July, 2023

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Nostalgia-motivated tourism

eHotelier

Which elements of virtual trips are the most essential and how these can be used to encourage returning tourists’ behavioural intentions via immersion and nostalgia?

Tourism 119
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Google Expands Tours and Activities With New Display

Skift Blog

Skift Take: Ranking for city-specific experiences search terms is fiercely competitive and an expensive part of performance marketing that tends to favors online travel agencies with big budgets. A new carousel in Google's Things To Do adds an interesting shift in search display.

Market 314
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Exclusive: meet TFE Indigenous Liaison Officer, Henri Peters

Hotel Management

A career in hospitality can be a rewarding one, with the opportunity to help create unforgettable experiences for guests. But for TFE Hotels Indigenous Liaison Officer (NT), Henri Peters, it’s about making a lifechanging impact on First Nations Australians by supporting them to build long-term careers. Since taking up the position last year, Peters has been focused on recruiting new team members for Adina Apartment Hotel Darwin Waterfront, Vibe Hotel Darwin Waterfront and Travelodge Resort Darwi

Events 306
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Accor Develops Strategic Priorities for New Divisions

Lodging

During a Capital Markets Day to be held at the Group’s head office, Accor presented its medium-term ambitions for a new chapter of growth. With strong brands and teams, an optimized operating model, and processes, Accor intends to accelerate its sustainable growth and is taking advantage of the strengths of each of the two new divisions created in January 2023.

Branding 290
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Doubletree By Hilton Opens Its First Location In Berlin, Germany

Hospitality Net

DoubleTree by Hilton Berlin Ku’damm announced its opening, marking the first opening under Hilton’s full-service DoubleTree by Hilton brand in Berlin and the third in Germany. Designed to serve leisure guests vacationing in Berlin as well as business travelers and groups from around the world, the hotel is one of the largest in the city with 420 guest rooms and over 8,600 square feet of meeting space.

Services 264
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Leveraging AI to Improve Content Promotion Strategies and Boost SEO

Social Hospitality

Content is key for businesses to remain relevant and engaged and connected to their customers. Content promotion strategies are crucial for website success in this digital era. Given the ever-growing competition and relentless evolution of search engine algorithms, you must embrace effective methods to promote your content and enhance your search engine optimization (SEO).

Market 246

More Trending

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TAP Air Portugal Privatization on Track as Government Selects Valuation Firms

Skift Blog

Skift Take: IAG, Lufthansa or Air France-KLM could have something to say about the government's efforts to privatize TAP. Everything from investments to a sale are on the table.

Sales 312
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Accommodation Australia praises “highly successful” Victorian jobs program

Hotel Management

The Victorian government’s AU$5.6 million jobs and training program for priority cohort jobseekers has concluded with new peak industry body, Accommodation Australia calling it “highly successful”. Through the program, 320 priority cohort jobseekers gained employment with 64 accommodation providers as room attendants and food and beverage staff. Accommodation Australia CEO, Michael Johnson, said the program “changed hundreds of lives” and supported businesses through a chronic staff shortage.

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7 steps to creating a guest journey for the first time

eHotelier

From understanding your target audience to leveraging guest data, here's how to put together a guest journey that helps you to achieve your desired results.

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Hotel Indigo makes brand debut in Romania

Hospitality Net

IHG Hotels & Resorts, one of the world’s leading hospitality companies, today announces the signing of Hotel Indigo Satu Mare, a brand debut in Romania. This latest signing delivers the lifestyle brand’s market debut in the Balkan nation and strengthens the brand’s presence in Eastern Europe.

Branding 263
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Introducing Threads: How It’s Different and Why Brands Should Jump on Board

Social Hospitality

In the vast world of social media platforms, a new contender has emerged. Threads, the latest creation from Meta, seeks to offer users a fresh perspective on digital interactions. Since its debut last week, Threads quickly carved its niche in the ever-evolving realm of online communities. Rather than being a stand-alone social network, it works as a companion app to Instagram, seamlessly integrating with the existing user base.

Branding 246
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Historic Luton Hoo Hotel in Bedfordshire, United Kingdom to Be Redeveloped As a Fairmont Hotel

Hotel News Resource

Further to the acquisition in December 2021 of Luton Hoo Hotel, Golf & Spa by Arora Group, the signing of an agreement has been announced to redevelop the hotel under the Fairmont Hotels & Resorts brand.

Hotels 108
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Norwegian Air To Buy Wideroe for $106 Million

Skift Blog

Skift Take: The two companies, Wideroe and Norwegian, maintaining distinct brands and operate independently from each other is an interesting strategy in a busy domestic travel market.

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Key appointments: Ascott, Sofitel, InterContinental

Hotel Management

Ascott appoints GM Sales and Distribution Ascott Australia welcomes Jennifer Warn to the Senior Leadership Team following her promotion to General Manager Sales and Distribution. Warn, who joined Quest in 2018 as Director of Sales, was promoted to Group Head of Corporate Sales in January 2021. Her expanded role sees her take management of all of Ascott Australia’s sales and revenue team members.

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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Your bartender is your real hotel concierge

eHotelier

The hotel bar is experiencing a revival while guests who are over-satiated by screens are reverting to the ‘old school’ method of asking a real person what they should do or where they should go. There are plenty of ways to make this work for your topline growth.

Hotels 105
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AxisRooms integrates its Channel Manager with leading Hotel PMSs and OTAs

Hospitality Net

AxisRooms, a leading hotel distribution technology provider, finished integrating its Channel Manager with six Hotel Property Management Systems (Hotel PMSs) and four Online Travel Agencies (OTAs) last month. With these new integrations, AxisRooms aims to boost the connectivity reach of its Channel Manager solution. It will assist hotels in retaining their current Hotel PMSs and increasing their sales through an extensive range of OTAs.

