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Travel Advertising – Your Guide to 2025 Success

MediaBoom

In 2024, travel and tourism added $11.1 This milestone underscores the sector’s significance and the necessity of effective travel promotion strategies to stay competitive as we look ahead to 2025. So, what is travel advertising, and why is it essential for businesses?

Travel 97
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Reclaim lost revenue: How hotel retargeting ads capture direct bookings 

Cloudbeds

Most travelers dont book a hotel on their first visit to a website. Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property.

Revenue 52
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How the Canary Islands Leveraged Amadeus Media Solutions to Inspire British and German Travelers to Visit the Spanish Archipelago

Amadeus Hospitality

The Challenge By early 2022, following two years of pandemic-related travel restrictions, tourism to the Canary Islands had dramatically fallen off, but the travel industry worldwide had swung into full recovery mode. The campaign focused entirely on travelers from two of the destination’s top origin markets – Germany and the UK.

Travel 97
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Millennium Hotels and Resorts Selects Amadeus to Enhance its Digital Media Strategy

Amadeus Hospitality

Using a combination of search engine optimization (SEO), social media, display advertising, and metasearch, Millennium can strategically target potential travelers at the right time and through the right channels. The partnership exemplifies how tailored media strategies can enhance brand visibility and drive bookings.

Resorts 74
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5 Ways Travel Sellers Can Stay Ahead of Changing Traveler Expectations

Amadeus Hospitality

Originally published to Amadeus Insights By: Mirja Sickel, Vice President, Hospitality Distribution, Amadeus 2023 is proving to be an exciting year for travel sellers. As travel returns, traveler expectations are evolving, and travel sellers need to be aware of this shift.

Travel 57
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Hotel ad: Monitoring, compliance and parity

SiteMinder

A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. But not all hotel ads are created equal. Are you targeting last-minute weekend travellers?

OTA 52
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PMax for Travel Goals: Maximizing direct bookings with AI-powered ads

Cloudbeds

Googles Performance Max for Travel Goals offers an AI-powered solution that automates ad placement and spend, allowing hotels to compete with OTAs and drive more direct bookings. What is PMax for Travel Goals? This leaves hotels scrambling to keep up. Fortunately, theres a way to help level the playing field.

Travel 52