SiteMinder

SEPTEMBER 26, 2022

World Tourism Day 2022: SiteMinder launches annual Changing Traveller Report, the largest accommodation-specific traveller survey globally. Sydney, Australia – SiteMinder (ASX:SDR), the world’s leading open hotel commerce platform, has today launched its annual Changing Traveller Report , revealing that the urge to travel is stronger than rising inflation, and the already popular ‘bleisure’ travel trend — combining business and leisure — is pushing new preferences that are set to change the hote

Accommodation 98

Accommodation Travel Intent Cancellation 98

All Things Hospitality

SEPTEMBER 26, 2022

Instagram and TikTok operate as powerful search engines Instagram and TikTok’s search engine relies on data and algorithms to find content that’s relevant to your account and interests. Social platforms like TikTok and Instagram have optimized their platforms to be more search friendly using keywords – competing with search engines like Google.

Consumer 52

Consumer Business Sales Hotel Marketing 52

SiteMinder

SEPTEMBER 26, 2022

Some differences between hotel guests are obvious, and others are as small as their booking channel preferences or tendency to spend additional money on-site. Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95