OTA 260
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I Asked ChatGPT To Analyze World Happiness Scores – Here’s What It Had To Say

Hotel Marketer

With ChatGPT's Code Interpreter finally in Beta and available for testing, I've been playing with the tool to see what it can do. One of the tests I ran used the World Happiness Index scores, along with corresponding data sets from the World Bank to see if we could figure out some correlations.

Business 105
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Google My Business for Hotels - 13 Ways to Optimize Your Listing - By Jeremy Razook

Hotel News Resource

Google My Business for hotels (now Google Business Profile), is a free local search product that opens the door to a bevy of hotel SEO opportunities and increased visibility of your property.

Business 107
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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Tripadvisor Versus GetYourGuide: Who’s Bigger and Badder in Experiences?

Skift Blog

Skift Take: In the battle between Tripadvisor/Viator and GetYourGuide, the winner is — offline experiences, which have more than 90 percent market share. That spells big opportunities for both of these companies.

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Luxury Escapes enters physical retail with opening of ‘opulent’ Melbourne store

Hotel Management

Travel company Luxury Escapes is entering the world of bricks-and-mortar stores with the opening of a retail concept in Melbourne’s Chadstone Shopping Centre. Luxury Escapes Chadstone offers face-to-face customer service while serving up barista-made coffee and French champagne in an elevated retail setting complete with visual displays, interactive customer activations and a six-star bar and VIP events space.

Retail 246
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Boost Your Labor Efficiencies With Bed Bug Prevention

Hotel Business

In the hospitality industry, bed bugs are a persistent and potentially costly problem. Every guest walking through your doors could be carrying an apple-seed-sized lawsuit, negative social media posting or unfavorable news media spotlight onto your property. Bed bugs disrupt your guests’ experiences and create additional work for your staff members.

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Ramada Encore by Wyndham Opens in Al Khobar, Saudi Arabia

Hospitality Net

Wyndham Hotels & Resorts, the world’s largest hotel franchising company with approximately 9,100 hotels across 95 countries, today announced the upcoming opening of Ramada Encore by Wyndham Al Khobar Corniche, further cementing its presence and growth plans in the Kingdom of Saudi Arabia.

Resorts 252
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Marketing to Millennial Travelers: 5 Strategies for Hotels in 2023 & Beyond

Refine

Marketing to millennial travelers has become a top priority for many hotels and resorts. The generation travels at higher rates than any other, but considering their unique shopping behaviors and expectations is a must. Here are five tips for successfully marketing to millennial travelers. Marketing to Millennial Generation Millennials are maturing.

Market 105
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How Digital Signage Sparks Spontaneous Experiences and Reshapes the Guest Experience

Hospitality Tech

Digital signs can become invaluable allies, guiding visitors through the labyrinthine corridors, sharing personalized recommendations, and fostering an environment of seamless navigation.

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10 Takeaways from Skift Global Forums That Transformed the Travel Industry

Skift Blog

Skift Take: Skift Global Forums have revolutionized the industry with key takeaways including the rise of experiential travel, the embrace of technology, the push for sustainable tourism, and the recognition of the importance of personalization and data analytics.

Travel 283
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Crowne Plaza announced as part of Geelong convention centre precinct

Hotel Management

IHG Hotels and Resorts is set to bring its premium accommodation brand Crowne Plaza to the Victorian city of Geelong, through a partnership with Plenary Group. Opening in 2026, the new 200-room Crowne Plaza Geelong is expected to include suites up to a spacious 57 sqm in size, an extensive restaurant and bar offering, pool and gym, as well as meeting facilities.

Retail 246
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Optimizing your hotel’s online presence: SEO tips for improved visibility

eHotelier

Search engine optimization (SEO) best practices can help you reach the right audience, putting your hotel in front of the eyes of those most interested and willing to book.

Hotels 105
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Accor and Arora Group to bring Fairmont brand to Bedfordshire, UK

Hospitality Net

Further to the acquisition in December 2021 of Luton Hoo Hotel, Golf & Spa by Arora Group, one of the UK’s leading hotel owner-operators, the signing of an agreement has been announced to redevelop the hotel under the globally renowned Fairmont Hotels & Resorts brand. The announcement demonstrates the growing partnership between Arora Group and world leading hospitality group Accor, whose expansive collection of brands includes Fairmont Hotels & Resorts.

Branding 252
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Native Explorers - More Than Two-Thirds of Asia Pacific's Gen Z and Millennials Intend to Holiday Closer to Home

Hotel News Resource

A regional survey by Marriott International has coined a term to describe a new generation of travelers set to disrupt the industry over the next few years. ‘Native Explorers’ recognizes a tribe of affluent millennial and Gen Z travelers in Asia Pacific who are bucking the trend by traveling in reverse order to generations before them.

Travel 103
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Sneak peek: inside renovated LUX* Belle Mare, Mauritius

Hotel Designs

Hotel Designs Sneak peek: inside renovated LUX* Belle Mare, Mauritius Sneak peek: inside renovated LUX* Belle Mare, Mauritius The spirited, forward-thinking resort on the east coast of Mauritius, LUX* Belle Mare, will reopen with a striking new design where minimalism meets tropical island living… The highly anticipated reopening of the LUX* Belle Mare, Mauritius – situated on the island’s wild east coast, tucked away in lush tropical gardens near the quaint village of Belle Mare – will we

Dining 98
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.