Sat.Aug 10, 2024 - Fri.Aug 16, 2024

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Marketing Wars: Booking vs. Expedia – Who Spends Smarter?

Skift Blog

Skift Take: In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Market 321
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The 4 Key Differences in Selling Value vs. Price

Anthony Cole Training

Every business that has ever been started has done so by wanting to position its products or services on a continuum between the two extremes of value and price. Some businesses (think Apple, Ritz Carlton) are focused on delivering a high value experience. Some businesses (think Walmart) are focused on being the low-cost provider in their industry. Most businesses land somewhere in the middle.

Business 345
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CBRE Reduces U.S. Hotel Performance Forecast, Lodging Demand Softens

Lodging

DALLAS, Texas—CBRE reduced its forecast for U.S. hotel performance this year as lodging demand softens due to weaker-than-expected leisure travel and slowing corporate profit growth. CBRE now projects a 1.2 percent increase in revenue per available room (RevPAR) growth for 2024, down from the 2.0 percent estimated in May 2024. Nevertheless, CBRE anticipates 2 percent year-over-year growth in RevPAR in the second half of 2024, up from 0.5 percent year-over-year growth in the first half, […]

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Empowering Consumers with Co-Creation and User-Generated Content

Social Hospitality

Marketing has evolved dramatically from traditional, one-way communication methods to consumer-centric approaches. Past strategies relied heavily on top-down messaging, where brands controlled the narrative, and consumers were passive recipients. However, today’s marketing strategies are shifting towards more interactive, dialogue-based ones. Brands focus more on building relationships with their audience and valuing consumer input to foster community.

Consumer 235
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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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What a New FTC Crackdown on Fake Reviews May Mean for Travel

Skift Blog

Skift Take: Regulators aim to curb digital chicanery. Their target: fake AI reviews, paid praise, and biased endorsements from influencers. But policing the sprawling review ecosystem may become a headache for many.

Travel 338
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HM Awards winner Ginni Post: ‘quiet achievers can also take home the accolades’

Hotel Management

The countdown is on to the 2024 HM Awards for Hotel and Accommodation Excellence, presented by Sealy Posturepedic, with nominations now open to determine the top properties, people and projects in the region. HM caught up with the winner of the 2023 HM Award for Marketing and Communications Associate (NZ/SP), GP Communications Founder, Ginni Post, to talk about her experience of the Awards.

Market 147

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Arabian Nights of Luxury: The Awe-Inspiring and Most Unique Hotels in The Arab World

Are Morch

How do you feel about waking up in luxury? We have good news for you–no one does luxury better than the Arab world. Many travelers and pleasure seekers think you can’t do better than tropical islands or major European capitals, but the real, old-money luxury lies in the Middle East. So if you’re ready to […] The post Arabian Nights of Luxury: The Awe-Inspiring and Most Unique Hotels in The Arab World appeared first on Are Morch, Digital Transformation Coach.

Hotels 130
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We Ask Five Airline CEOs What They Really Think About AI

Skift Blog

Skift Take: Airlines comes in all shapes and sizes, and so do the real world applications for artificial intelligence. We sat down with five aviation leaders to find out how they think the new technology will impact their business.

Business 338
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Alex Hotel Perth joins the Independent Collection by EVT

Hotel Management

EVT is set to take over management of the 74-room Alex Hotel in Perth with the property joining the Independent Collection by EVT in mid-August. Located at 50 James St, Alex Hotel includes the renowned Shadow Wine Bar and Dining Room located next door, behind a classical 1950’s façade on William Street. “We are excited to partner with Alex Hotel and Shadow Wine Bar, two iconic names in Perth’s hospitality landscape, and welcome them to the Independent Collection by EVT,” said EVT Director

Hotels 147
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Knowland and Amadeus Present Q2 2024 Industry Performance Data

Lodging

ARLINGTON, Virginia—Knowland and Amadeus presented metrics from the companies’ Hospitality Group and Business Performance Index. For the second quarter of 2024, the Index shows overall health of 105.5 percent year-over-year (YOY.) This is the first time the overall Index has exceeded 100 percent, reflecting continued industry health across all reported indices.

