eHotelier

JULY 9, 2023

Which elements of virtual trips are the most essential and how these can be used to encourage returning tourists’ behavioural intentions via immersion and nostalgia?

Tourism 119

Tourism Intent 119

Social Hospitality

JULY 24, 2023

Content is key for businesses to remain relevant and engaged and connected to their customers. Content promotion strategies are crucial for website success in this digital era. Given the ever-growing competition and relentless evolution of search engine algorithms, you must embrace effective methods to promote your content and enhance your search engine optimization (SEO).

Travel 246

Travel Hospitality Marketing Strategy Branding 246

Are Morch

JULY 18, 2023

Change is the only constant in the fast-paced rental market. The strategies for achieving economic success in this sector are changing, but one aspect is coming into sharper focus: the need for a customer-centric strategy. This is not a concept that can simply be slapped on firm vision statements or marketing collateral; rather, it needs […] The post Customer-Centric Engagement: Strategies for Success in the Rental Sector appeared first on Are Morch, Digital Transformation Coach.

Market 246

Market Marketing 246

Skift Blog

JULY 7, 2023

Skift Take: Ranking for city-specific experiences search terms is fiercely competitive and an expensive part of performance marketing that tends to favors online travel agencies with big budgets. A new carousel in Google's Things To Do adds an interesting shift in search display.

Travel 128

Travel Market Marketing Operations 128

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Hotel Management

JULY 5, 2023

A career in hospitality can be a rewarding one, with the opportunity to help create unforgettable experiences for guests. But for TFE Hotels Indigenous Liaison Officer (NT), Henri Peters, it’s about making a lifechanging impact on First Nations Australians by supporting them to build long-term careers. Since taking up the position last year, Peters has been focused on recruiting new team members for Adina Apartment Hotel Darwin Waterfront, Vibe Hotel Darwin Waterfront and Travelodge Resort Darwi

Hotels 122

Hotels Resorts Tourism Hospitality 122

Lodging

JULY 5, 2023

During a Capital Markets Day to be held at the Group’s head office, Accor presented its medium-term ambitions for a new chapter of growth. With strong brands and teams, an optimized operating model, and processes, Accor intends to accelerate its sustainable growth and is taking advantage of the strengths of each of the two new divisions created in January 2023.

Branding 113

Branding Operations Market Marketing 113

Hotel News Resource

JULY 1, 2023

Further to the acquisition in December 2021 of Luton Hoo Hotel, Golf & Spa by Arora Group, the signing of an agreement has been announced to redevelop the hotel under the Fairmont Hotels & Resorts brand.

Hotels 108

Hotels Resorts Branding 108

Hospitality Net

JULY 6, 2023

DoubleTree by Hilton Berlin Ku’damm announced its opening, marking the first opening under Hilton’s full-service DoubleTree by Hilton brand in Berlin and the third in Germany. Designed to serve leisure guests vacationing in Berlin as well as business travelers and groups from around the world, the hotel is one of the largest in the city with 420 guest rooms and over 8,600 square feet of meeting space.

Hotels 105

Hotels Travel Branding Services 105

Skift Blog

JULY 4, 2023

Skift Take: IAG, Lufthansa or Air France-KLM could have something to say about the government's efforts to privatize TAP. Everything from investments to a sale are on the table.

Sales 128

Sales 128

Hotel Management

JULY 4, 2023

The Victorian government’s AU$5.6 million jobs and training program for priority cohort jobseekers has concluded with new peak industry body, Accommodation Australia calling it “highly successful”. Through the program, 320 priority cohort jobseekers gained employment with 64 accommodation providers as room attendants and food and beverage staff. Accommodation Australia CEO, Michael Johnson, said the program “changed hundreds of lives” and supported businesses through a chronic staff shortage.

Accommodation 119

Accommodation Hotels General Manager Management 119

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Branding

Refine

JULY 1, 2023

Marketing to millennial travelers has become a top priority for many hotels and resorts. The generation travels at higher rates than any other, but considering their unique shopping behaviors and expectations is a must. Here are five tips for successfully marketing to millennial travelers. Marketing to Millennial Generation Millennials are maturing.

Hotels 105

Hotels Travel Market Marketing 105

eHotelier

JULY 11, 2023

The hotel bar is experiencing a revival while guests who are over-satiated by screens are reverting to the ‘old school’ method of asking a real person what they should do or where they should go. There are plenty of ways to make this work for your topline growth.

Hotels 105

Hotels 105

Hotel News Resource

JULY 4, 2023

Google My Business for hotels (now Google Business Profile), is a free local search product that opens the door to a bevy of hotel SEO opportunities and increased visibility of your property.

Hotels 107

Hotels Business Market Marketing 107

Hotel Business

JULY 5, 2023

In the hospitality industry, bed bugs are a persistent and potentially costly problem. Every guest walking through your doors could be carrying an apple-seed-sized lawsuit, negative social media posting or unfavorable news media spotlight onto your property. Bed bugs disrupt your guests’ experiences and create additional work for your staff members.

Hotels 105

Hotels Hospitality Operations Management 105

Advertiser: ALHI

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

Travel

Skift Blog

JULY 6, 2023

Skift Take: The two companies, Wideroe and Norwegian, maintaining distinct brands and operate independently from each other is an interesting strategy in a busy domestic travel market.

Travel 123

Travel Branding Operations Market 123

Hotel Management

JULY 5, 2023

Ascott appoints GM Sales and Distribution Ascott Australia welcomes Jennifer Warn to the Senior Leadership Team following her promotion to General Manager Sales and Distribution. Warn, who joined Quest in 2018 as Director of Sales, was promoted to Group Head of Corporate Sales in January 2021. Her expanded role sees her take management of all of Ascott Australia’s sales and revenue team members.

