Social Tables

JANUARY 4, 2018

In the events world, you don’t have the luxury of living in yesteryear. Y ou need to see into the future and stay ahead of the event trends that will inevitably make or break your business. But don’t worry, you don’t need to rush out and buy a crystal ball to be on top of it. Using a combination of research and survey data, we’ve rounded up the 18 most important trends set to hit planners, hotels and venues in 2018.

Events 167

Events Hospitality Business Hotels 167

A Sales Guy

DECEMBER 12, 2018

For years, I mean for most of modern day sales, we have been taught how to sell and pitch our products. The product has been at the center of all that is sales, and unfortunately, it’s a problem, and we need to stop. It’s not that we haven’t attempted to move away from product-centric selling, leveraging terms like; Trusted Advisor , or Consultative Sales, or Solutions Selling , but the reality has been these approaches have been little more than window dressing, in spite of so

Sales 162

Sales Operations Business 162

Anthony Cole Training

DECEMBER 20, 2018

One of the keys for more effective selling is going for the ‘no’ early in the sales process. I learned this concept years ago especially when I was vulnerable to ‘think it overs’ (TIO).

Sales Process 72

Sales Process Sales 72

eTourism

OCTOBER 25, 2018

The evolution of the digital landscape is rapid and unstoppable. As a marketer you either adapt to emerging trends, technology and strategies or your brand gets lost in the noise.

Market 52

Market Marketing Closing Branding 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Vizlly

DECEMBER 21, 2018

Terry Jones (Travelocity), Emily Drennen (Lancaster DoubleTree Resort) and Darlene Rondeau (Leonardo) discuss how mobile has changed the travel shopping experience, what visuals travel shoppers want to see, and what happened once the Lancaster DoubleTree Resort switched to an image-driven website.

Resorts 52

Resorts Travel Shopping 52

Innisfree Hotels

OCTOBER 25, 2018

On October 24th, 2018, Jason Nicholson, our Vice President of Operations, was honored as a speaker at the Annual Visit Pensacola Luncheon. Jason, the Chairman of the Visit Pensacola Board, tapped his gavel one last time. The event was wall-to-wall with big names in both hospitality and tourism in the Pensacola area, including many from the Innisfree Hotels camp.

Tourism 52

Tourism Hotels Hospitality Events 52

MBA Hotels

SEPTEMBER 12, 2018

Nationally, hotel performance is growing and the hotel transactions market is strong. Many analysts think there is still time in this extended market cycle before the next down turn. According to Hotel Management, “The hotel industry is predicted to grow comfortably through 2018 and for the next two years. According to STR, high occupancy levels should provide leverage to achieve attractive ADR increases for the next two years in select markets” If you have been considering investing

Hotels 40

Hotels Occupancy Net Operating Income Average Daily Rate 40

Social Tables

OCTOBER 6, 2018

Change is imminent — and in the meetings industry, it’s upon us. From more engaging, holistic experiences to the the bold new expectations of “bleisure,” event planners and suppliers are racing to adapt in an industry that’s as dynamic as it’s ever been. But where should industry professionals put their focus, and what are the forces driving this rapid evolution?

Events 158

Events Travel Tourism Pipeline 158

Social Tables

OCTOBER 6, 2018

Meetings don’t look how they used to. Today, planners are racing to adapt to trends that make conferences and events more engaging and dynamic than ever before. But when it comes to trends, where should meeting industry professionals put their focus? While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design.

Events 157

Events Travel Pipeline ROI 157

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

Hospitality

A Sales Guy

OCTOBER 24, 2018

It’s not uncommon for revenue to slide. It happens to all sales organizations at one time or another. Revenue being down isn’t the most difficult problem. Knowing why revenue is down and where to look is the biggest challenge. This post is gonna lay the four areas CSO’s/Heads of Sales should be looking if their revenue is on the slide. When sales are down there are only 4 levers leadership can pull to improve sales.

Revenue 156

Revenue Sales Sales Enablement Pipeline 156

Social Tables

FEBRUARY 21, 2018

When choosing a party theme for company get-togethers, corporate planners need to make sure that the theme is relevant and fun. But most importantly, they need to make sure it’s something that’s appropriate for the event, setting, and company culture. In the following, we’ll cover a list of some entertaining and versatile corporate event themes that are a safe fit for just about any company.

Events 155

Events Hiring Closing 155

Social Tables

JULY 31, 2018

Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. As a fundraising enthusiast, I’ve worked with thousands of fundraising events of all sizes to help create an incredible donor experience and raise more money.

Events 149

Events Revenue KPI Branding 149

Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget.

Events 146

Events B2B Revenue Sales 146

Advertisement

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

Branding

A Sales Guy

NOVEMBER 7, 2018

Well, it’s finally arrived. Gap Selling is available for pre-order on Amazon. The most relevant, impactful and insightful sales book since The Challenger Sale: No blue suits, blue shirts, blue ties or blue sheets. No gimmicks or tricks. No 90’s selling tactics. No, not your dad’s sales book. Gap Selling is selling for the 21st century.

