Anthony Cole Training

JULY 15, 2021

In our business, one of the greatest sales challenges that most companies face is how to properly implement a data-driven sales approach. Some companies chase a bunch of data without any regard for the story that the data tells. Others struggle when they launch sales coaching without any data at all.

Sales 243

Sales Business 243

A Sales Guy

JULY 13, 2021

We’ve been giving away too much money in sales over the past century. Why? We’ve been trained to think the buyer’s budget matters. For years, when a buyer says my budget is X, we assume and operate from the fact that that’s all they have to spend and that if we don’t meet their budget we’ll lose. In other words, we make the buyer’s budget problem our problem and we need to stop doing that.

Sales 165

Sales Operations 165

Travel Media Group

JULY 15, 2021

In this episode of the Suite Spot, host Ryan Embree partners up with Content Manager Marissa Kinzel to count down their Top 5 summer social media ideas for hotels. Ryan and Marissa discuss the type of social content that travelers are looking for – especially during the summer – and what impact these posts can have on guest conversion. They talk about how this summer is different from years' past and how highlighting these differences using social media can instill confidence in travelers search

Hotels 52

Hotels Travel Occupancy Management 52

BCV

JULY 13, 2021

Social media is an essential element of any hotel marketer’s playbook, and creation of a strategic social plan has become more critical than ever in order to drive awareness and consideration and stay ahead of competition. Evolving consumer behaviors are showcasing a rise in social usage, including the evolution of ecommerce; social shopping has become prominent, and platforms have become the new go-to marketplace.

Consumer 52

Consumer Branding Travel Market 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B