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Skift Take: TikTok has gone dark in the U.S. It's unclear that the ban will remain in place, but if it does, the travel industry would be forced to change its social media marketing methods.
EBITDAR (Earnings Before Interest, Taxes, Depreciation, Amortization, and Restructuring/Rent) is a profit metric that excludes costs not directly related to operational performance. Its very similar to the more widely known EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization): Both provide a more accurate measure (compared to net income) of a businesss ability to generate profits from its core operations by focusing on the company’s core operational performance.
Recent statistics show that 65% of hotel reservations now happen online, with 45% of those coming through direct channels. This highlights the importance of a strong web presence for hotels. By implementing effective SEO strategies, hotels can reach more potential guests and reduce their dependence on costly OTA commissions. This guide will teach you how to use Search Engine Optimization (SEO) to boost your hotel’s search engine rankings, attract more direct bookings, and grow your revenu
What is rack rate? The rack rate is the standard, undiscounted price for a hotel room. Think of it as the “sticker price” for your accommodation, typically displayed on your website or communicated to guests who book directly. While its rare for guests to pay this rate, its a crucial benchmark for your pricing strategy. Rack rates are also a point of reference for discounts, promotions, and packages, providing a clear benchmark that even newcomers can rely on to craft effective prici
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Originally published on Amadeus Insights Germany-based tech company provides AI solutions that empower hotels worldwide to automate meeting and group sales across distribution channels January 21, 2025 – Amadeus, a leading global travel technology company, has announced a minority investment in hivr.ai through its strategic funding program Amadeus Ventures. hivr.ai, an innovative start up started in 2019, consolidates and automates meeting and group sales across the fragmented distributio
Perth hotels are experiencing a strong resurgence in bookings, with the Australian Hotels Association (WA) reporting that the west coast city reached the highest occupancy rates in the country in 2024. From January to December 2024, metropolitan Perth hotels achieved an average occupancy level of 79.4% a 3.9% increase on the same period in 2023 while average daily room rate rose by 3.2% to $227.31, demonstrating strong demand.
“How do I make my hotel stand out online?” If this question has crossed your mind, you’re not alone. In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue.
“How do I make my hotel stand out online?” If this question has crossed your mind, you’re not alone. In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue.
AI isnt just for the tech industry. Its important in multiple sectors, including finance, retail, and education. In the hospitality industry, AI is changing how businesses cater to their guests, enabling smarter and more personalized interactions. Todays travelers expect experiences tailored to their preferences, like custom room settings and thoughtful recommendations for the area.
Discover Purs Hotel: A blend of timeless elegance and modern architecture Purs Hotel is located in the charming town of Andernach, Germany. It is the first hotel entirely designed by Belgian designer and antiquarian Axel Vervoordt, showcasing his distinctive sense of style. Every room, suite, and object within the hotel reflects his unparalleled aesthetic, creating a warm and welcoming atmosphere that feels like home.
The Peninsula London welcomed the first guests in September 2023 and since then, the luxury and elegant property at one of the citys grandest junctures where Hyde Park Corner meets Wellington Arch has continued to firmly be one of Europes finest hotels ever built. To find out what makes the property so unique, The Peninsula London Managing Director, Rolf Buehlmann , sat down with James Wilkinson in the British Capital recently.
In today’s fiercely competitive hospitality landscape, hotels need every edge they can get. Enter SWOT analysis - a powerful tool that’s revolutionizing how hotels strategize and thrive. But what exactly is SWOT, and why has it become a must-have for savvy hoteliers? Breaking Down SWOT: Your Hotel's Hidden Advantage SWOT is short for Strengths, Weaknesses, Opportunities, and Threats.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
By Amy Glorioso As 2025 begins, hoteliers are met with a renewed sense of hope, opportunity and a refreshed mindset. Its the perfect time for hotel and hospitality owners to set financial, operational and service goals that align with their vision for the months and year ahead. Entering the new year with a robust strategy is essential. One of the foundational steps to ensuring a prosperous year is prioritizing your payroll system.
The Rise of AI in Hospitality The hospitality industry is built on one central promise: delivering exceptional guest experiences. Whether its a seamless check-in process, personalized dining recommendations, or proactive problem-solving, customer satisfaction is at the heart of every hotel, resort, and travel business. However, meeting these expectations has become increasingly complex as customers demand faster responses, greater personalization, and innovative services.
Qantas Frequent Flyers will soon have access to more premium cabin reward seats and partner airlines, the lowest Economy reward seat fares in Australia and the ability to earn more points when flying, in a series of changes to the airlines loyalty program. The changes will also see the first increase to Classic Reward seat fares in six years, according to the Flying Kangaroo.
Marsden Hotel Group, owner and operator for successful 4-5 start properties across New Zealand, has teamed up with STAAH, a leading technology provider for hospitality businesses, to boost the revenue-generating capabilities of the properties in its network. Properties across the groups network within its brands Marsden Hotels & Resorts, Ramada by Wyndham, Wyndham Garden, and Microtel by Wyndham have completed the roll-out of the STAAH channel manager, booking engine and global distribution
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
The latest United States Construction Pipeline Trend Report from Lodging Econometrics (LE) showed that Dallas is leading the nations hotel construction pipeline with a record-breaking 204 projects totaling 23,669 rooms. Atlanta followed with a record of 168 projects (19,431 rooms), while Nashville (130 projects/17,029 rooms), Phoenix (record 130 projects/16,824 rooms), and the Inland Empire (122 projects/12,234 rooms) completed the top five markets.