Sales 140

Sales 140

Social Tables

JANUARY 17, 2018

Coordinating an event involves layers upon layers of details from the pre-planning stage six months in advance to the day-of-event logistics. Keeping all of those details in your head will result in constant mental chaos and present unnerving stress on event day. To say the least, that’s counterproductive. Creating a customized event planning checklist will not only keep you on target with clear direction, it will also provide essential information to the event team, who can work in tandem

Events 137

Events Hotels Market Marketing 137

A Sales Guy

SEPTEMBER 9, 2018

I spoke at Inbound 18 last week and had a blast. I talked to a packed house about problem-centric selling and how it changes the game of sales. Here’s my full presentation. Watch it! It’s a good one. [link]. If you’re not problem-centric selling, you’re leaving money on the table. The post Problem Centric Selling – Why No One Gives a S**t About Your Or Your Company appeared first on A Sales Guy.

Sales 136

Sales 136

A Sales Guy

NOVEMBER 19, 2018

It’s time we change the way we sell. The old, tired, product-centric, sales techniques and methods have had their time. Ask any buyer. They are fed up with the countless, lame, intrusive, valueless emails, cold calls and LinkedIn requests for 15-minutes of their time. They are tired of salespeople not understanding their business and pitching irrelevant solutions.

Sales 135

Sales Closing Management Business 135

Advertiser: ALHI

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

Travel

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Event planning isn’t easy. In fact, it takes our all sometimes: energy, time, effort, ideas, management, and even some sweat and tears. So when it’s all said and done, it’s only natural to that planners want to make sure that all of those efforts are validated.

Events 134

Events Branding Market Marketing 134

A Sales Guy

JANUARY 18, 2018

It’s a sales manager’s job to know whether or not a salesperson is going to make quota or not and part of the process is understanding what deals are real and will close, and which won’t. Deal reviews are the critical tool for sales managers to determine the probability of a salesperson is going to be successful or not in making quota.

Sales 130

Sales Management Closing Business 130

Social Tables

JULY 25, 2018

More than ever before, guests are searching for more than just a “traditional” meeting — they want personalized event experiences that will engage them on multiple levels. Not only that: attendees want choices , and to be a part of meetings that benefit not only their specific goals as professionals, but also add value to their lives in a more holistic sense.

Events 125

Events Accommodation Business 125

Social Tables

DECEMBER 14, 2018

Marketers and event planners are aware and know too well how stressful their life can be. Planning a conference, planning an event for a huge crowd, an event where you are supposed to present your company, products, services, etc. That isn’t easy. Even the most seasoned event planners sometimes have to take a breather and step down. In order to reduce the chances of that happening to you, take a look at some tips and tricks that will help you deal with stress better and boost your productivity.

Events 121

Events Services Market Marketing 121

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Market

A Sales Guy

JUNE 5, 2018

There is a myth in sales that says salespeople need to be extroverts, to be gregarious and outgoing to be successful. Well, I call b t. Your personality has little to do with how well you sell. In this LinkedIn video, I break down why that’s the case and what really matters. Selling has nothing to do with being an extrovert and everything to do with being able to solve problems.

Sales 120

Sales 120

Social Tables

JUNE 10, 2018

Hosting outdoor events is a fun way to gather and celebrate the new season. After all, as warm weather approaches, we all look to spend more time outdoors. But just because an event is outside, that doesn’t mean the need for a theme or decor goes away. So as you look to plan spaces for outdoor events this summer, consider playing up a selection of the season’s hottest decor trends to design the perfect event experience.

Events 119

Events Dining Operations 119

A Sales Guy

OCTOBER 2, 2018

I think too many sales organizations, their salespeople AND their sales leaders are playing from the same playbook. Why? I don’t see enough innovation. I spend an incredible amount of time with salespeople and sales leaders, and the most common thing I see is how similar they all are. Most everyone hires based on the same hiring principles. Most everyone prospects using the same prospecting principles.

Sales 117

Sales Hiring Management 117

A Sales Guy

OCTOBER 12, 2018

How often do you commit to something and then not follow through? I get it, it happens a lot. We aren’t perfect. But not meeting a commitment scratches the surface of lying. No! You didn’t lie, but it has a similar effect. When we commit to someone, and then break that commitment, it undermines trust. In this video, I talk about a way to improve your ability to keep your commitments.

Sales 115

Sales 115

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Scale

A Sales Guy

SEPTEMBER 25, 2018

I’m so tired of the stupid and annoying emails salespeople send to buyers and prospects and so are they. It’s time to stop. You’re emails and your cold outreach suck. They don’t offer value, they just beg your prospects and buyers for their time. It’s pathetic. I did this video to help you understand how to create emails and cold call messages that don’t make you a digital beggar and improve response rates.

Sales 113

Sales 113

Social Tables

FEBRUARY 9, 2018

How much do you feel you still truly understand venue marketing in today’s ever-involving digital world of snaps, stories, fluctuating industry relationships and new commission structures? Does putting hospitality first still matter, or now is it something else entirely? Can you still actually influence your sales process the way you once did by simply being your awesome self?

Events 112

Events Market Marketing Hospitality 112

A Sales Guy

MARCH 8, 2018

Sales is about giving. It’s not about your quota. It’s not about getting to the close. It’s not about Presidents Club. It’s not about the upsell. It’s not about being on the leaderboard. It’s not about bringing a deal in by the end of the quarter. It’s not about conversion rates or leads. Sales is about giving your buyers, prospects, and customers a way to get to a better place tomorrow than they are today.

Sales 112

Sales Upsell Closing 112