SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain. based on your projected occupancy and service levels.

Business

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing

Travelboom Marketing

DECEMBER 15, 2022

Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season.

Sales

Inn Quest

JUNE 13, 2023

By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketing strategies should reflect that. Improve occupancy rates during the low season?

Hotel Marketing

MediaBoom

FEBRUARY 23, 2024

Contact Mediaboom today to discover how we can tailor a marketing strategy that captivates your target audience and amplifies your brand’s prestige. Conducting Market Research To effectively target your luxury brand’s audience, conducting thorough market research is essential.

Consumer

STAAH

NOVEMBER 22, 2022

The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Let’s apply them now in your hotel marketing strategy: 1.

Hotel Marketing

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers modernizes what is still, for many such companies, an old-school, outbound means of promoting themselves and their products. A digital marketing strategy will allow your company to achieve more of its goals in a measurable way. What kind of tactics should you use? Mediaboom is here to help.

Digital Marketing

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies.

Digital Marketing

Little Hotelier

AUGUST 29, 2023

These are some of the most powerful email marketing tools available, but many B&Bs are not taking advantage of them. Telling your story should be part of your B&B marketing strategy, as it allows you to capture the attention of your target market and encourages them to book directly with you.

Marketing

Q4Launch

FEBRUARY 3, 2022

However, the others are important to consider when planning a marketing strategy to acquire and retain guests. Research Booking Pre-Arrival Arrival Occupancy Checkout / Departure Post-stay Research For us, this is called the “Dreaming” phase of the travel life cycle. Bolded ones are the most typical.

Marketing Strategy

SiteMinder

APRIL 11, 2024

Cost-effective marketing. Listing on Airbnb can be a more cost-effective marketing strategy compared to traditional advertising, with fees primarily commission-based, aligning costs directly with bookings. As a result, we have been able to increase both our ADR and occupancy rates.” Meeting expectations.

Dining

Cloudbeds

SEPTEMBER 18, 2024

This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency. It can also be used as part of your marketing strategies to highlight the features guests love in hotel marketing campaigns. Marketing KPIs. Revenue management KPIs.

Operations

Travelboom Marketing

NOVEMBER 7, 2023

Email Marketing: While email is certainly not new, it is still one of the most effective marketing tactics. Does your CRM employ feature AI, retargeting, and personalization strategies to improve performance? Traditional Campaigns Traditional media and direct mail still play an important role in the marketing mix.

Hotel Marketing

Xotels

AUGUST 15, 2022

Unfortunately, the average occupancy per person per room was actually 20% lower than normal, which made it impossible to reach the total revenue target, because the average room rate was totally off. Email marketing. Mobile Search Engine Marketing SEM / PPC. Social media marketing / Travel 2.0. Banner advertising.

Marketing

Inn Quest

JULY 10, 2023

This focused approach increases the impact and success of marketing initiatives, causing increased brand awareness and customer acquisition. Increased Occupancy and Revenue: When hoteliers understand their target segments to a T and cater to their specific needs, occupancy and revenue increase automatically.

Hotel Marketing

Cloudbeds

DECEMBER 17, 2024

Contact information Tracking your guests’ contact details, such as their phone number or email, as well as their preferred contact methods, enables timely, personalized communications throughout the guest journey. This includes email marketing initiatives or satisfaction surveys.

Marketing

Cloudbeds

FEBRUARY 16, 2024

A customer relationship management (CRM) system can be a fantastic tool to take your hotel marketing strategy to the next level. In this guide for lodging businesses, you’ll learn all about CRMs, from the benefits of using one to the best software in the market today. Automation of workflows.

Sales

Hotel Speak

MAY 9, 2023

Reinvent your Marketing Strategy Hotels can reinvent their marketing strategy by adopting a data-first approach and building sophisticated tools to make better-informed decisions. This can lead to the following benefits: Reduced marketing costs (more reliance on organic referrals vs. paid advertising).

Hotels

Hotelogix

OCTOBER 18, 2023

By optimizing your marketing efforts and reducing acquisition costs, your hotel business can offer more attractive pricing to guests, leading to higher occupancy rates.  Improved Return on Investment (ROI) GAC provides a clear picture of the ROI from different marketing campaigns.

ROI

Xotels

JULY 26, 2024

LEARN MORE CONTACT US LEARN MORE CONTACT US Real-World Example A hotel in a popular tourist destination noticed that their occupancy dropped significantly during the shoulder season. They implemented a yield management strategy, offering discounted rates and packages to attract more guests. Don’t forget about marketing.

Yield Management

Xotels

JULY 26, 2024

LEARN MORE CONTACT US LEARN MORE CONTACT US Real-World Example A hotel in a popular tourist destination noticed that their occupancy dropped significantly during the shoulder season. They implemented a yield management strategy, offering discounted rates and packages to attract more guests. Don’t forget about marketing.

Yield Management

Xotels

JULY 26, 2024

LEARN MORE CONTACT US LEARN MORE CONTACT US Real-World Example A hotel in a popular tourist destination noticed that their occupancy dropped significantly during the shoulder season. They implemented a yield management strategy, offering discounted rates and packages to attract more guests. Don’t forget about marketing.

Yield Management

Travel Media Group

MARCH 1, 2023

We’re always looking ahead as hoteliers, what’s the next occupancy driver in our market? Where do we need occupancy? MOV And use it in email marketing campaigns, right? They’re looking for opportunity to capture more market share. Is because we’re planning that consistency.

Hotels

TravelNet

APRIL 10, 2025

In the STR space, the profusion of options has driven down nightly rates and occupancy levels, forcing property managers to rethink their marketing strategies. Email Marketing : Keep past guests engaged with special offers, new property listings, and personalized travel recommendations. One size does not fit all.

Marketing