Hotel Designs Michaelis Boyd makes a striking statement in Santi Michaelis Boyd makes a striking statement in Santi Michaelis Boyd was appointed by Tishman Speyer to design Santi, its first restaurant located in Manhattan and helmed by Michelin-starred chef Michael White. We stepped inside to take a seat and admire the space… Situated at the base of 520 Madison, the recently opened Santi seamlessly integrates with the surrounding courtyard, featuring a striking double-height faade that off
As the devastating impact of the Los Angeles wildfires continues to unfold, Hilton and American Express are partnering to make 20,000 hotel room nights available at no charge to impacted people across the greater Los Angeles area. Hilton is working with Los Angeles County non-profit organization 211 LA to coordinate the distribution of rooms to people who have been displaced by wildfires, many of whom have already applied to the nonprofit for accommodation.
Sydney, Australia A new report by SiteMinder, the worlds leading hotel distribution and revenue platform, reveals that hotel websites outperformed all other booking sources in driving revenue per booking in 2024, by as much as 60%. The report, SiteMinders Hotel Booking Trends , based on more than 125 million reservations the largest volume of hotel reservations from any single technology platform shows that hotel websites produced an average of US$519 per booking for hotels last year.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hotel construction in the United States hit historic levels in the fourth quarter of 2024, according to Lodging Econometrics‘ (LE) latest Hotel Construction Pipeline Trend Report. The total pipeline reached 6,378 projects, a new project record, with 746,986 rooms, showing year-over-year (YOY) growth of 7 percent in projects and 8 percent in rooms.
Responding to Google reviews is a critical part of any effective strategy for Local Search Engine Optimization (Local SEO). The way you respond to reviews can impact your hotels visibility, affect your credibility among potential guests, and even influence bookings. Here are a few tips for responding to Google reviews, to ensure that your Local SEO is as effective as possible.
Hiltons Cairns Emergency Response Team, consisting of team members from Hilton Cairns and DoubleTree by Hilton Cairns who demonstrated extraordinary bravery by protecting and evacuating guests during a rooftop helicopter crash, have been honoured in the companys 2024 CEO Light and Warmth Awards. The CEO Light and Warmth Award is the companys highest honor celebrating Hilton team members around the world who exemplify Hiltons values and honor Hiltons purpose to fill the earth with the light and w
Real estate investment banking firm RobertDouglas 11th Annual Lender Survey, just released, found borrowing conditions are expected to improve due to a growing but cautious optimism. Lenders in the hotel sector remain engaged and, while wary of ongoing economic uncertainties such as inflationary pressures and geopolitical tensions, expect to build on last years momentum and increase their hospitality exposure in 2025.
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
WASHINGTONThe U.S. hotel industry reported record-high average daily rate (ADR) and revenue per available room (RevPAR), but the countrys growth rate was its lowest since the declines of 2020, according to CoStars 2024 year-end data. U.S. Hotel Performance 2024 (Percentage change from 2023): Occupancy: 63 percent (flat) ADR: $158.67 (up 1.7 percent) RevPAR: $99.94 (up 1.8 percent) Among the Top 25 Markets, New York City experienced the highest occupancy level (up 3.3 percent to 84.3 […] Th
There won’t be too much explanation of the context here because - sure enough - you’re familiar with it. But thanks to all the hype that “the incident” received, I got pulled into a train of thought that seemed as valid as it was amusing. It got me thinking, completely unrelated to the context of the original statement, “How long can you stare at your guests…” (Before pandemonium sets in, let me request you to follow me along, at least for a while
Hilton Regional Director, Development –Australasia, Tushar Raniga,says travellers are demanding holistic experiences that deliver on value, adventure and local touches. Increasingly, we are seeing our guests wanting authentic experiences with the ability for local exploration and adventure. Luxury travellers are seeking hotels that tell their own stories.
As the hospitality industry continues to evolve, staying ahead of emerging trends is essential for hotels aiming to attract and retain guests. The year 2025 promises to be transformative, with innovations and shifts in guest expectations driving change. This blog explores the trends shaping the hospitality landscape in 2025, offering insights for hoteliers to remain competitive.
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
DALLAS, TexasA new report by SiteMinder found that hotel websites outperformed all other booking sources in driving revenue per booking in 2024 by as much as 60 percent. The report, SiteMinders Hotel Booking Trends, is based on more than 125 million reservations and showed that hotel websites produced an average of $519 per booking for hotels last year.
People booking hotel stays now look for something beyond basic comfort. They want their entire stay to support their well-being, from restful sleep to healthy meals. When hotels build wellness into each part of their service, they create memorable stays that keep guests coming back. Good wellness programs do more than offer spa treatments and.
Marriott International has celebrated the highly anticipated debut of The Ritz-Carlton, Bangkok, introducing a world-class hotel in one of the worlds most exciting destinations. The hotel is set in an alluring 216-meter-high tower at One Bangkok, the largest holistically integrated district and a world-class business and lifestyle destination in the heart of Bangkok.
The latest U.S. Construction Pipeline Trend Report from Lodging Econometrics (LE) has revealed that Dallas is leading the nation’s hotel construction pipeline with a record-breaking 204 projects totaling 23,669 rooms. Atlanta follows with its own record of 168 projects (19,431 rooms), while Nashville (130 projects/17,029 rooms), Phoenix (record 130 projects/16,824 rooms) and the Inland Empire (122 projects/12,234 rooms) complete the top five markets.
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
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