Hotels 105

Hotels General Manager Accommodation Tourism 105

Hospitality Net

JULY 4, 2023

IHG Hotels & Resorts, one of the world’s leading hospitality companies, today announces the signing of Hotel Indigo Satu Mare, a brand debut in Romania. This latest signing delivers the lifestyle brand’s market debut in the Balkan nation and strengthens the brand’s presence in Eastern Europe.

Hotels 105

Hotels Branding Resorts Hospitality 105

Hospitality Tech

JULY 6, 2023

Digital signs can become invaluable allies, guiding visitors through the labyrinthine corridors, sharing personalized recommendations, and fostering an environment of seamless navigation.

104

104

Speaker: Lissa Bowen - Chief People + Culture Officer, Full Course Executive Director, Full Course Foundation

Employee burnout is a pervasive issue in the fast-paced and demanding restaurant industry, resulting in decreased productivity, high turnover rates, and compromised mental well-being. Effectively addressing this challenge requires a comprehensive approach that combines conventional management techniques, insights from neuroscience, and stress management strategies.

Hospitality

eHotelier

JULY 3, 2023

Search engine optimization (SEO) best practices can help you reach the right audience, putting your hotel in front of the eyes of those most interested and willing to book.

Hotels 105

Hotels Business 105

Hotel News Resource

JULY 3, 2023

A regional survey by Marriott International has coined a term to describe a new generation of travelers set to disrupt the industry over the next few years. ‘Native Explorers’ recognizes a tribe of affluent millennial and Gen Z travelers in Asia Pacific who are bucking the trend by traveling in reverse order to generations before them.

Travel 103

Travel Hotels 103

Skift Blog

JULY 4, 2023

Skift Take: In the battle between Tripadvisor/Viator and GetYourGuide, the winner is — offline experiences, which have more than 90 percent market share. That spells big opportunities for both of these companies.

Market Share 122

Market Share Market Marketing Travel 122

Hotel Management

JULY 31, 2023

Travel company Luxury Escapes is entering the world of bricks-and-mortar stores with the opening of a retail concept in Melbourne’s Chadstone Shopping Centre. Luxury Escapes Chadstone offers face-to-face customer service while serving up barista-made coffee and French champagne in an elevated retail setting complete with visual displays, interactive customer activations and a six-star bar and VIP events space.

Retail 98

Retail Travel Hotels Shopping 98

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Market

Hospitality Net

JULY 4, 2023

AxisRooms, a leading hotel distribution technology provider, finished integrating its Channel Manager with six Hotel Property Management Systems (Hotel PMSs) and four Online Travel Agencies (OTAs) last month. With these new integrations, AxisRooms aims to boost the connectivity reach of its Channel Manager solution. It will assist hotels in retaining their current Hotel PMSs and increasing their sales through an extensive range of OTAs.

OTA 104

OTA Hotels Management Travel 104

Hotel Designs

JULY 31, 2023

Hotel Designs Sneak peek: inside renovated LUX* Belle Mare, Mauritius Sneak peek: inside renovated LUX* Belle Mare, Mauritius The spirited, forward-thinking resort on the east coast of Mauritius, LUX* Belle Mare, will reopen with a striking new design where minimalism meets tropical island living… The highly anticipated reopening of the LUX* Belle Mare, Mauritius – situated on the island’s wild east coast, tucked away in lush tropical gardens near the quaint village of Belle Mare – will we

Resorts 98

Resorts Dining Hotels Hospitality 98

eHotelier

JULY 30, 2023

Digital nomads – who they are and how they are shaping the travel industry? - Insights Here’s what you need to know about digital nomads and how you can attract them to your hotel.

Travel 97

Travel Hotels 97

Hotel News Resource

JULY 31, 2023

This month, the Securities and Exchange Commission (SEC) announced new rules requiring companies who experience a cybersecurity attack to publicly disclose the impact of the attack within four days. Hotel companies whose securities are registered with the SEC should take note of these regulations and develop a robust incident response plan. Bob Braun outlines the new regulations.

Hotels 98

Hotels 98

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Scale

Skift Blog

JULY 5, 2023

Skift Take: Skift Global Forums have revolutionized the industry with key takeaways including the rise of experiential travel, the embrace of technology, the push for sustainable tourism, and the recognition of the importance of personalization and data analytics.

Travel 117

Travel Tourism 117

Hotel Management

JULY 31, 2023

IHG Hotels and Resorts is set to bring its premium accommodation brand Crowne Plaza to the Victorian city of Geelong, through a partnership with Plenary Group. Opening in 2026, the new 200-room Crowne Plaza Geelong is expected to include suites up to a spacious 57 sqm in size, an extensive restaurant and bar offering, pool and gym, as well as meeting facilities.

Hotels 98

Hotels Resorts Tourism Accommodation 98

Hospitality Net

JULY 7, 2023

Wyndham Hotels & Resorts, the world’s largest hotel franchising company with approximately 9,100 hotels across 95 countries, today announced the upcoming opening of Ramada Encore by Wyndham Al Khobar Corniche, further cementing its presence and growth plans in the Kingdom of Saudi Arabia.

Hotels 100

Hotels Resorts 100

Cloudbeds

JULY 27, 2023

Full API integration will grant Cloudbeds customers access and visibility to a worldwide market of vacation rental-focused travelers (SAN DIEGO) July 27, 2023 — Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, today announced its integration with Vrbo. Through a full API connection, owners and operators can manage all aspects of their Vrbo listing through the Cloudbeds platform.

Hospitality 98

Hospitality Hotels Travel Hospitality Management 98

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent