gcommerce

AUGUST 27, 2024

When it comes to luxury hospitality, every empty room represents a missed opportunity and mastering the art of revenue management is paramount. The role of revenue management in luxury hospitality At the core of revenue management lies the art of optimizing room rates and availability to maximize revenue.

Revenue Management

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business

SiteMinder

APRIL 11, 2024

Advertise your listings with ease through SiteMinder Manage every listing in your portfolio across any channel with SiteMinder’s unified platform. Step 1: Create a cohesive Airbnb brand presence Establishing a cohesive brand presence on Airbnb is vital for hotel chains and property managers.

Dining

MediaBoom

JULY 5, 2023

Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence. On the other hand, if you manage a budget-friendly, family-oriented hotel, your focus may shift toward different demographics.

Hotel Marketing

Inn Quest

JUNE 13, 2023

Or enhance brand visibility in your target market? Craft a Compelling Message: Thereafter, to capture your audience’s attention, your hotel marketing campaign needs a compelling message. Book a demonstration of our award-winning hotel management software here. Improve occupancy rates during the low season?

Hotel Marketing

MediaBoom

DECEMBER 11, 2024

Using Email Marketing to Nurture Guest Relationships Imagine a past guest opening their inbox to find a warm, personalized message from your hotel: a thank-you for their previous stay, an exclusive discount for their next visit, or curated travel tips for the destination they loved. What are the 5 P’s of hotel management?

Marketing Strategy

Little Hotelier

AUGUST 29, 2023

To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door. By asking your followers to create social posts and blog entries for your brand, you will establish loyalty with your target market segment.

Marketing

Hotelier Magazine

JANUARY 24, 2024

It could also be said that to manage an unforgettable relationship with your customers, it wouldn’t hurt to strive for all three. That’s not always humanly possible, however, that is where a little technical help — such as a customer relationship management system, or CRM — comes in.

Business

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing

MediaBoom

MARCH 14, 2024

This includes claiming your Google My Business listing, managing online reviews, and ensuring your hotel’s name, address, and phone number (NAP) are consistent across the web. Email Marketing Email marketing remains a powerful tool for hotels, allowing them to maintain direct communication with past, present, and potential guests.

Digital Marketing

Xotels

AUGUST 15, 2022

Read through our step-by-step guide explaining how to get ready for 2023 with our hotel management company´s best hotel budgeting practices. Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar. What new online marketing initiatives will we launch next year?

Marketing

Cloudbeds

MARCH 15, 2023

Most properties use a channel manager to share their inventory to keep all their channels, rates, and rooms in one place. Leverage digital marketing This is where boosting direct sales can get a bit tricky. Instead of relying on OTAs for their marketing muscle, you’ll have to run hotel marketing campaigns yourself.

OTA

MediaBoom

AUGUST 23, 2024

Customer Relationship Management (CRM) Strategies: Build strong relationships with your guests through effective CRM strategies. Secure your exclusive, free consultation with our luxury marketing experts today. When you proactively manage your luxury resort’s reputation, you hold more power. Let Mediaboom guide you.

Resorts

MediaBoom

SEPTEMBER 21, 2023

Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group. In order to effectively market your business, you must first understand the business. Fundamentally, insurance is rooted in risk management.

Marketing

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing

MediaBoom

AUGUST 3, 2023

Your real estate business must rank above the competition to reach your target audience. How can content marketing help you achieve this? You can perform keyword research to determine the keywords your target market is searching for. That’s why local SEO is a must in your real estate content marketing plan.

Real Estate

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers uses inbound over outbound methods. Product sourcing company Thomas reports that manufacturing marketers believed content creation to be the biggest priority in the early 2020s at a rate of 76 percent. Promoting your business on social media is more nuanced than reposting blog content.

Digital Marketing

MediaBoom

MARCH 27, 2023

Take a look at how the Top ten luxury hotels set themselves apart and appeal to distinctive groups of travelers through their marketing. What is the target market for luxury hotels? They make up 64% of the target market. Those in their teens and early twenties also make up a sizable portion of this market.

Hotel Marketing

MediaBoom

FEBRUARY 23, 2024

Schedule Your Free Consultation Segmentation of the Luxury Market: Identifying Key Demographics Once you have conducted market research, it is important to identify the key demographics within the luxury consumer market. By doing so, they manage to broaden their appeal without diluting the brand’s exclusive image.

Consumer

MediaBoom

APRIL 5, 2024

Exclusive Email Deals Email marketing continues to be a highly effective strategy for travel companies aiming to boost bookings and foster customer loyalty. By offering exclusive email deals, travel brands can create a sense of urgency and exclusivity, encouraging recipients to take action.

Marketing Strategy

Hotel Speak

MAY 9, 2023

From our perspective as a hotel management company , we see both challenges as well as opportunities for hoteliers. When we talk about cost control in the hotel industry, we typically refer to the management of expenses and the optimization of resources. Keep reading our article on how to approach this multi-faceted issue.

Hotels

MediaBoom

JUNE 20, 2023

That’s where digital content marketing comes into play. Digital content marketing is a tool that helps businesses attract potential customers from their target markets using a myriad of tools, including videos, photos, audio, blog content, and more. That content has to reach them in a way that feels genuine.

Marketing

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy

MediaBoom

MARCH 9, 2023

12 Strategies and Ideas to Market a Tourist Destination Are you ready to put together your destination marketing plan? This section has 12 ideas and strategies for finding your target audience, using social media , working with influencers, destination management, and making those little-known spots into popular destinations!

Marketing

MediaBoom

JUNE 11, 2024

It’s a way for luxury brands to stand out by showing they value their customers as individuals, not just as part of a target market. Collaborations with Other Luxury Brands This tactic involves partnering with brands that share a similar target market but offer complementary products or services.

Branding

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. You can send an automated follow-up email after checkout.

Hotels

Hotel Speak

MARCH 18, 2025

The power of audiences (not demographics) Demographics go some way towards describing target markets, but its not enough to build whole campaigns on. The future of digital marketing lies in data deeply understanding the preferences and behaviors that drive the decisions of your valued guests.

Digital Marketing

Little Hotelier

APRIL 14, 2025

In this guide, well explore the importance of marketing to both domestic and international tourists, and investigate how small, independent hotels can do so effectively. Learn more Why small hotels should market to tourists Small hotel owners can no longer rely on listings alone. Implementing and managing it is quite another.

Marketing