Social media marketing / Travel 2.0. Banner advertising.

Market

Inn Quest

JULY 10, 2023

This focused approach increases the impact and success of marketing initiatives, causing increased brand awareness and customer acquisition. Increased Occupancy and Revenue: When hoteliers understand their target segments to a T and cater to their specific needs, occupancy and revenue increase automatically.

Hotel Marketing

gcommerce

MAY 3, 2024

Secondly, the acquisition of first-party data through direct bookings enables hotels to enhance their email marketing efforts, refine guest profiling, craft tailored messaging, and optimize their advertising strategy. Or when occupancy is healthy but not 100% you can use this tool to help enforce minimum length of stays.

Minimum Length of Stay

Inn Quest

FEBRUARY 3, 2023

By doing this, hotels can increase their income since they won’t have to max out their occupancy to fulfill their profit goals consistently. Use Appropriate Reservation Confirmation Templates: An efficient strategy for increasing customer traffic and upselling services is email marketing.

Upsell

Cloudbeds

DECEMBER 17, 2024

Contact information Tracking your guests’ contact details, such as their phone number or email, as well as their preferred contact methods, enables timely, personalized communications throughout the guest journey. This includes email marketing initiatives or satisfaction surveys.

Market

Cloudbeds

FEBRUARY 15, 2023

For example, GAC is typically higher in low seasons when room rates and occupancy are lower, and lodging properties spend more on marketing campaigns. Marketing costs Hoteliers often stop short at distribution costs when calculating GAC , but this is just a fraction of total costs.

OTA

Cloudbeds

FEBRUARY 16, 2024

A CRM allows hotels to gather and store guest data, manage email marketing campaigns, and simplify internal processes by providing a centralized platform for managing client information and interactions. Automation of workflows. Hotel integrations play a crucial role in automating workflows in the hospitality industry.

Sales

Experience Hotel

NOVEMBER 15, 2024

Les newsletters occupent une place essentielle dans le marketing hôtelier. Elles permettent de créer un lien durable avec les clients tout en offrant un message pour promouvoir divers services et offres. En améliorant à la fois la communication et la fidélisation, les newsletters sont devenues un outil incontournable.

Market