October, 2009

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Twitter - How to get started

eTourism

This tutorial is to help you get started with Twitter. We will show you how to: Create a twitter account Find friends (twitters) Send Tweets, Replies and Direct Messages (DM's).

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What is Twitter and is it useful for my Hotel?

eTourism

Twitter is a social networking and micro-blogging service that allows you answer the question, What are you doing? by sending short text messages, similar to SMS, 140 characters in length, called tweets, to your friends, or followers.

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Integrating social media into your hotel's marketing communication

eTourism

If you are embracing consumer generated media, guest reviews, and social networking as marketing and public relation opportunities to get the good news out about your hotel, here are some interesting points of discussion for your next meeting.

Market 40
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Handling Customer Reviews - Best Practice

eTourism

The goal of this post is to help hotel and resort managers implement the necessary guidelines to monitor, respond and action reviews. The first step to dealing with these reviews is to Monitor what is being said.

Resorts 40
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr