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In today's digital world, your hotel's website is often the first thing potential guests see. It's more than just a simple online brochure. It acts as your all-day, every-day salesperson, concierge, and booking agent. But here's the problem: many hotel websites don't do a good job of turning visitors into paying guests. This means missing out on potential income.
Maybourne has announced a 2027 opening for its newest development in the Parisian quarter of Saint-Germain-des-Prs, The Maybourne Saint-Germain, bringing a palace-style hotel with 101 keys and 23 ultra-luxury branded residences to Paris for the first time. Expanding its prestigious hotel portfolio, Maybourne is creating an extraordinary property that reimagines bespoke hospitality in the City of Light, affirming its status as the eminent choice for global luxurians and strategically focusing on
Competing with large hotel chains can feel overwhelming. They have big budgets and entire teams dedicated to marketing, making it tough to stand out. It might seem like your efforts are overshadowed. But being smaller gives you an edge. Guests appreciate the personal attention and unique experience you can provide—things larger hotels often struggle to deliver.
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Shatterproof honored Amanda Hite , president, STR , a CoStar Group company, with the 2025 Shatterproof Hospitality Hero Award, while more than 70 hospitality companies raised $2.1 million during the event to advance Shatterproofs work, which focuses on improving the way the healthcare system addresses and treats substance use disorders. The event took place at the annual Americas Lodging Investment Summit (ALIS) in Los Angeles last month.
Sheraton Grand Mirage Resort Port Douglas announces key marketing appointments Sheraton Grand Mirage Resort Port Douglas has appointed Kate Leff as Director of Marketing and promoted Alina Polishuk to the position of Marketing Manager. Leff takes over from Deb McDiarmid, who relocated to Sydney to take on the executive leadership role of Area Director of Marketing, Australia New Zealand and Pacific for Marriott International.
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Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
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What is sustainable tourism? Sustainable tourism is an approach designed to minimise the environmental impact of hotels and other travel service providers, while supporting local communities and promoting long-term economic viability. While this sustainable tourism definition encompasses environmental, economic and cultural sustainability, the term is most often used to describe eco-conscious travel.
What is a competitive set? A competitive set is a group of rival properties that are selected by a hotel in order to benchmark its performance against similar businesses. This allows the property to conduct a hotel competitive set analysis that can generate all manner of insights on pricing strategy , market positioning, patterns of demand, weaknesses and opportunities.
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