Business 275
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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Looking to captivate with TikTok and YouTube shorts? Key video tips for hoteliers

eHotelier

Visual brands like hotels can gain a lot of traction and interest from video content, especially if you use platforms like TikTok and YouTube Shorts. Tailor your content to the platforms’ strengths and you can attract potential guests.

Branding 122
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Chicken, Pasta, or Octopus? How Traditional Should a National Airline Be?

Skift Blog

Skift Take: In an increasingly competitive market, airlines are looking closer to home to help stand out on the international stage.

Market 325
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Ramada by Wyndham Marcoola Beach commences $2 million refurbishment

Hotel Management

A AU$2 million ‘Hamptons-style’ refurbishment is underway at Ramada by Wyndham Marcoola Beach, with 24 of the holiday apartments and hotel rooms to be upgraded under a classic coastal theme. The property dates back to the 1960s, when the original tower was built, and has welcomed a host of VIP guests throughout the decades – the most high profile being the Duke of Bedford and Lady Fairfax, who visited in 1971.

Hiring 130
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Aperture Hotels Names Patrick Short Chief Operating Officer

Lodging

ATLANTA, Georgia—Officials of Aperture Hotels announced that Patrick Short has been named chief operating operator. In his new role, Short will provide cross-disciplinary leadership and direct operational execution and commercial strategy for Aperture’s portfolio of 27 managed hotels. “With more than thirty years of hospitality operations experience, Patrick is the perfect fit for Aperture’s growing portfolio to continue improving operations performance metrics across the board,” sai

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Building a loyal seasonal workforce in your hotel

eHotelier

A strong, loyal seasonal hotel workforce is not an impossibility, even in the current hiring climate. By shifting management’s attitudes toward the seasonal workforce — and by introducing more agile processes into HR — hotels should find it easier to manage staffing swings during their on- and off-seasons.

Hiring 119
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Ask Skift: Why Are Junk Fees a Problem in the Travel Industry?

Skift Blog

Skift Take: Consumers hate junk fees and lawmakers have been slowly cracking down. But businesses are still pushing back.

Consumer 325
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‘Dining done differently’: Liquid and Larder to lead F&B at The Eve Hotel Sydney

Hotel Management

TFE Hotels’ highly anticipated new-build property, The Eve Hotel Sydney, is leveraging the creative minds behind experience-led hospitality group Liquid and Larder to curate must-visit food and beverage offerings. Liquid and Larder, the group responsible for popular venues such as Bistecca, The Gidley, The Rover and Alfie’s, will serve as the exclusive food and beverage partner for the boutique Redfern hotel, with venues set to open in November.

Dining 130
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Exclusive: Aligned Hospitality Rebrands The Tuxon Into a voco by IHG Hotel

Lodging

PHOENIX, Arizona—Aligned Hospitality Management has completed a rebrand of The Tuxon in Tuscon, Arizona, formerly a Design Hotels property, into a voco by IHG. Now known as voco The Tuxon, this hotel is the first voco in Aligned’s portfolio. The brand transition took 90 days. The voco flag was chosen to grow the hotel’s performance by attracting business travelers as the Tucson market has a solid corporate contribution.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The FOMO Effect: Why Your Hotel Can’t Afford to Ignore These Booking Trends

STAAH

Imagine your hotel as the must-book destination everyone’s talking about. That’s the power of the Fear of Missing Out (FOMO)—a crucial driver behind today’s booking behaviors. To capitalize on this trend, you need to be ahead of the game with the latest industry innovations. Here’s how to harness FOMO and keep your hotel at the forefront: 1. From Experience to Transformation: The New Travel Paradigm Today’s travelers aren’t just seeking experiences, they’re looking for transformations.

OTA 115
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Booking.com, Amex GBT, Airbnb, Tripadvisor: What Travel Execs Are Saying About AI

Skift Blog

Skift Take: Big travel companies have the resources to plan major tech overhauls to integrate AI, but it's taking longer than some had expected.

Travel 325
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Boutique Burnie hotel to open next month

Hotel Management

Tasmania is soon set to welcome a new boutique hotel in the northwest coastal town of Burnie with the upcoming opening of One North Terrace. The 30-key property, which is scheduled to open in September, is owned by Elphinstone Group, a privately-run, family business based in Burnie, and has been built by Tasmania-born construction group Fairbrother 1834 Hotels will manage the hotel, bringing experience in managing boutique and independent hotels across Australia.

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Graduate by Hilton Opens in Princeton, New Jersey

Lodging

Graduate by Hilton announced the opening of Graduate Princeton. Located on Nassau Street in downtown directly opposite campus, Graduate Princeton has 180 guestrooms and a signature restaurant, Ye Tavern. Paying homage to the town’s history, architecture, and design, the opening marks the first new hotel to open in Princeton in nearly 90 years—and only the second hotel in its downtown, nearly doubling the number of available hotel rooms in town.

Hotels 264
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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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Roundtable: Is there a place for premium and luxury retail brands in hospitality?

Hotel Designs

Hotel Designs Roundtable: Is there a place for premium and luxury retail brands in hospitality? Roundtable: Is there a place for premium and luxury retail brands in hospitality? In collaboration with Danish furniture brand BoConcept , Hotel Designs Editor Sophie Harper co-hosted a discerning conversation alongside Michael Effenberger, Head of Business Development at BoConcept on the successful transition of high-end retail brands into the hospitality arena… At the beginning of July, our roundtab

Retail 111
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Delta’s Free Wi-Fi Goes Global — How Do Other Airlines Compare?

Skift Blog

Skift Take: Once considered an overpriced gimmick, onboard Wi-Fi is quickly becoming a cabin commodity.

Business 324
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Future flying: Cathay Pacific orders 30 A330-900 widebody aircraft

Hotel Management

Hong Kong’s Cathay Group has placed a firm order with Airbus for 30 A330-900 widebody aircraft, which follows a thorough evaluation by the airline under its mid-size widebody fleet renewal programme. The newly-ordered aircraft will enable Cathay to modernise its earlier generation A330-300 fleet and expand its operations on high capacity regional routes.

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DoubleTree Suites by Hilton Salt Lake City Downtown Completes Renovation

Lodging

SALT LAKE CITY, Utah—DoubleTree Suites by Hilton Salt Lake City Downtown announced the completion of a renovation including a redesign of the central atrium, lobby, guestrooms, food and beverage concepts, fitness center, and indoor pool. The hotel is managed by HRI Hospitality, and the renovation design was led by Studio 11. “We are thrilled to unveil a reimagined property to our guests that showcases the vibrant beauty of the city,” said Joe Snarr, area vice […] The post DoubleTree Suites

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Why Restaurant Brands Are Rethinking Their Tech Strategies in 2024

Hospitality Tech

With rising costs, labor shortages, and evolving customer expectations, restaurants are reassessing their tech stacks. A recent survey highlights the challenges and opportunities that come with adapting digital strategies in a fast-changing environment.

Branding 111
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India’s Surging Role in Global Tourism: Key Insights from Earnings Calls

Skift Blog

Skift Take: The travel industry is making a global shift to capture India’s booming outbound tourism. From hotels and airlines to credit cards and digital platforms, everyone’s racing to cater to this surging wave of Indian travelers. As the market soars, the India opportunity is simply too big to ignore.

Tourism 321
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AHICE Far East Asia set for sold-out Tokyo debut amid Japan’s tourism and hospitality boom

Hotel Management

The Far East Asia edition of the popular Asia Hotel Industry Conference and Exhibition (AHICE), hosted by HM and Wayfarer magazines, is set to make its historic debut in Japan on Wednesday, September 5th, 2024, at The Tokyo EDITION hotel in Toranomon. AHICE is the Asia-Pacific region’s premier series of hotel industry events, held in seven locations across the Asia-Pacific, including Australia, New Zealand, Singapore, Hawaii, Fiji, the Maldives and now, Japan.

Tourism 130
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Italian Inspirations in a SoCal Setting

Lodging

In June, the Fairmont Grand Del Mar unveiled its reimagined lobby lounge, library, and bar, designed in partnership with Los Angeles-based design firm Bishop Pass. The spaces allude to opulent Italian palazzos, featuring new neo-baroque and rococo detailed furnishings, and to the local setting. “We were very much inspired by the existing architecture of the Grand Del Mar and its location in Los Peñasquitos Canyon Preserve as well as the great palaces and villas of […] The post Italian Insp

Hotels 261
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i